JJ COLEMAN
Brooklyn,NY
Summary
Marketing strategist and agency leader with deep experience in brand strategy, digital marketing, content development, and customer acquisition. Proven success building full-funnel digital ecosystems and delivering measurable results for brands across energy, beauty, hospitality, travel, entertainment, and consumer markets. Background includes launching products, repositioning brands, reducing acquisition costs, and driving multimillion-dollar growth for early-stage companies and enterprise organizations such as American Express and The New York Times. Experienced educator in digital marketing and AI-driven marketing practices.
Overview
31
31
years of professional experience
Work History
Digital Marketing Instructor
Noble Desktop
01.2024 - Current
- Program recognized by Forbes as the Best Digital Marketing Bootcamp, providing hands-on training for marketing professionals.
- Deliver instruction in SEO, SEM, social media strategy, paid media, and email marketing.
- Mentor students through real-world applications of tools including Google Ads, Meta Ads, analytics platforms, and digital campaign workflows.
- Develop and update curriculum to align with emerging digital trends and AI-powered marketing techniques.
Managing Partner
Contagency
01.2018 - Current
- Digital-forward agency specializing in brand building, digital strategy, content marketing, and performance advertising.
- Transitioned a retail energy provider to a digital enrollment strategy (SEO/SEM, social ads, email, content), reducing CPA from $100+ to under $20.
- Launched a beauty/haircare brand with META/TikTok creative, content, and paid campaigns-driving $200K in first-year revenue.
- Built Meta + Google Ads + email nurturing system that contributed to a premium immersive event selling out its initial run.
- Developed brand identity systems, performance campaigns, and digital platforms for clients across energy, beauty, entertainment, travel, real estate, and hospitality.
Managing Partner
Launch Strategic
01.2004 - 01.2018
- Brand consulting agency delivering strategy, digital marketing, and growth execution for emerging and established businesses.
- Launched an energy price comparison platform (branding, messaging, SEO/SEM, ads, email), establishing early market traction.
- Expanded a Caribbean wellness resort's customer base from UK-only to the US market via repositioned SEO, email, and content strategy.
- Built mobile-first engagement campaigns that increased ticket sales for a Broadway musical and boosted rental conversions for a major NYC real estate firm.
Adjunct Professor - Marketing
Pace University
01.2001 - 01.2004
- Taught Principles of Marketing, Managerial Marketing, and Strategic Marketing.
- Integrated real-world business cases into coursework to strengthen student understanding of brand strategy and consumer behavior.
Director, Marketing Strategy
The New York Times Company
01.2000 - 01.2004
- Developed multi-channel marketing strategies that reversed declining home-delivery market share in NYC.
- Designed community programs-including events, email campaigns, partnerships, and in-store promotions-that drove up to 50% revenue growth in underserved neighborhoods.
- Led on-campus marketing events featuring NYT journalists to strengthen brand awareness among college students.
Marketing Manager
American Express
01.1995 - 01.1999
- Contributed to the development and market launch of the Amex Blue Card, from ideation through go-to-market.
- Managed large-scale direct response campaigns reaching millions monthly.
- Led brand repositioning of the Optima Platinum Card, increasing its share of the lending market.
Education
MBA - Marketing
New York University
BBA - Marketing
Pace University
Skills
- Brand Strategy & Positioning
- Brand Messaging
- Storytelling
- Value Proposition Development
- Creative Direction
- Go-to-Market Strategy
- Digital Marketing
- SEO/SEM
- PPC
- Google Ads
- Meta Ads
- TikTok Ads
- Funnel Optimization
- Paid Media Strategy
- Digital Campaign Architecture
- Content & Social Media
- Content Strategy
- Social Media Management
- TikTok/Instagram Content
- Email Marketing
- Lifecycle Nurturing
- Creative Development
- Analytics & Optimization
- GA4
- Performance Reporting
- A/B Testing
- Attribution
- KPI Development
- Audience Insights
- Data-Driven Optimization
- Leadership & Client Management
- Client Strategy
- Cross-Functional Team Leadership
- Agency Operations
- Stakeholder Communication
- Team Mentorship
- Tools & Platforms
- Mailchimp
- HubSpot
- WordPress
- Shopify
- Canva
- Figma
Core Skills
Brand Messaging, Storytelling, Value Proposition Development, Creative Direction, Go-to-Market Strategy, SEO/SEM, PPC, Google Ads, Meta Ads, TikTok Ads, Funnel Optimization, Paid Media Strategy, Digital Campaign Architecture, Content Strategy, Social Media Management, TikTok/Instagram Content, Email Marketing, Lifecycle Nurturing, Creative Development, GA4, Performance Reporting, A/B Testing, Attribution, KPI Development, Audience Insights, Data-Driven Optimization, Client Strategy, Cross-Functional Team Leadership, Agency Operations, Stakeholder Communication, Team Mentorship, Google Ads, Meta Ads Manager, TikTok Ads, Mailchimp, HubSpot, WordPress, Shopify, Canva, Figma, GA4
Timeline
Digital Marketing Instructor
Noble Desktop
01.2024 - Current
Managing Partner
Contagency
01.2018 - Current
Managing Partner
Launch Strategic
01.2004 - 01.2018
Adjunct Professor - Marketing
Pace University
01.2001 - 01.2004
Director, Marketing Strategy
The New York Times Company
01.2000 - 01.2004
Marketing Manager
American Express
01.1995 - 01.1999
MBA - Marketing
New York University
BBA - Marketing
Pace University