Automotive Endurance Racing, Automotive Aerodynamics, Race Car Engineering
Justin Jobe
Field Marketing Manager
Santa Cruz,CA
Summary
Performance-oriented Sales Leader and Field Market Manager with over 5 years of experience driving strategic alliances with organizational leaders to align with and support key business initiatives. Organized and ambitious thought leader with dynamic approaches to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying KPI's, emerging market trends, and capitalizing on revenue improvement opportunities.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
1
1
Certificate
Work History
Field Marketing Manager/Event Manager/Logistics Coordinator
Havas Formula
08.2020 - Current
- Led development and implementation of client marketing plans to achieve revenue and brand exposure goals.
- Developed comprehensive marketing objectives for sales, ROI and brand loyalty.
- Created and executed marketing programs to reach active lifestyle buyers and influencers within the adult beverage niche.
- Adjusted marketing strategies and experiential programs based on feedback and effectiveness of previous campaigns in 2023.
- Increased sales through application of guerilla marketing strategies in 2023 & 2024.
- Oversaw implementation of Suntory All-Free product program resulting in a significant increase in online purchases as well as said product being temporarily sold out on Amazon marketplace.
- Generated leads and created brand awareness in new markets for Suntory All-Free(an alcohol-free, beer-inspired beverage).
- Continually maintained and improved company's reputation and positive image in NorCal markets.
- Collaborated with associates to create marketing copy, images, videos, emails, and other deliverables.
- Coordinated with design and media teams to develop high-quality creative media.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Created, Analyzed, and reported on KPIs with Suntory All-Free to demonstrate success of marketing campaigns.
- Developed creative presentation slides, trend reports, and product data sheets.
- Secured long-term partnerships by recommending strategies to promote product benefits to potential customers.
- Negotiated contracts with venues to obtain best rates and services.
- Developed event reports, documenting a multitude of aspects for each event.
- Supported senior leadership by issuing status reports on activities related to planning, scheduling, cancellation, inquiries, and risk-mitigation for various events.
- Trained and supervised event staff to complete tasks effectively.
- Developed creative themes for events and created related activities to engage attendees.
- Utilized social media to promote events and increase attendance.
- Generated ideas to enhance and expand current event offerings.
- Searched and negotiated suitable venues that were in accordance with the clients requirements and budget constraints.
- Liaised with clients to determine exact event requirements.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Fulfilled contractual obligations for day of event coordination.
- Negotiated contracts to secure favorable rates and terms.
- Updated and maintained databases to track shipments and inventory.
Event Coordinator/Brand Representative/Production Assistant
EventLink
10.2020 - Current
- Managed event & operation logistics as well as event planning.
- Brainstormed and implemented creative event concepts and themes.
- Developed post-event reports to determine effectiveness of each event with a multitude of automotive and adult beverage brands.
- Inspected event facilities to confirm conformance to customer requirements.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
- Communicated product value, quality, and style to educate and entice potential customers.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Loaded, transported, set up and broke down promotional booths, tents, and displays.
- Approached patrons and interacted in natural conversation with goal of developing brand loyalty.
- Communicated product information with confidence and educated consumers about various automotive and adult beverage brands.
- Engaged, educated, and befriended customers to deliver an exceptional experience.
- Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
- Collaborated with local field salespersons to promote various brands and drive sales results.
- Spoke intelligently and enthusiastically regarding current automotive and adult beverage products.
Founder of Conduit Dynamics, LLC
Conduit Dynamics
12.2023 - Current
- Created organization's mission statements for use in various business endeavors.
- Conducted target market research to scope out industry competition and identify advantageous trends within the luxury EV market.
- Created brand awareness social media campaign within the Targeted niche.
- Initiated strategy to drive company growth and increase market share and profitability.
- Ideated products and brand slogans for niche marketability
- Oversaw the integration of multiple products and brands into a streamlined business plan.
- Established means of production and distribution for consumer goods.
Founder & Customer Relationship Manager
CBD Growth Solutions Social Media Marketing Agency
07.2019 - 07.2020
- Created organization's mission and vision statements.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created promotional approaches to increase sales and profit levels.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Made customers aware of current and new programs and services.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Co-Founder & General Manager
Send IT
01.2016 - 06.2019
- Co-Developed key operational initiatives to drive and maintain substantial business growth and sales.
- Co-Created organization's mission and vision statements for use by employees.
- Co-Created and monitored promotional approaches to increase sales and profit levels.
- Conducted target market research to scope out industry competition and identify advantageous trends within the local market.
- Defined company roles and responsibilities to establish and enhance company processes and cohesion.
- Directed local market expansions to to the neighboring Lompoc and Goleta area to propel business forward.
- Tracked competitor activities to inform decision making.
- Managed human resources to optimize business performance.
- Cultivated company-wide culture of collaboration.
- Collaborated with legal, accounting and other business associates to review and maintain compliance with regulations within the emerging Industry.
- Established team of motivated and skilled employees to help run business.
- Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Trained new employees on proper protocols and customer service standards.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Managed purchasing, sales and customer account operations efficiently.
- Scheduled employees for shifts, taking into account customer trends and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Developed and implemented strategies to increase sales and profitability.
- Effectively built customer and employee loyalty.
- Identified business development challenges and customer concerns for proactive resolution.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
Actor/Model/Set Production Assistant
Sand Cloud
01.2015 - 01.2018
Education
Sociology AA Degree - Sociology
Cabrillo College
Aptos, CA 09.2012 - 05.2015
High School GED -
San Lorenzo Valley High School
Felton, CA 01.2009 - 05.2012
Skills
Collaborative & Personable
Interests
Graphic Design & Illustration
Certification
DOT Certified Driver
Timeline
Founder of Conduit Dynamics, LLC
Conduit Dynamics
12.2023 - Current
Event Coordinator/Brand Representative/Production Assistant
EventLink
10.2020 - Current
Field Marketing Manager/Event Manager/Logistics Coordinator
Havas Formula
08.2020 - Current
Founder & Customer Relationship Manager
CBD Growth Solutions Social Media Marketing Agency
07.2019 - 07.2020
Co-Founder & General Manager
Send IT
01.2016 - 06.2019
Actor/Model/Set Production Assistant
Sand Cloud
01.2015 - 01.2018
Sociology AA Degree - Sociology
Cabrillo College
09.2012 - 05.2015
High School GED -
San Lorenzo Valley High School
01.2009 - 05.2012
Custom
- Business Owner - Send IT Cannabis Delivery Service
- Marketing/Design Background
Custom
- Michelle Ramirez, (510) 706-3130
- Sarah Abrenica, (619) 415-1662
- Erica Leon, (510) 938-9095
- Nathan Gravelle, (831) 332-8300
Professional Highlights
- Business Owner - Send IT Cannabis Delivery Service, Conduit Dynamics, CBD Growth Solutions
- Marketing/Design Background
- Business Development Background
- Psychology/Sociology/Philosophy Education
- Extensive Automotive(Chevrolet,Nissan),Adult Beverage(BeamSuntory, Moet Hennessey), and Tech(Samsung,Wemix,Google) Brand Promotion Background
References
- Michelle Ramirez, BeamSuntory(510) 706-3130
- Mo Hodges, BeamSuntory(415) 368-1164
- Alexandria Wilson, Havas Formula(805) 248-6161
- Nestor Argueta, Havas Formula(510)604-8118
- Tanya Foley, Eventlink(925) 586-7543
- Karli Irwin, Eventlink(310)489-6555
- Mignon Young, Eventlink(404) 447-0082
- Nathan Gravelle, Send IT(831) 332-8300