Jessica Linder
Digital Marketing
Pleasantville,NY
Summary
Results-driven digital marketing professional with over 10 years of experience designing, implementing, and optimizing strategic marketing campaigns across key platforms such as Google Ads, Meta, Microsoft Bing, LinkedIn Marketing, and others. Recognized for strong analytical mindset, excellent organizational skills, and sound decision-making abilities. Proven ability to excel in planning and proactively monitoring campaign performance to consistently deliver measurable results.
Overview
11
11
years of professional experience
4
4
Certifications
Work History
Paid Search Specialist
Anteriad
03.2023 - Current
- Manage budgets effectively to maximize results within allocated spending limits.
- Successfully manage multiple client accounts simultaneously, ensuring consistent growth across all campaigns.
- Collaborate with cross-functional teams to align paid search strategies with overall marketing goals.
- Develop Comprehensive reports for clients, showcasing campaign successes and areas of improvement.
- Collects and analyze data to improve strategies.
Senior Digital Marketing Manager
Midiaria.com
11.2020 - 10.2022
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring
Digital Marketing Manager
RS18
05.2016 - 02.2019
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Improved click-through rates, conversion and other important KPIs with strategic approach
- Collected and analyzed web metrics such as visits, time on site and page views per visit using platforms such as Google Analytics and SEMrush
Senior Digital Marketing Specialist
Exceler Digital Agency
05.2015 - 05.2016
Digital Media and Performance
Clarear Advertising
09.2013 - 05.2015
Education
MBA - Digital Business
USP/Esalq
09-2025
Specialization - Consumer Behavior and Marketing
Pace University
New York, NY11.2019
Bachelor of Science - Communication And Marketing
University Methodist of São Paulo
Sao Paulo - Brazil12.2015
Skills
- Digital Marketing Strategy
- Media Planning
- Paid Search - Search engine marketing
- Paid Social media
- Meta - Facebook Ads
- Meta - Instagram Ads
- LinkedIn Marketing
- Google Ads
- Google Analytics
- Data Analysis
- Performance Metrics
- Budget Management
Languages
English
Full Professional
Portuguese
Native or Bilingual
Spanish
Professional Working
Certification
- Google Ads Search Certification, 132732051
- Google Ads Display Certification, 64392145
- Google Ads Measurement Certification, 134271909
- Google Analytics Certification, 139211658
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