John Martinez

(Part-time, evenings/weekends — alongside full-time role at Full Sail University)

Key Contributions:

• Developed and executed strategic social media plans for service-based businesses in healthcare, education, and finance sectors.
• Led brand voice development, content direction, and engagement systems tailored for growth across Instagram, Facebook, and Google Business.
• Produced over 150 reels and social videos using DSLR and mobile setups, achieving 1.5K–2K+ views organically per post.
• Increased client follower counts by up to 300% with no ad budget, leveraging SEO-rich captions, video storytelling, and visual branding.
• Delivered full-scale content solutions — from research and scripting to editing, captioning, and performance reporting.
• Collaborated with internal stakeholders and external creatives to align messaging with brand goals and compliance guidelines.

• Designed dashboards and visualizations to present data in a clear and concise manner.
• Tracked project deliverables, keeping assignments on task and timely.
• Built visualizations that enabled users to quickly interpret results from complex analyses.
• Leveraged software to compile and model data.
• Procured and organized project documents, reports and files.
• Analyzed large datasets to identify trends, patterns and correlations for business insights.
• Gathered requirements from stakeholders to design data models and reports.
• Created weekly and monthly reports to track progress of business goals.

• Provided guidance to students on the cost of attending college and various types of financial aid available.
• Assisted with completing FAFSA forms, loan documents, promissory notes and other related paperwork.
• Explained the differences between federal, state, institutional, private and alternative loans.
• Reviewed financial aid applications and verified accuracy of information provided by applicants.
• Managed a caseload of student accounts; monitored progress towards completion of degree programs.
• Prepared reports summarizing data collected during interviews with prospective borrowers.

• Promoted business on social media platforms to maximize brand identity and generate revenue.
• Resolved issues quickly through meticulous research and quick decision-making.
• Kept records for production, inventory, income and expenses.
• Set pricing structures according to market analytics and emerging trends.
• Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.
• Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.