J. Matt Herald
Seminole
Summary
Technical Marketing Manager with 15+ years of experience in engineering, product strategy, and sales across medical and industrial sectors. Demonstrated success in supporting global sales teams, managing cross-functional projects, negotiating contracts, and resolving complex customer issues. Skilled at translating technical solutions into clear, compelling value propositions for clinical and surgical environments. Currently pursuing an MBA (GPA 3.83) to further develop strategic and business acumen.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Technical Marketing Manager
Halkey-Roberts, a Nordson Medical Company
St. Petersburg
05.2025 - Current
- Serve as the primary technical resource for a global sales team, supporting clinical and surgical product lines.
- Coordinated contract and special pricing processes with healthcare clients, partners, and internal teams.
- Manage cross-functional projects from concept to delivery, including product launches, and customer onboarding.
- Mentor junior staff, and collaborate across departments to resolve customer issues and deliver high-impact solutions.
- Coordinated communication between sales, engineering, and product development to support technically accurate, market-relevant solutions.
Product Marketing Engineer
Halkey-Roberts
St. Petersburg
01.2021 - 05.2025
- Delivered technical presentations and proposals to healthcare clients, driving product adoption, and sales growth.
- Led strategic product campaigns tailored to surgical and clinical needs, including OBGYN and general surgery markets.
- Maintained a robust opportunity pipeline and exceeded sales targets through proactive customer engagement.
- Provided hands-on technical support and managed sample logistics to identify and qualify new business opportunities.
Design Engineer / R&D / Styling
Thor Motor Coach
South Bend
01.2020 - 01.2021
- Partnered with industrial designers to develop interior styling concepts and translate them into engineering models.
- Created complex 3D models and tooling to support prototype and production development.
- Tested and validated designs to ensure functionality and manufacturability.
- Collaborated with cross-functional teams to align styling intent with engineering requirements.
Major Account Manager
Hydro-Gear
Indianapolis
01.2017 - 01.2019
- Managed a $38M portfolio across four major accounts, representing 10% of company revenue.
- Negotiated long-term agreements and launched four new products and two R&D projects.
- Achieved 12% business growth and highest company-wide margins.
- Created and maintained relationships with key clients to ensure customer satisfaction.
- Generated reports on sales performance metrics for senior management review.
National Account Manager
Affinis / SECOSelect
Mooresville
01.2015 - 01.2016
- Created technical designs for custom equipment meeting UL and FDA standards.
- Led nationwide sales team and developed marketing strategies to identify new business.
- Monitored industry trends to identify growth opportunities for national accounts.
- Managed communication between clients and internal stakeholders for seamless operations.
Technical Sales Engineer / Process Consultant
Fisher Unitech
Fishers
01.2008 - 01.2015
- Delivered product demonstrations and technical training for SOLIDWORKS users across engineering and design teams.
- Provided front-line technical support, troubleshooting complex modeling, simulation, and CAD workflow issues.
- Assisted customers in optimizing their design processes and implementing best practices within SOLIDWORKS.
- Collaborated with sales teams to support pre-sales activities, including technical presentations and solution recommendations.
- Presented at SOLIDWORKS World on a national stage, representing the reseller, and sharing expertise with the broader user community.
- Earned President’s Club recognition for two consecutive years for outstanding performance and customer impact.
Director of Operations / Owner
RM&S LLC dba H/A Sales
Plainfield
01.2001 - 01.2008
- Founded and scaled the business to $1.7 million in revenue by year three.
- Oversaw purchasing, sales, finance, and strategic partnerships to support growth and daily operations.
- Managed customer relationships, vendor negotiations, and end-to-end business processes.
- Led strategic planning, budgeting, and performance tracking to drive profitability and efficiency.
Education
MBA - Business Administration
Eastern University
03-2026
Bachelor of Science - Mechanical Engineering and Related Technologies
Purdue University
Indianapolis, INSkills
- Critical thinking
- Technical acumen
- Risk management
- Effective Communication
- Negotiation
- Cost management
- Process development
- Business Acumen
- Data analysis
- Cross-functional collaboration
Certification
• AI for Market Research, Coursera
• Digital Marketing, Coursera
• Data Analytics, Coursera
• Google Analytics, Google
• Google Marketing, Google
• Digital Marketing, Coursera
• Data Analytics, Coursera
• Google Analytics, Google
• Google Marketing, Google
Timeline
Technical Marketing Manager
Halkey-Roberts, a Nordson Medical Company
05.2025 - Current
Product Marketing Engineer
Halkey-Roberts
01.2021 - 05.2025
Design Engineer / R&D / Styling
Thor Motor Coach
01.2020 - 01.2021
Major Account Manager
Hydro-Gear
01.2017 - 01.2019
National Account Manager
Affinis / SECOSelect
01.2015 - 01.2016
Technical Sales Engineer / Process Consultant
Fisher Unitech
01.2008 - 01.2015
Director of Operations / Owner
RM&S LLC dba H/A Sales
01.2001 - 01.2008
MBA - Business Administration
Eastern University
Bachelor of Science - Mechanical Engineering and Related Technologies
Purdue University