J. Melissa Vanegas Herrera
Miami,FL
Summary
Hardworking PR Manager with several years of experience working directly with clients to service accounts. Expert at communication and applying targeted salesmanship techniques to achieve sales goals. Successful at increasing revenue with new accounts while maintaining relationships with existing ones.
Overview
10
10
years of professional experience
Work History
Account Manager Miami Dade County
Tryfacta
Miami, Florida
08.2024 - Current
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Provided training and guidance to new Team Members.
- Meetings with each Deparment from the County to maximize Tryfacta's performance and check the project.
- Analyzed client data and identified opportunities for growth.
- Managed multiple accounts simultaneously while meeting deadlines.
- Resolved customer complaints in a timely manner.
Assistant Manager
Tryfacta
Miami, Florida
01.2024 - 08.2024
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Conducted regular performance reviews for employees to identify areas of improvement.
- Coordinated with other departments to ensure smooth flow of operations.
- Managed customer service inquiries and complaints in a timely manner.
- Communicated regularly with customers to gain insights into their needs.
Office Executive
Tryfacta
Miami, Florida
01.2023 - 01.2024
- Developed and implemented office procedures to improve efficiency.
- Scheduled meetings and appointments for executive staff.
- Coordinated travel arrangements for executives.
- Answered phones and directed calls to the appropriate personnel.
- Provided administrative support to management team members as required.
- Monitored incoming emails and distributed messages appropriately.
Executive Assistant
Blix Graphics
Miami, Florida
05.2022 - 01.2023
- Maintained confidential records and files related to executive operations.
- Coordinated with internal departments on a regular basis to ensure efficient functioning of day-to-day operations.
- Provided administrative support in preparing purchase orders, and other documentation required for daily business activities.
- Monitored incoming emails and responded accordingly in a timely manner.
- Customer service on line and on-site.
Front Manager
Sweet Epico
Miami, Florida
11.2021 - 05.2022
- Ensured customer satisfaction by responding to inquiries and resolving complaints promptly.
- Maintained a clean, organized work environment for staff and customers.
- Monitored inventory levels and ordered supplies as needed.
- Responded quickly to customer inquiries about products or services offered at the store.
- Handled payment processing and provided customers with receipts and proper bills and change.
- Connected with customers to provide assistance and collect feedback to optimize operations.
- Welcomed large volume of guests and improved overall customer service.
PR Manager
Solventa
Bogota, Colombia
11.2019 - 01.2021
- Developed and implemented strategic PR plans to increase brand awareness and generate positive press coverage.
- Created, edited and distributed press releases related to company news, events, products and services.
- Organized media outreach campaigns to promote key messages and build relationships with journalists.
- Coordinated interviews between clients and media outlets; acted as a spokesperson for the company when necessary.
- Cultivated relationships with people in the industry to gain exposure for the brand.
- Collaborated with internal teams including sales, marketing and customer service departments to ensure alignment of messaging across all channels.
PR Executive
Eccolo Communications
Bogota, Colombia
04.2019 - 11.2019
- Developed and implemented effective PR campaigns to drive brand awareness.
- Created and maintained media relations to ensure positive coverage of the company's products and services.
- Organized press events and conferences for stakeholders such as journalists, bloggers, analysts.
- Conducted research on current trends in the industry to identify potential opportunities for PR initiatives.
- Prepared detailed reports on the performance of all PR activities undertaken by the organization.
Communications Officer
Kid Save Colombia
Bogota, Colombia
05.2017 - 07.2018
- Developed and implemented communication strategies to ensure effective internal and external communications.
- Managed the development of marketing materials such as brochures, flyers, posters and digital content.
- Maintained relationships with media contacts to promote visibility in print, broadcast and online outlets.
- Assisted in developing corporate social responsibility initiatives that aligned with brand messaging.
- Evaluated effectiveness of existing communications programs and recommended improvements where necessary.
Marketing Analyst
Auscol
Bogota, Colombia
08.2016 - 10.2016
- Developed and implemented marketing strategies to increase brand awareness, engagement and customer loyalty.
- Generated ideas for new products and services based on customer feedback and industry insights.
- Monitored competitor activities, such as advertising campaigns, promotions, product launches.
- Built relationships with influencers within the industry to promote products or services via their platforms.
PR Assistant
La Riviera
Bogota, Colombia
02.2016 - 08.2016
- Assisted in the development of press releases and media advisories for upcoming events.
- Organized and maintained a database of media contacts, including contact information and news outlet preferences.
- Developed communication materials such as fact sheets, talking points, backgrounders, and briefing documents.
- Coordinated with external vendors to ensure timely delivery of promotional items.
- Managed logistics for press conferences, interviews, and other PR related activities.
- Responded to inquiries from journalists in a timely manner.
Communications Manager
Match Point
Bogota, Colombia
05.2014 - 02.2016
- Developed and implemented comprehensive communications strategies to increase public awareness of the organization's mission, services, and events.
- Organized promotional activities such as press conferences, interviews with key stakeholders, and special events.
- Built relationships with media outlets to ensure effective communication of organizational messages and initiatives.
- Collaborated with other departments to create cohesive messaging across channels.
Education
Communications & Journalism
Universidad De La Sabana
03-2013
Skills
- Lead Generation
- Team Training
- Brand Management
- Client Relationship Management
- Customer Service
- Customer training
- Relationship Building
- Client meetings
- Talent management
- Staff Management
Languages
English
Professional
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Account Manager Miami Dade County
Tryfacta
08.2024 - Current
Assistant Manager
Tryfacta
01.2024 - 08.2024
Office Executive
Tryfacta
01.2023 - 01.2024
Executive Assistant
Blix Graphics
05.2022 - 01.2023
Front Manager
Sweet Epico
11.2021 - 05.2022
PR Manager
Solventa
11.2019 - 01.2021
PR Executive
Eccolo Communications
04.2019 - 11.2019
Communications Officer
Kid Save Colombia
05.2017 - 07.2018
Marketing Analyst
Auscol
08.2016 - 10.2016
PR Assistant
La Riviera
02.2016 - 08.2016
Communications Manager
Match Point
05.2014 - 02.2016
Communications & Journalism
Universidad De La Sabana
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