Jeffrey M Warren
Business Development Director
Los Angeles,CA
Summary
Skilled Managing Director with more than 20 years of proven reliability creating effective and successful business and event strategies. Offering excellent communication and interpersonal skills to establish and maintain positive working relationships with stakeholders at all levels, from clients and staff to vendors and suppliers. Knowledgeable and experienced in budgeting, vendor management, venue selection, event promotion/marketing and logistical requirements for A/V and F/B needs. Masterful in identifying and capitalizing on emerging market trends and earnings opportunities, with proven skill in hiring, developing, and retaining high-performance teams. Motivating leader with fortitude in building strategic relationships to support key business initiatives, and highly adept in change management, management transition and merger integration.
Overview
21
21
years of professional experience
Work History
Director of Business Development
HSPA
Chicago, IL
02.2001 - 06.2022
- Trained, supervised, and encouraged staff of 14 to complete tasks with competency, timeliness and high productivity.
- Negotiated client contracts and agreements to cultivate profitable business transactions, while obtaining best rates and services.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed new proposals, contracts, and procedures to draw in more clients while streamlining work operations.
- Managed administrative procedures of events planning, event booking, and event promotions.
- Created detailed timelines to meet all deadlines, and controlled expenses to meet budget profit margins.
- Analyzed costs to identify areas of improvement and cost savings.
- Supported sales teams with prospective clients by suggesting logistics, creating customized opportunities and coordinating with outside vendors.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Developed, distributed and analyzed event surveys to gather feedback and assess business success.
- Contributed to industry events and trade shows to showcase products and gather industry feedback.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Education
Marketing
The Ohio State University
Columbus, OHDES (Digital Event Specialist) -
Professional Convention Management Association
Chicago, ILCMP (Certified Meeting Planner) -
Professional Convention Management Association
Chicago, ILSkills
- Contractual reviews, negotiations, and obligations
- Marketing initiatives and maintaining websites and social media outreaches
- Sales, coordination, and ROI assessments
- Account management and budget administration
- Strategic partnerships and direct sales
- Complex problem-solving utilizing critical and creative thinking
- Customer base rapport, satisfaction, and retention
- Adobe Creative Cloud, Canva, Microsoft 365, Microsoft Dynamics and netForum CRM Efficiency
Accomplishments
- Curated, over career span, table-top exhibit displays of $6,250 profit to a full trade show experience of more than $1M in sales, resulting in a 199% economic increase.
- Achieved record-high new client growth of 11% in 2016 and 18% in 2019 with development and adherence to a comprehensive sales and marketing strategic plan for increased revenue and product awareness.
- Increased sponsorship by more than 20% in 2019, and 13% for 2020. Cultivated exhibit sales advancement by average 17% and conference attendance by average 22% for 2016-2019.
- Accomplished uninterrupted annual customer education requirements by developing, launching, and optimizing 2020 and 2021 virtual conferences and trade shows.
- Surpassed annual revenue targets by over $125,000 through effective oversight of daily operations and strategic initiative implementation.
- Evaluated existing plans, processes, and event planning services to identify opportunities for expansion and minimum 10% sales growth.
- Effectively worked with both internal and external customers to determine productive solutions and met challenging deadlines and operational requirements.
Affiliations
- ASAE : American Society of Association Executives
- IAEE : International Association of Exhibits and Events
- PCMA : Professional Convention Management Association
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