Summary
Overview
Work History
Education
Skills
Volunteer Experience
Awards
Professional Development
Affiliations
Certification
References
Timeline
Generic

Jo-Ann Basile-Cadovius

Merritt Island

Summary

Creative, driven, self-motivated professional offering over 20 years of expertise in creating graphic, marketing, and business solutions. Proven expert communicator, organizer and creative problem solver. Proven expertise in tactical marketing and advertising campaigns, driving successful public relations initiatives and new product launches. Strong background in managing agency and vendor relationships, ensuring alignment with strategic planning and communications goals. Skilled in executing direct mail, promotions, and special events while effectively administering budgets and scheduling projects.

Overview

41
41
years of professional experience
1
1
Certification

Work History

Dealer Experience Specialist on Ford Motor Company Account

Percepta
Melbourne
11.2023 - Current
  • Handled dealer concerns regarding locating parts for repairs, escalating cases to proper departments per dealer needs.
  • Consistently met expectations & metrics.
  • Promoted to Salesforce Pilot Program which was established to expedite open repair orders on later model vehicles.

Guest Relations Representative

Canaveral Port Authority
Port Canaveral
12.2016 - 09.2023
  • Registered campground guests upon arrival.
  • Set up reservations for guests for upcoming travel in person, online and over the phone.
  • Handled camp store inventory, credits, refunds and cash sales.
  • In charge of arrangements for large groups and troops.
  • Headed up the campground recreational programs such as classes and events.

Merchandiser

Macy’s
Merritt Island
07.2016 - 01.2017
  • Contributed to store staging by establishing sales objectives, visually merchandising products, and arranging fashion items and accessories.

Office Manager

Integrated Systems Specialists
Trumbull
11.1997 - 12.2011
  • Co-founded company, establishing operational structure and processes from inception.
  • Implemented benefits plans, payroll systems, and tax filings to ensure compliance.
  • Generated accounting reports to provide accurate financial oversight.
  • Managed day-to-day operations including accounts payables, receivables, and clerical support.
  • Oversaw job scheduling to optimize resource allocation and project timelines.

Advertising and Promotions Director

Repap Sales Corporation
Stamford
03.1992 - 11.1997
  • Established advertising and promotions department from inception, driving brand visibility.
  • Developed comprehensive marketing plans for all product lines, including labeling and ad campaigns.
  • Created a cohesive corporate image to enhance brand recognition.
  • Designed an incentive program to motivate sales force performance.
  • Coordinated all trade show activities to maximize exposure and engagement.
  • Restructured corporate mailing list for improved targeting and outreach.
  • Oversaw print production of all collateral materials, ensuring quality standards.
  • Managed and implemented a six-million dollar marketing budget effectively.

Territory/Specifications Manager

Domtar Fine Papers
Stamford
03.1989 - 03.1992
  • Drove sales growth in NYC metro area, achieving consistent market expansion.
  • Conducted regular sales meetings with merchants, printers, and designers to enhance collaboration.
  • Cultivated strong relationships with merchants to ensure product visibility.
  • Managed marketing initiatives for Domtar’s product line targeted at NYC designers.
  • Coordinated specification of Xerox 1990 Annual Report on Domtar’s first 100% recycled paper.
  • Initiated and led first closed loop recycling program to promote sustainability.

Market Development Coordinator

Domtar
03.1987 - 03.1989
  • Developed and launched inaugural US advertising program for Domtar in collaboration with Marketing Manager.
  • Managed one million dollar marketing budget to maximize return on investment.
  • Successfully planned and executed Domtar’s first Merchant Advisory Council.
  • Coordinated introduction of new text, cover product lines, and stationery grades into US market.

Marketing Communications Specialist

International Paper Company
New York
01.1985 - 03.1987
  • Assisted Advertising Manager in executing marketing plans for White Papers Group.
  • Managed distribution of collateral and promotional materials.
  • Oversaw direct mail campaigns to enhance outreach.
  • Coordinated internal sales contests to boost team engagement.
  • Administered marketing budget to ensure efficient resource allocation.

Education

MBA - Business Management & Marketing

Sacred Heart University
Fairfield, CT

BFA - Communication Design

Parsons School of Design
New York, NY

Skills

  • Graphic design and print production
  • Visual merchandising and staging
  • Written and oral communication
  • Planning and organization
  • Marketing strategy
  • Vendor management
  • Microsoft Office proficiency
  • QuickBooks expertise
  • CRM proficiency
  • Communication strategies
  • Problem solving
  • Event coordination

Volunteer Experience

  • Library Volunteer, Booth Hill School, Trumbull, CT, 3 years
  • Parent Liaison, Trumbull Parents of Students with Learning Differences, Board of Education, Trumbull, CT, 2 years

Awards

  • 1994, 1st Place ADDY, PIA Bennie – The Pyramid at the Grand Louvre; Summit Award – The River Narrows Here
  • 1995, 1st Place ADDY, Mobius, PIA Bennie – The River Narrows Here; Mobius – Remarkable Impressions – Marsh, Eagle, Water Drop, Repap Matte Product Introduction Promotion
  • 1996, 2nd Place – PIA Bennie – The Mississippi River

Professional Development

  • Grammar Game, Career Path
  • Developing Effective Communications, Development Dimensions
  • Fundamental Selling Techniques, American Management Association
  • Product Knowledge Training Course, Domtar Fine Papers
  • Professional Effectiveness, International Paper Company

Affiliations

  • Gardening
  • Pottery
  • Quilting
  • Watercolor painting
  • Cooking
  • Reading

Certification

  • Series 6 & 63 licenses earned in New York

References

References available upon request.

Timeline

Dealer Experience Specialist on Ford Motor Company Account

Percepta
11.2023 - Current

Guest Relations Representative

Canaveral Port Authority
12.2016 - 09.2023

Merchandiser

Macy’s
07.2016 - 01.2017

Office Manager

Integrated Systems Specialists
11.1997 - 12.2011

Advertising and Promotions Director

Repap Sales Corporation
03.1992 - 11.1997

Territory/Specifications Manager

Domtar Fine Papers
03.1989 - 03.1992

Market Development Coordinator

Domtar
03.1987 - 03.1989

Marketing Communications Specialist

International Paper Company
01.1985 - 03.1987

MBA - Business Management & Marketing

Sacred Heart University

BFA - Communication Design

Parsons School of Design

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