Jo McCawley
Senior Director of Product Management
Summary
Experienced Senior Director of Product with over 15+ years of experience in ad tech. Successfully launched multiple DSPs and programmatic performance optimization tools. Subject matter expert in CTV, Video, AI Optimization, and programmatic. Energized and inspired by solving complex workflows through empathy and data while building for the future.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Senior Director of Product Management
Emodo
11.2022 - Current
- Manage Demand Product Team through mentorship, respect, and clear expectations of deliverables.
- Own and oversee P&L for Demand SaaS DSP Connect, owned the GTM release of a brand new UI, bidder, and reporting back end which resulted in 67% revenue growth in 1stQ after release.
- Reduced dependencies on 3rd Party DSP by 100% which resulted in a margin increase of 73% and the strongest P/L margin at Emodo.
- Solution and problem solve with all stakeholders through dymanic ideation and creative engineering initiatives.
- Translate highly technical information to investors and senior staff and align product strategy with market.
- Produce strong long-range product roadmaps and mentor product teams to prioritize based on revenue potential, business value, cost of delay, risk reduction, and work estimation/complexity so the teams deliver value to users as quickly as possible with the greatest revenue growth.
- Manage and grow relationships with external and internal stakeholders through demos, roadmap management, and clear expectations on deliverables.
- Attend industry events and present as an SME on CTV, programmatic, DSPs/SSPs, and a Cookie-less future.
- Lead company ERG for Pride and LGBTQIA+ support, resources, and volunteer work.
Senior Director of Product
Kargo
11.2021 - 11.2022
- Own the growth and new product strategy & roadmap for DSP, Creative Builder, Exclusive Supply, CTV and Native Video to ensure all teams are collaborating, managing dependencies, and using machine learning to support audience and performance targeted campaigns without third-party cookies
- Within 4 weeks, identified major challenges and put together actionable go-forward plans with 30, 90, and 120 day organizational OKRs which lead to commitment deliverables improving from 52% to 98% of commit vs completion
- Hire, mentor, and empower a diverse team of product managers to collaborate and execute on strategic product initiatives
- Released Pegasus, new DSP into closed beta in 12 weeks with fully functional and intuitive UI, dynamic bidder, and reporting tool which brought in strong testing data and increased 1Q 2022 profits by 28%
- Enhance profitability to achieve sales objectives (increase of gross revenue by 30%) and drive productivity and growth from concept to implementation
Director, Product Management
MediaMath
12.2019 - 11.2021
- Launched MediaMath Platform in July of 2021 which generated additional revenue of 5.6 million in 4thQ 2021
- Oversaw product design, roadmap strategy, and coordinated all aspects of development for the MediaMath platform DSP
- Simplified and improve user experience through ownership of MediaMath Campaigns Beta Platform
- Evangelized Beta Platform, spoke at industry events
- Collaborated with Intelligence and Reporting teams to launch Dynamic Budget Allocation tool which saved users an average of 1-2 hrs/week for those managing 100+ campaigns
- Collaborated with Identity and Intelligence teams to simplify workflow and improved campaign performance with Troubleshooting Tool, data visualization updates, and bid modifiers which allowed users to create 56% fewer line item strategies and ensured all campaigns spent at least 96% of goal budget
Senior Product Manager - Integrations
Freewheel
01.2018 - 12.2019
- Managed team of product managers, developers, QA, Business Analysts, and Designers as respected and accomplished Product Owner for Freewheel Storefront
- Excelled at gathering feedback and requirements; communicated needed changes to development team; and oversaw seamless, high-quality rollouts to on-time and on-budget conclusion
- Maintained deep understanding of business objectives of internal and external stakeholders; evangelized product vision and build trust by maintaining accurate and achievable roadmap
- Managed all third party integrations across multiple product suites and establish excellent third party relationships
- Managed benchmarks, product demonstrations and testimonials for performance evaluation
- Understand complex business needs to support advertising through digital video by being OTT, CTV, and convergence expert
- Active mentor in Comcast Mentor Program
- Program Lead for Women In Tech at Comcast
Product Manager
Freewheel
01.2011 - 12.2017
- Owned development of Digital/Programmatic, Outdoor, and Print Media products and product suites
- Increased user satisfaction on year to year (2015-2016) by over 40% in areas of ease of use, product stability, and range of features for SBMS Digital
- Wrote complete and detail-oriented product requirements documents, specs and user stories, ensuring clear communication of those requirements to business, design, usability and development teams
- Managed third party digital and OOH integrations and established strong third party and vendor relationships and new business opportunities
- Recommended architectural improvements, design solutions, and integration solutions
- Worked with development team to investigate and correct software bugs and deficiencies
- Freewheel Women Chicago Steering Committee
Product Specialist/Business Analyst
Freewheel
03.2010 - 10.2011
- Managed delivery of multiple simultaneous products, including introduction of new technologies
- Translated complex ideas and processes into technical facts for persuasive non-technical presentations
- Installed and upgraded programs for terminal server, network, and local configurations
- Graduated SQL Bootcamp
- Improved business direction by prioritizing customers and implementing changes based on collected feedback.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Responded to issues with system architecture and software performance, recommending necessary actions required to produce downtime
Media Buyer
GSD&M
03.2004 - 04.2008
- Negotiated, maintained, and managed TV, Radio, DR, and Cable placement for clients such as AT&T, BMW, Chili's,Wal-Mart, and TV4US, for the markets of Milwaukee, Madison, Peoria, Louisville, and Baton Rouge
- Established and created strong relationships with clients, media planners, account executives, and television and radio stations
- Created post buy analysis reports from rating information provided by Nielsen and Arbitron
Education
Bachelor of Science - Social Science/Broadcast and Cinematic Arts, Business Law
Central Michigan University
Mt Pleasant, MI 09.1993 - 05.1997
Timeline
Senior Director of Product Management
Emodo
11.2022 - Current
Senior Director of Product
Kargo
11.2021 - 11.2022
Director, Product Management
MediaMath
12.2019 - 11.2021
Senior Product Manager - Integrations
Freewheel
01.2018 - 12.2019
Product Manager
Freewheel
01.2011 - 12.2017
Product Specialist/Business Analyst
Freewheel
03.2010 - 10.2011
Media Buyer
GSD&M
03.2004 - 04.2008
Bachelor of Science - Social Science/Broadcast and Cinematic Arts, Business Law
Central Michigan University
09.1993 - 05.1997
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