Dynamic and performance-driven business professional with high integrity, strong work ethic and great leadership skills. Meticulous and resourceful Director of Spa with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Practice Manager
Allure Enhancement Center
Lafayette, LA
04.2021 - 04.2022
Effectively restructured retail store and inventory processes to enhance tracking and reporting capabilities.
Designed and implemented a monthly revenue reporting system
Designed advertising campaigns while overseeing promo materials creation
Played a significant role in attaining Allergan's Top 500 rating through my impact
Surpassed monthly service goals by 37% and recorded a 100% growth in retail goals
Revamped marketing strategies using an efficient and budget-friendly platform
Enhanced employee engagement resulting in elevated team morale.
Assessed medical office operations, identified areas of improvement, and developed plans for corrective action.
Provided leadership and guidance to the medical team in order to meet goals and objectives.
Monitored compliance with HIPAA regulations concerning patient privacy rights.
Spa Director
Villa Sport Health Club and Spa
Cinco Ranch, TX
01.2020 - 07.2020
Coordinated Pre-opening and Grand Opening events, resulting in a memorable customer experience.
Procured necessary resources and integrated unique design aspects for the new branch establishment
Recruited and instructed a complete team consisting of front desk personnel, estheticians, and massage therapists for Pre-opening and Grand Opening
Developed and maintained relationships with all vendors
Surpassed opening sales goals by 77%, driven by training and motivating personnel to value customers' needs
Created and managed annual budgets for each department within the spa.
Oversaw daily operations of the spa including staffing, scheduling, sales, inventory control, maintenance, and safety protocols.
Spa Director
Innovative Spa Management
Miami Beach, FL
01.2019 - 10.2019
Managed entire employee lifecycle, from hiring to training, reporting, and performance assessment
Led a team of 15 staff members by providing guidance, mentoring, and development in all facets of spa operation.
Executed successful marketing events with the goal of gaining long-term clients from local residents
Oversaw employee work schedules and handled payroll management.
Created and managed annual budgets for each department within the spa.
Monitored customer feedback to identify areas of improvement in service offerings.
Oversaw daily operations of the spa including staffing, scheduling, sales, inventory control, maintenance, and safety protocols.
Spa Director
InterContinental Buckhead
Atlanta, GA
01.2016 - 12.2018
Oversaw operations of the hotel's spa, retail store, and pool
Implemented innovative promotional campaigns to drive the acquisition of new clients
Established partnership with Jurlique resulting in Spa renovation by the beauty brand
Coordinated Spa's Re-launch and Grand Re-opening
Achieved a 25% increase in profit goals within one year through strategic deployment of intensive marketing strategies
Earned the opportunity to visit Jurlique's farm, production facility, and company headquarters in Australia as a recognition of my work.
Featured in Facebook Live interview by American Spa Magazine.
Spa Director
Natural Body Spa and Shop
Atlanta, GA
10.2012 - 01.2016
Managed daily operations and ensured profitability of the Spa with a staff of 40+
Scheduled and executed payroll functions for entire workforce.
Maintained the highest level of guest satisfaction while consistently surpassing budgeted goals
Maintained compliance of spa therapies with state laws and company standards
Monitored customer feedback to identify areas of improvement in service offerings.
Coordinated special events such as weddings or corporate retreats at the spa facility.
Organized training programs for employees on new treatments or products offered by the spa.
Analyzed financial statements regularly to assess profitability of the business.
Interim Spa Director
The Atlantic Hotel Spa
Ft. Lauderdale Beach, FL
01.2010 - 01.2012
Supervised all staff members to ensure compliance with quality assurance standards.
Oversaw daily operations of the spa including staffing, scheduling, sales, inventory control, maintenance, and safety protocols.
Conducted regular performance reviews to evaluate employee productivity and effectiveness.
Developed marketing strategies to attract new customers while retaining existing clientele base.
Ensured that proper sanitation procedures were followed at all times according to state regulations.
Analyzed financial statements regularly to assess profitability of the business.
Director of Spa
Rhapsody Spa at The Westin Hotel
Nashville, TN
10.2023
Created and managed annual budgets for each department within the spa.
Developed marketing strategies to attract new customers while retaining existing clientele base.
Analyzed financial statements regularly to assess profitability of the business.
Researched industry trends to stay up to date on current developments in the field.
Negotiated contracts with vendors related to supplies or services needed for daily operations.
Led team to surpass spa budgets and financial goals, achieving targets after two years of underperformance
Ensured recruitment of high-quality candidates through rigorous selection process
Fostered a supportive team dynamic through active supervision, discipline, and mentorship.
Maintained peak condition of spa and retail shop.
Developed and implemented spa policies, procedures, and operational standards.
Under my supervision, the spa team achieved a 100% increase in revenue within the initial nine months of current year following previous year's decline
Director of Spa
The Joseph Hotel
Nashville, TN
04.2022
Implemented protocols to ensure a seamless process of hiring and training new employees at the spa
Analyzed financial statements regularly to assess profitability of the business.
Developed and implemented a highly successful Summer program showcased in a prominent national publication
Strategically compiled relevant information for comparing pricing and commission structures against competitors
Created hiring template and executed plan to extend business hours by hiring and training therapists
Drove a revenue increase exceeding 100% from the previous year.
Developed and implemented spa policies, procedures, and operational standards.
Initiated and maintained effective relationships with vendors and suppliers.
Coordinated special events such as weddings or corporate retreats at the spa facility.
Developed marketing strategies to attract new customers while retaining existing clientele base.
Education
Belize Technical College
Belize City
Pallotti High School
Belize City
Skills
Recruitment and hiring
Product and service knowledge
Financial Administration
Inventory controls
Proficient in Several Spa Software
Analytical Thinking
Facility Maintenance
Operations Management
Menu development
Certification
GM Certified Spa Management WTS International
Summit Salon Certified Salon Management Summit (Loreal)
Trained Esthetician
Trained Cosmetologist
Trained Nail Technician
In Training Massage Therapist
Personal Information
Title: Director of Spa
Timeline
Director of Spa
Rhapsody Spa at The Westin Hotel
10.2023
Director of Spa
The Joseph Hotel
04.2022
Practice Manager
Allure Enhancement Center
04.2021 - 04.2022
Spa Director
Villa Sport Health Club and Spa
01.2020 - 07.2020
Spa Director
Innovative Spa Management
01.2019 - 10.2019
Spa Director
InterContinental Buckhead
01.2016 - 12.2018
Spa Director
Natural Body Spa and Shop
10.2012 - 01.2016
Interim Spa Director
The Atlantic Hotel Spa
01.2010 - 01.2012
GM Certified Spa Management WTS International
Summit Salon Certified Salon Management Summit (Loreal)
Trained Esthetician
Trained Cosmetologist
Trained Nail Technician
In Training Massage Therapist
Belize Technical College
Pallotti High School
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