JOACKIM ROWLAND
ATLANTA,Georgia
Summary
Solution-driven versatile Business Analyst adept at managing, deciphering and translating complex project demands between stakeholders and technical teams. Proactive at heading off issues in operations, workflow and production by uncovering trends affecting business success. Ready to leverage 10+ years of experience as a business analyst to help my team successfully tackle and deliver exceptional project results.
Overview
13
13
years of professional experience
Work History
Senior Business Analyst - PLK Menu Content
Restaurant Brands International
Miami, FL
03.2024 - Current
- Identified opportunities for automation of manual processes through technology solutions.
- Monitored project progress using metrics such as timeline and resources utilization.
- Collaborated with IT teams on the development of applications based on business requirements.
- Translated business objectives into measurable success criteria that could be tracked over time.
- Kept track of simultaneous project milestones using tactical approaches, established practices and strategic plans focused on production, schedule and objectives.
- Managed projects and served as primary liaison between client and multiple internal groups to clarify goals and meet standards and deadlines.
- Recommended improvements to existing or proposed systems to enhance solution functionality.
- Collaborated with stakeholders to define features, integrations and partnerships.
- Remained current on latest IT developments and advancements to automate and modernize systems.
- Maintained or updated business intelligence tools, databases or dashboards.
Digital Delivery Execution Analyst
Restaurant Brands International
Miami, FL
03.2023 - 02.2024
- Analyzed user data to identify areas of improvement in existing 3rd party digital menu structures.
- Documented processes related to 3rd party menu development and maintenance activities.
- Identified opportunities for sales growth by leveraging trends in the digital delivery sector.
- Monitored KPIs such as conversion rates, user engagement metrics, usage patterns to measure success of 3rd party menu structures.
- Oversaw the deployment process with delivery aggregators (UE/DD/GH) ensuring that all systems are properly configured prior to launch.
- Coordinated with multiple external vendors providing delivery services.
- Performed A and B testing experiments on various aspects of 3rd party menus such as user interfaces, content formats.
- Conducted user testing to optimize menus, resulting in increased sales.
- Collaborated with Middleware providers to enhance menu structures for improved upselling, reliability, and user experience.
- Served as the execution analyst responsible for providing and translating leadership preferences regarding menu structure to Middleware providers.
- Shared Middleware updates with internal cross-functional teams.
- Delivered all digital menu-related requests to Middleware providers.
- Played a pivotal role in providing analysis for leadership to select a preferred middleware provider among four tested options.
- Led projects on 3rd-party menu item pricing structure in partnership with the Digital Pricing Director, resulting in a more standardized pricing approach across Franchisees.
- Reported regularly on progress made towards achieving key goals set out at the beginning of each project cycle.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Business Analyst PMO
Restaurant Brands International
Miami, FL
05.2022 - 03.2023
- Coordinated project timelines and resources to ensure successful completion of projects.
- Developed, maintained, and monitored project plans for multiple concurrent projects.
- Assisted in the development of PMO procedures, standards, templates, and tools.
- Facilitated communication between stakeholders and Project Managers to ensure effective collaboration throughout the life cycle of each project.
- Reviewed project deliverables for quality assurance prior to submission or release.
- Identified and addressed problematic sections within the existing menu
- Collaborated on enhancing the overall menu organization
- Enhanced relationships with aggregators, streamlining request execution timelines
- Developed multiple 3rd-party menu variations to facilitate leadership decision-making
- Proficient in constructing menu structures on various platforms including Doordash, UberEats, and Grubhub
- Played a pivotal role in building and delivering the menu structure utilized by Tablet FZs for Doordash and UberEats
- Contributed as one of two members of the digital execution team, successfully implementing direct integration of 3rd-party menus across all POS and delivery aggregators (Doordash/UberEats/Grubhub)
- Conducted regular reviews with stakeholders to assess progress against milestones and objectives.
- Generated reports summarizing key performance indicators relating to ongoing projects within the PMO portfolio.
- Participated in meetings with internal teams and external partners and clients as needed.
- Coached less experienced personnel on best practices for managing projects within a corporate environment.
- Assessed, monitored and reported on work progression.
- Collaborated with internal teams to develop project solutions resulting in on-time execution.
- Liaised between departments, vendors and clients.
IT Project Coordinator
Rightside Data
Delray Beach, FL
09.2020 - 12.2021
- Implemented procedural updates to correct deficiencies and improve operations.
- Set project goals and schedule with owners and team members.
- Coordinated with internal teams to complete daily assignments and meet deadlines.
- Solved technical issues by troubleshooting, resolving and documenting service tickets.
- Enabled sales growth by highlighting features and benefits of company offerings.
- Collaborated with cross-functional teams to draft project schedules and plans.
- Assessed, monitored and reported on work progression
- Maintain the integrity, performance and appearance of all active websites
- Identify, plan, upload and track affiliate ads across all sites and mediums (Uprival/Ampry etc...)
- Upload and maintain all client Web ad banners across 30 Websites
- Communicate with clients and resolve all technical issues pertaining to their respective placements in order to ensure the performance of their ads
- Enhanced client satisfaction ratings by resolving difficult customer issues through completion.
- Identified areas requiring improvement, implementing new workflows to reduce task micromanagement.
- Troubleshoot internal WordPress technical issues related to sites (Post display errors, WP dashboard access etc..)
- WordPress plugin management
- Site analysis and data reporting
- Godaddy Account Management
- Cloudflare account management
- Multiple CRM Lead Management application knowledge (Listflex)
Marketing Business Development Manager
Chocolate Coffee
ATLANTA, GA
07.2019 - 08.2020
- Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
- Conducted research and development on existing and emerging products to highlight benefits and maintain retention.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as market trends and product costs.
- Owned marketing campaigns from initial scope through execution and eventually automation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales by more than 15% in a single quarter by identifying Chocolaté's untapped online market.
- Recommended product changes to enhance customer interest and maximize sales.
- Boosted new product introductions ROI to 20% utilizing social media and convincing content creation.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Balanced company objectives and customer desires when formulating pricing and marketing strategies.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
- Forecasted sales numbers and product profitability to determine ideal marketing strategies.
Technical Business Analyst
JrGroup USA
Atlanta, Georgia
03.2018 - 10.2019
- Coordinated the organization of each project from Brief to close.
- Troubleshot malfunctions with systems and programs to pinpoint root cause of issues and successfully implemented suitable solutions.
- Maintained quality-focused performance benchmarks and schedules when directing project teams.
- Effectively interacted with cross-functional teams in such areas as analysis, architecture, build and deployment.
- Translated business requirements into proper specifications for development team.
- Collaborated closely with development teams and project managers throughout the SDLC.
- Maintained proper documentation throughout project cycle.
- Offered decision-makers ROI and cost-benefit projections to guide project development and implementation.
- Observed staff to study daily tasks regarding information processing and performance to better understand and optimize business system needs.
- Evaluated business needs and issues to devise targeted solutions.
- Explored new technologies and tools that quality assurance team utilized for testing purposes.
- Prepared and presented technical proposals for clients.
- Developed streamlined task system to provide more effective workflows for both peers and management staff.
- Successfully managed the implementation of (PMO) services into live client's environment.
- Successfully implemented multiple JIRA modules, trained an eight people project management team and delivered a customized project management solution.
- Developed and managed project plans while providing status updates to management.
- Successfully completed the troubleshoot and optimization of a custom Java built healthcare CRM platform.
- Successfully eliminated memory leaks and delivered an optimized CRM platform.
- Monitored and ran performance tests on existing system applications.
- Trained end-users in best practices to minimize errors and protect key data.
- Expanded customer facing applications with new features and structural components.
- Championed proper change control processes that were easily accessible to the internal technical team and client's management party equally.
- Successfully designed and developped multiple Ecommerce environments in the heatlhcare industry.
- Built and maintained B2C Ecommerce platforms for a multi location coffee shop franchise.
Technical Operations Manager
3Cubesquare
Atlanta, GA
01.2016 - 02.2018
- Developed forward-thinking solutions to expected technical issues.
- Assisted sales team in new account onboarding by building and delivering quality and effective demos.
- Successfully built and implemented a multi-channel cross media marketing solution in the construction industry resulting in a 20% increase in user purchase.
- Implemented proven marketing strategies resulting in the onboarding of a franchise client base from 5 to 30 locations in 4 months.
- Successfully developed and implemented an automated email marketing dashboard in twenty client environments resulting in an average of more than 110% ROI over the period of a year.
- Coordinated and delivered relevant marketing campaign strategies leading to over 80% return on marketing investment for multiple clients in healthcare industry.
- Kept production in line with company guidelines, compliance requirements and quality standards.
- Identified resources needed to complete tasks, resolved issues with personnel and maintained deliverable estimates.
- Planned and executed projects from brief to close.
- Designed and built multiple HTML websites.
- Built and maintained PURLs (Personalized URLs) completed with automated triggered actions and reports using Xerox's XMPie platform.
IT Specialist
Basiqa LLC
Atlanta, GA
12.2010 - 11.2015
- Configured new employee work stations, including all hardware, software and peripheral devices.
- Involved in the development of an innovative production automation solutions company, delivering exceptional software and services to corporate, marketing and production clients from the healthcare to printing industry nationwide.
- Responsible for the deployment and maintenance of an innovative production automation web application for 15 clients.
- Assisted sales team by providing exceptional technical support during the discovery period multiple projects.
- Responsible for developing internal workflow solutions using multiple XMPie modules.
- Successfully identified and reported bugs that led to many successful application patches and updates for a multi-channel marketing application (XMPie).
- Successfully developed 6 custom XMPie Storefront solutions in 3 different industries (Construction, hair care, finance) with each storefront having automated features from event-triggered emails to seamless production workflows from design to press.
- Successfully developed and implemented the automated production workflow culture of a digital marketing and printing company.
Education
Bachelor of Science - Computer And Information Sciences
Georgia State University
2013
Skills
- Project strategic planning and coordination
- IT project implementation
- Content management expert (Major Digital Food Delivery Providers)
- Task prioritization
- Workflow development and implementation
- Workflow automation
- Process improvement
- Peer training
- User Acceptance Testing
- Quality control enhancement
- A/B testing
- Analytics and problem resolution
- Project organization
- Project documentation
- Mondaycom automation strategist
- Basic SQL knowledge
- Snowflake Application Knowledge
- Capacity and scalability planning
- Testing and debugging
- Troubleshooting and diagnostics
- Risk management
- User interface customization
- Landing page development
- Xerox XMPie expert (All Modules)
- Digital Marketing strategy implementation
- Web Analytics
- B2B E-commerce development
- B2C E-commerce development/marketing
- Technical help desk experience
- JIRA web application expert
- System optimization and performance tuning
Websites
Timeline
Senior Business Analyst - PLK Menu Content
Restaurant Brands International
03.2024 - Current
Digital Delivery Execution Analyst
Restaurant Brands International
03.2023 - 02.2024
Business Analyst PMO
Restaurant Brands International
05.2022 - 03.2023
IT Project Coordinator
Rightside Data
09.2020 - 12.2021
Marketing Business Development Manager
Chocolate Coffee
07.2019 - 08.2020
Technical Business Analyst
JrGroup USA
03.2018 - 10.2019
Technical Operations Manager
3Cubesquare
01.2016 - 02.2018
IT Specialist
Basiqa LLC
12.2010 - 11.2015
Bachelor of Science - Computer And Information Sciences
Georgia State University
Information Technology Skills
Microsoft Office Suite. Celoxis SAAS. Jira. Confluence. Snowflake. DoorDash, UberEats, GrubHub UI expert. Xenial UI, Constant Contact. HTML. CSS. Shopify. Wix. Wordpress. Adobe Creative Suites (InDesign After Effects, Dreamweaver). XMPie (All Modules/Ecommerce Ustore front and backend expert).
Previous Experiences
East Lake Golf Club | Atlanta, GA
Operations Shift Manager
2010 – 2014
• Responsible for providing a seamless top class experience for each golfer from arrival to first tee and from the 18th green to departure.
• Responsible for the successful daily task completion of 5 – 10 valet team members per shift.
Valet Team Member
2010 - 2011
Caddie
2009 – 2010
Interests
Avid Golfer, Fishing, Fluent french speaker, Digital Marketing
Information Technology Skills
Microsoft Office Suite. Celoxis SAAS. Jira. Confluence. Snowflake. DoorDash, UberEats, GrubHub UI expert. Xenial UI, Constant Contact. HTML. CSS. Shopify. Wix. Wordpress. Adobe Creative Suites (InDesign After Effects, Dreamweaver). XMPie (All Modules/Ecommerce Ustore front and backend expert).
Previous Experiences
East Lake Golf Club | Atlanta, GA
Operations Shift Manager
2010 – 2014
• Responsible for providing a seamless top class experience for each golfer from arrival to first tee and from the 18th green to departure.
• Responsible for the successful daily task completion of 5 – 10 valet team members per shift.
Valet Team Member
2010 - 2011
Caddie
2009 – 2010
Interests
Avid Golfer, Fishing, Fluent french speaker, Digital Marketing
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