Summary
Overview
Work History
Education
Skills
Timeline
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Joallyn Sickman Cartwright

Gulf Breeze,FL

Summary

Forward-thinking and results-focused Sales Manager with expertise in all facets of new business acquisition, portfolio management, event coordination, and marketing. Proven leader able to train new associates and equip them with the tools and knowledge to become independent contributors to company profitability. Engaging communicator adept in building strong industry relationships by attending trade shows. Highly creative professional skilled in designing content and layout for cutting-edge marketing initiatives that enhance overall brand visibility.

Overview

2026
2026
years of professional experience

Work History

Special Events / Sales / Wholesale Manager

MARTELLI ENTERPRISES
12.2010 - Current
  • Serve as the driving force behind rapid revenue growth by professionally representing brands at U.S. trade shows, demonstrating a thorough knowledge of products and events, and developing proposals that reveal customer value when speaking with potential clients. Secure high-volume new business through prospecting, overcoming gatekeeper resistance to access decision-makers, and presenting solutions that met their needs.
  • Played an active role in developing promotional campaigns targeted at increasing sales volume during seasonal periods and special events.
  • Negotiated pricing and terms with vendors to secure best value for company.
  • Recognized for continuously outpacing goals with high performances; named Top Salesperson company-wide.
  • Optimize workflows by providing leadership to teams, setting objectives, and promoting productivity and efficiency; resolve arising issues with effective resolutions and minimal interruption to daily operations.
  • Thrive under the pressure of a fast-paced work environment and excel within strict deadlines.
  • organize, implement and facilitate all aspects of special events.
  • Expanded client base with proactive outreach initiatives, resulting in a more diverse portfolio of customers.

Sales and Event Director

GULF COAST PREMIER EVENTS
01.2006 - 01.2011
  • Substantiated notable revenue growth by establishing lucrative business plans, designing corporate structures, and developing a solid client base. Streamlined daily operations, managed pipeline of incoming new business, and provided competitive price quotes. Took charge of all event planning including budgeting, venue selection, menus, itineraries, decorations, accommodations, and any additional aspects laid out by clients in agreed upon contracts.
  • Maximized exposure of company products and services by launching hard-hitting marketing campaigns.
  • Reduced costs by keeping close track of expenses, evaluating reports, and managing budget allocation.
  • Sustained high business retention through attentive customer service and clear communication with clients.
  • Analyzed market trends to identify new business opportunities and drive revenue growth.

Sales & Event Director / Designer

Delapod Designs
2005 - 2007


  • Managed key client relationships, enhancing satisfaction and retention rates.
  • Analyzed market trends to identify growth opportunities and competitive advantages.
  • Collaborated with marketing to design campaigns that increased brand visibility and engagement.
  • Developed forecasting models to project sales performance and inform strategic decisions.
  • Developed strong relationships with vendors and partners, fostering collaboration and securing favorable terms for clients.
  • Developed and executed event logistics to ensure seamless operations.

Recruiter

Microsoft and KeyStaff
  • (3 years)
  • Coordinated recruitment processes to identify top talent across various departments.
  • Screened resumes and conducted initial interviews to assess candidate qualifications.
  • Managed applicant tracking system, ensuring accurate documentation of candidate interactions.

Education

Bachelor’s Degree - Public Relations and Communications

George Mason University
Fairfax, VA

Skills

  • Sales Cycle Management
  • Operations / Visionary Direction
  • Performance Assessments
  • Data / KPI Analysis
  • New Business Acquisition
  • Process Improvements
  • Business Development / Growth
  • Exceeding Revenue Goals
  • Event Planning / Logistics
  • Customer Service / Retention
  • Complex Problem-solving
  • Product Diversification

Timeline

Special Events / Sales / Wholesale Manager

MARTELLI ENTERPRISES
12.2010 - Current

Sales and Event Director

GULF COAST PREMIER EVENTS
01.2006 - 01.2011

Sales & Event Director / Designer

Delapod Designs
2005 - 2007

Recruiter

Microsoft and KeyStaff

Bachelor’s Degree - Public Relations and Communications

George Mason University

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Joallyn Sickman Cartwright