Summary
Overview
Work History
Education
Skills
Volunteer
Timeline
Generic

Joan Current

Clinton,IA

Summary

Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Hardworking, performance-oriented leader offering proven expertise in project development, trade show management and campaign enhancement. Prepared to bring extensive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

29
29
years of professional experience

Work History

Marketing Manager

Clysar, LLC
01.2020 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events and promotional strategies.
  • Managed an average of 30 incoming calls and emails per day from customers and potential customers.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Organized successful trade show booth and activities showcasing products to potential customers and partners.
  • Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Wrote and distributed press releases to increase brand visibility.

Marketing Communications Manager

Clysar,LLC
09.2014 - 01.2020
  • Coordinated effective placements of media announcements and print ads for maximum effectiveness and exposure.
  • Managed consistent design theme, look and content of organization's online presence.
  • Maintained positive relationships with external marketing and creative teams, optimizing value with collaborative approach.
  • Revamped online and print materials in collaboration with graphic designers, photographers and printers.
  • Oversaw event planning and execution, ensuring successful promotion of company products at key trade shows and conferences.
  • Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
  • Spearheaded video production projects showcasing product features and benefits resulting in increased interest from potential customers.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Revitalized employee communications to better convey important information and boost morale.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.
  • Created, launched and maintained Company Brand Store including choosing and sourcing of apparel and merchandise items.

Business Development Manager

Marketing Resources, Inc.
08.2013 - 09.2014
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering strong relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on deep understanding of their unique promotional and sweepstakes needs, delivering exceptional value and driving repeat business.
  • Generated 4 new business accounts with marketing initiatives and strategic plans.

Promotions Consultant

Self Employed Consultant
02.2013 - 09.2014
  • Assisted client with industry standards and promotional fulfillment protocols for legal case requiring expert witness to describe and confirm industry protocols and expectations regarding proper fulfillment service standards.
  • Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.

Vice President Sales

Promotion Fulfillment Center
07.1995 - 02.2013
  • Cultivated strong relationships with key customers,
  • Serviced over 30 national accounts with consultative sales approach to secure, maintain and grow rebate, sweepstakes and fulfillment business.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for organization.
  • Monitored industry trends, keeping current on latest changes and competition in industry. Provided consultation and expertise on all aspects of rebate and sweepstakes law.
  • Fostered new business through participation in trade shows and initiating communications with prospective clients via phone, email and in person calls and presentations. Increased new business revenue by 38%.
  • Collaborated with intellectual property legal team to review and maintain compliance with state rebate and sweepstakes regulations.

Education

Bachelor of Arts - Marketing And Management

Loras College
Dubuque, IA
05.1987

Skills

  • Creative Direction
  • Marketing campaigns
  • Budgeting and Allocation 
  • Vendor Relations
  • Corporate Communication

Volunteer

Passionate about volunteering. Volunteer for Mercy One Foundation, Clinton Symphony, Gateway After Prom, Junior Achievement and several school and sports activities and boards.

Timeline

Marketing Manager

Clysar, LLC
01.2020 - Current

Marketing Communications Manager

Clysar,LLC
09.2014 - 01.2020

Business Development Manager

Marketing Resources, Inc.
08.2013 - 09.2014

Promotions Consultant

Self Employed Consultant
02.2013 - 09.2014

Vice President Sales

Promotion Fulfillment Center
07.1995 - 02.2013

Bachelor of Arts - Marketing And Management

Loras College

Similar Profiles

CREATE PROFILE
Joan Current