JOAN HEASLEY
Store Manager
Henderson,NV
Summary
Dynamic and results-driven store manager with over a decade of experience leading high-volume stores, driving sales, and fostering a customer-centric culture. Proven track record of optimizing operations, managing multi-million-dollar revenue streams, and developing high-performing teams. Adept at analyzing business trends, executing merchandising strategies, and ensuring operational excellence. Recognized for driving sales growth, improving employee retention, and spearheading process improvements that maximize profitability and efficiency.
Overview
14
14
years of professional experience
Work History
STORE MANAGER
Tommy Bahama
Las Vegas, Nevada
10.2024 - Current
- Motivate and inspire team members by embodying the brand's vision, fostering a high-performance culture, and ensuring an exceptional lifestyle experience for customers and employees while elevating guest satisfaction, driving over 40 five-star experience surveys
- Forge strong sales and service relationships by consistently demonstrating and reinforcing key behaviors, setting a high standard for the team, and optimizing the guest purchase experience
- Champion a sales-driven culture, strategic planning, executing, and analyzing business performance to maximize efficiency and profitability while leading the team to surpass sales goals in five of the last six months
- Develop and mentor high-potential employees by providing clear expectations, career development strategies, and continuous coaching; promote one ASM to Store Manager and recruit two prior colleagues into ASM roles
- Leverage an entrepreneurial mindset to identify and execute community-based marketing opportunities, enhancing brand presence and store traffic
- Collaborate with the Mall's Special Events Coordinator and external vendors to increase sales conversion by 3% over the prior year
STYLE AND MERCHANDISE EXECUTION
Macy's
Summerlin, Nevada
08.2023 - 10.2024
- Delivered an elevated shopping experience by ensuring seamless merchandising execution, compelling visual displays, and strategic event setups
- Directed merchandising operations, including inventory flow, pricing updates, signage management, and visual execution, ensuring an engaging and dynamic sales floor
- Curated visually inspiring displays and integrated fashion trends and brand aesthetics to captivate customers and enhance the shopping experience
- Maximized sales potential by leveraging fashion expertise, analyzing merchandise performance, and executing tailored merchandising strategies
- Implemented and enforced merchandise execution standards, translating seasonal and monthly execution guides into customized store layouts
- Led cross-functional training on visual merchandising, brand standards, and customer experience strategies to maintain a best-in-class retail environment
- Developed and executed pricing, promotional, and merchandising strategies, optimizing sales performance and customer engagement
- Advanced DEI initiatives through mannequin styling and trend presentations empower customers to discover their style
- Created comprehensive visual documentation to educate and inspire teams, ensuring consistency in execution
- Trained and mentored the Customer Experience Manager, enhancing leadership capabilities and operational effectiveness
- Recruited, coached, and managed a high-performing team, providing clear direction, performance feedback, and career development opportunities
- Optimized inventory processes, overseeing stock flow, placement strategies, and stockroom organization to enhance efficiency
STORE MANAGER
Bed Bath & Beyond
Henderson, NV
08.2021 - 07.2023
- Enhanced associate performance through sales training, product knowledge, and consistent coaching, driving an increase in sales conversion from 48% (goal: 49%) to 53% and boosting rewards program enrollments to 6.5% of sales transactions in 2021
- Optimized scheduling strategies to align with peak traffic patterns, generating $12 million in sales to close out 2022
- Controlled labor costs by maintaining budgeted hours and maximizing profitability while upholding service excellence
- Championed talent development, leading succession planning efforts that promoted two ASMs to Store Manager, two Supervisors to ASMs, and two Sales Leads to Supervisors between 2021 and 2022
- Leveraged retail expertise to build strategic internal and external partnerships, driving problem-solving initiatives that removed operational barriers
- Selected as one of ten Store Managers (out of 600) to serve on the company's SM Council, responsible for troubleshooting store challenges and providing proactive solutions
- Provided executive-level insights, proactively communicating store successes, opportunities, and obstacles to the RVP and Senior DM to secure optimal support
- Led merchandising collaboration efforts, ensuring visual standards aligned with brand expectations, resulting in an aspirational and engaging shopping environment
STORE MANAGER
Burlington Stores
Rohnert Park, CA
08.2020 - 08.2021
- Revitalized recruitment and engagement strategies, improving associate retention by 75% over 2019 and achieving an 84% favorability rating in the 2021 Engagement Survey
- Developed leadership pipelines, ensuring internal talent progression into key roles
- Spearheaded visual merchandising initiatives, executed company directives, and elevated store presentation, earning recognition for Holiday 2020 merchandise execution, strategic product placement, and KPI-driven decisions, increasing sales by 6.9% over 2019
- Ensured operational precision, maintaining a 90% pricing and markdown accuracy rate while enforcing Burlington's Best Processes for inventory compliance
- Implemented cost control measures, optimizing payroll, productivity, and shortage management to support overall expense reduction
- Maintained cash office and service desk compliance, enforcing building safety standards and swiftly addressing operational concerns to ensure an efficient and secure store environment
MERCHANDISE TEAM MANAGER / AREA SALES MANAGER (COSMETICS)
Macy's Union Square (Flagship Location)
San Francisco, CA
06.2011 - 07.2020
- Drove $23M in annual sales, contributing to store growth of +7% YoY and exceeding the target by 32% to close out 2019 through strategic execution and business opportunity identification
- Analyzed sales data daily, leveraging insights to capitalize on strengths and address deficiencies, partnering with VPSM, DM, and SM to implement actionable solutions
- Developed and implemented workload optimization strategies, utilizing Pipeline forecasting to create structured daily, weekly, and monthly resource allocation plans
- Streamlined merchandising execution and coached MTLs and merchandising teams to pre-plan product placements a month in advance, ensuring efficient execution and adherence to shortage prevention measures
- Enhanced selling floor presentation, mentoring MTLs and SMs to guide sales associates in floor recovery and upholding high merchandising standards
- Led fulfillment operations, managing support teams to exceed customer fulfillment goals through optimized picking, packing, and shipping processes
Skills
- Retail Operations Management
- Sales Growth & Revenue Optimization
- Talent Development
- Merchandising & Visual Presentation
- Customer Engagement
- Profit and Loss Management
- Financial Planning & Budgeting
- Inventory Control & Loss Prevention
- Operations & Process Improvement
- Recruitment, Training, & Performance Coaching
- Strategic Planning & Business Analysis
- KPI Analysis & Business Strategy
- Relationship Management
- Strategic leadership
- Outstanding customer service
- Resourceful in process improvements
- Excellent communication skills
- Solid problem-solving skills
- Sales management
- Employee training
- Visual merchandising
- Customer engagement
- Inventory management
- Performance analytics
- Budget management
- Conflict resolution
- Talent development
- Staff recruitment
- Strategic planning
- Store merchandising
- Merchandise planning
- Relationship building and management
- Reliable
Personal Information
Title: Retail Store Manager
Timeline
STORE MANAGER
Tommy Bahama
10.2024 - Current
STYLE AND MERCHANDISE EXECUTION
Macy's
08.2023 - 10.2024
STORE MANAGER
Bed Bath & Beyond
08.2021 - 07.2023
STORE MANAGER
Burlington Stores
08.2020 - 08.2021
MERCHANDISE TEAM MANAGER / AREA SALES MANAGER (COSMETICS)
Macy's Union Square (Flagship Location)
06.2011 - 07.2020
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