JOAN MARTI | MBA
New York,NY
Summary
Results-driven professional with over 15 years of international experience in leadership roles, focused on accelerating revenue growth and cultivating enduring client relationships. Seeking to apply my expertise in sales strategy development, team leadership, and market expansion to drive measurable results for a dynamic organization. Fluent in English, Spanish, and Catalan, with a working knowledge of French and Portuguese.
Extensive experience in the fashion and licensing industry, overseeing product development and sales with key partners such as Disney, Warner Bros, and other prominent companies in the entertainment, TV, gaming, and sports sectors.
I have managed design and sourcing operations for leading fast-fashion brands globally, overseeing teams in multiple countries across Asia, North Africa, Turkey, and Portugal. Responsibilities included price negotiation, ensuring quality, sustainability, and meeting production deadlines.
MBA with a Master in Sales & Marketing and Bachelor in International Business with continuous education in the most prestigious Universities in the US and Europe.
Overview
16
16
years of professional experience
Work History
Sales Director North America & Global Partnerships
Mobyfox Inc
01.2022 - Current
- Developed and executed strategic partnerships resulting in 400% increase in new business.
- Managed key accounts, securing long-term contracts with distribution partners including Walmart, Target, Best Buy and Amazon.
- Implemented robust sales, customer service and operations processes resulting in improved efficiency, sales tracking and customer engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed key partnerships with major licensor's in entertainment (e.g., Disney), movies and TV, sports, and gaming industries.
VP Sales & Business Development
Cerda Group International
01.2021 - 01.2022
- General Manager for the Apparel & Licensing business unit, leading a team of 50+ employees, driving productivity and achieving consistent sales growth.
- Developed and executed strategic plans to expand business in EMEA, increasing revenue by 50% in one year. Led negotiations with key clients, closing deals worth $1 million+ annually.
- Performed project management, coordination of space acquisition, renovations, facility planning and office expansion projects.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
VP Sales & Business Development
Global Brands Group (Li&Fung)
01.2015 - 01.2021
- Sales Manager and P&L leader for GBG in Southern Europe, overseeing all aspects of the business, including sales, marketing, customer service, operations, logistics, and HR responsibilities within the territory.
- Achieved significant results by increasing revenue and profitability by 800% through effective management of Key Accounts within the retail and fashion industry. Notable clients included Inditex, Mango, H&M, Cortefiel, ECI, Sonae, Tiffosi, Salsa, OVS, Prenatal, and others.
- Managed important licenses, including being the largest Disney Apparel licensee in Europe, and maintained relationships with key players in the Entertainment, Music, Gaming and Sports industries.
- Implemented innovative business development strategies to increase customer base and expand market share.
Export Sales Manager
Original BUFF
01.2013 - 01.2015
- Successfully managed international sales team, exceeding sales targets by 25% for two consecutive years.
- Developed and maintained strong relationships with key clients and distributors.
- Implemented and streamlined efficient export processes, improving profitability.
- Conducted market research and analysis, identifying potential new markets for expansion.
Export Sales Manager
Iberital
01.2011 - 01.2013
- Successfully managed and expanded EMEA territories, achieving 15% growth.
- Developed and maintained strong relationships with key accounts and distributors, resulting in increased market penetration.
- Oversaw all aspects of export sales, including pricing, negotiation and shipment coordination.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Retail Area Manager
Sports Direct International
01.2010 - 01.2011
- Successfully managed a team of 10+ retail stores implementing effective visual merchandising strategies.
- Developed and executed training programs for store staff, improving customer service ratings.
- Streamlined inventory management processes.
Sales Manager Iberia
Caparo Vehicle Products
01.2008 - 01.2010
- Developed and implemented a strategic sales plan for the Iberian market, resulting in a 25% growth in market share within two years.
- Managed a diverse portfolio of clients and consistently maintained strong relationships.
- Negotiated key contracts and agreements, ensuring favorable terms and conditions for the company.
- Implemented CRM systems to track and manage customer interactions.
Education
MBA - Business Administration And Management
Esade Business School
Barcelona2021
Master of Science - Sales & Marketing
Esade Business School
Barcelona2015
Bachelor of Science - International Business
UOC
Barcelona2008
Diploma - Leading in Global Context
Georgetown University
Washington, DC2022
Diploma - Entrepreneurship And Innovation
Massachusetts Institute of Technology
Cambridge, MA2022
Diploma - Digital Marketing
Santa Clara University
Santa Clara, CA2015
Skills
- Sales Methodologies
- Professional Development
- Market Research
- Interpersonal Communication Skills
- Business Growth
- Target Segmentation
- Strategy Management
- Sales Presentation
- Industry Trends
- Cold Calling
- Business Development
- Consultative Selling Techniques
Timeline
Sales Director North America & Global Partnerships
Mobyfox Inc
01.2022 - Current
VP Sales & Business Development
Cerda Group International
01.2021 - 01.2022
VP Sales & Business Development
Global Brands Group (Li&Fung)
01.2015 - 01.2021
Export Sales Manager
Original BUFF
01.2013 - 01.2015
Export Sales Manager
Iberital
01.2011 - 01.2013
Retail Area Manager
Sports Direct International
01.2010 - 01.2011
Sales Manager Iberia
Caparo Vehicle Products
01.2008 - 01.2010
MBA - Business Administration And Management
Esade Business School
Master of Science - Sales & Marketing
Esade Business School
Bachelor of Science - International Business
UOC
Diploma - Leading in Global Context
Georgetown University
Diploma - Entrepreneurship And Innovation
Massachusetts Institute of Technology
Diploma - Digital Marketing
Santa Clara University
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