Joandris Centeno
Miami,Florida
Summary
Dynamic Creative Director, leveraging expertise in game design, marketing, narrative design, and strategic communications to drive impactful campaigns for both product and UA. Owned innovative creative strategies to enhance brand engagement and voice. Cultivated a collaborative team culture, while championing AI tools to elevate production quality and efficiency.
Overview
7
7
years of professional experience
Work History
Creative Director
Candywriter
08.2018 - Current
- Large contributor to the Design, Marketing, Writing, SFX, Live Ops, and creative output of the studio.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences, spending over 130M dollars of ad spend to profitably meet company goals.
- Designed innovative creative strategies and game mechanics to raise brand awareness and engagement for organization.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Served as 'AI Champion' for parent company, StillFront, to research, test, and utilize specialized AI tools for all areas of production.
- Developed strategic communication and marketing plans.
- Fostered highly communicative, collaborative team culture on creative product projects.
Skills
- Creative Direction
- Creative Writing
- Game Design
- UA Management
- Product Strategy
- Strategic communications
- Art direction
- Social media strategy
- Marketing leadership
- Adobe Creative Suite
- Live Ops Strategy
- Creative team collaboration
- Marketing expertise
Accomplishments
- Designed, Wrote, and Marketed BitLife to become the App Store's #1 Top Free Game in 2019. It's remained in the top 10 Simulation game category for 6 years.
- Profitably managed over 130M$ of ad spend to propel the BitLife brand and voice.
- Designed concept for two major social mechanics in BitLife, responsible for 2.6M unique reengagement videos, and thousands of social media posts.
- Coordinated Live Ops for BitLife that resulted in 15 app featurings, heavily affecting conversions for important releases.
- Created and Operated Social Media from 2018-2020, accumulating over 2.5M followers.
- Advanced and fostered a symbiotic and successful relationship between creative producers and emerging AI tools, increasing output by 65%.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Interests
- I love music! My two talented friends and I produce music under the artist name; FallFunk
- Huge gamer! The Gamecube was my favorite system (nostalgia)
- Card game designer! Social deduction games are a passion of mine
- Gardener! I have 67 plants in my home!
- Sports! Not so much to watch, but I love to play team sports- soccer, volleyball and tennis
Timeline
Creative Director
Candywriter
08.2018 - Current
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