Joanie Larose

I am a mom, an athlete, and a leader with a passion for driving innovation that truly matters for athletes. With 15 years of experience blending my deep understanding of athletes, performance and human behavior with creative problem-solving, I bring a unique perspective to uncovering future apparel concepts that resonate with athletes and enhance their experience. My extensive background in sports science has equipped me with the ability to deeply understand athletes’ needs, both in controlled environments and in the real world, and translate those insights into meaningful product opportunities.

Having recently earned a Certificate of Specialization in Leadership and Management from Harvard Business School, I have honed my ability to lead teams, foster collaboration, and drive impactful results. I am passionate about building high-performing teams, mentoring others, and creating a culture of inclusivity and creativity. With a proven ability to connect insights to innovation, I am passionate about pushing the boundaries of apparel innovation to deliver forward thinking solutions that resonate with athletes and inspire teams to think beyond what’s possible.