Summary
Overview
Work History
Education
Skills
Timeline
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Jo Ann Buffum

Naples,FL

Summary

Dynamic Sales Account Executive with a proven track record at Toppan Merrill, excelling in strategic prospecting and client retention. Leveraged exceptional negotiation tactics to secure new business, driving significant revenue growth. Adept at relationship building and team collaboration, consistently exceeding sales targets through innovative solutions and consultative selling techniques.

Overview

35
35
years of professional experience

Work History

Sales Account Executive

Toppan Merrill
Remote-Florida
01.2001 - 07.2025
  • Managed sales cycle to maintain solid customer base
  • Mastered and constantly improved sales prospecting, follow-up and upsell processes.
  • Conducted regular sales presentations to showcase company offerings and demonstrate product value.
  • Negotiated pricing, contracts, and terms with key clients to secure new business deals.
  • Provided exceptional customer service, addressing concerns promptly to maintain strong client relationships.
  • Increased sales revenue by establishing and nurturing long-term client relationships.
  • Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
  • Developed sales strategies for targeted market growth and increased profitability.
  • Exceeded sales targets consistently through strategic planning and execution.
  • Organized regular client meetings to discuss progress on projects or address any issues faced during implementation processes.
  • Attained deep and thorough knowledge of company's products and solutions to help accomplish mutual success and partnership between buyer and seller.
  • Implemented effective upselling techniques to maximize revenue from existing customers.
  • Contributed long-term sales strategy ideas to team to promote continuing business success.
  • Successfully retained top-performing clients while also acquiring new business partners leading to significant revenue growth.
  • Drove corporate sales initiatives by collaborating cross-functionally with internal departments such as product development, operations, and finance teams.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Negotiated prices, terms of sales and service agreements.
  • Managed 11 key client relationships with an annual cumulative revenue of $20 Million
  • Expanded company presence within the market by attending trade shows, conferences, and networking events.
  • Developed and implemented database sales tracking, enabling improved understanding of product profitability and inventory needs.
  • Optimized CRM data utilization by keeping accurate records of all client interactions.
  • Provided sales forecasts within 5% accuracy each quarter and each year for long-term strategic planning.

Inside Sales Manager

Simpson Paper
Anderson, CA
09.1990 - 10.2000
  • Developed strong relationships with clients through consistent communication and exceptional customer service.
  • Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
  • Managed 8 sales specialists by coaching on effective sales techniques, monitoring performance and offering helpful feedback.
  • Mentored junior team members on best practices for inside sales techniques, fostering a culture of continuous improvement within the department.
  • Trained employees on new technology and sales methods to build highly-knowledgeable and successful team.
  • Worked closely with other departments to promote products and marketing campaigns.
  • Collaborated with cross-functional teams to develop targeted marketing campaigns that drove lead generation and conversion rates.
  • Introduced new products to the existing client base, leading to an increase in upselling opportunities and repeat business.
  • Improved customer retention rates by addressing client concerns promptly and providing tailored solutions.
  • Scheduled and led department staff meetings, workshops and functions to encourage and inspire staff.

Education

Bachelor Of Administration - Marketing

California State University, Chico
Chico, CA
05.1990

Skills

  • Key account management
  • Customer retention
  • Account management
  • Relationship selling
  • Business development
  • Relationship building
  • Sales forecasting
  • Problem-solving
  • Attention to detail
  • Problem-solving abilities
  • Multitasking
  • Excellent communication
  • Team collaboration
  • Customer engagement
  • Self motivation
  • Interpersonal skills
  • Analytical thinking
  • Professionalism
  • Revenue growth
  • Persuasive communication
  • Consultative selling

Timeline

Sales Account Executive

Toppan Merrill
01.2001 - 07.2025

Inside Sales Manager

Simpson Paper
09.1990 - 10.2000

Bachelor Of Administration - Marketing

California State University, Chico