JoAnn Froshaug

Western Area Sales Director Specialty- October 2004 to July 2014.

• Interviewed and selected over 50 individuals for new and promotion positions.
• Lead and managed over 100 employees over a span of 18 states.
• Focus on Urology practices and key integrated networks.
• Responsibility for State Medicaid, Managed Care Accounts and Specialty Pharmacies.
• Worked closely with organizational leadership and board of directors to strategically affect operational direction.

Institutional Account Director-July 2014 to January 2017

• Key accounts included large hospital systems and key integrated health care networks.
• Collaborated with VP and CEO level customers delivering unique and innovative programs to improve quality metrics and patient satisfaction scores.
• Developed customer requested programs with internal marketing associates.
• Linked senior level managed care leaders with Astellas President and VP staff for collaboration opportunities.
• Aided in the development and training of a newly formed Strategic Area Business Unit.

Director of Access and Reimbursement, Western Area - January 2017 to January 2022.

• Worked with key Oncology and Urology office personnel and providers to assist with utilizing Astellas Patient Support Programs.
• Trained and developed key field personnel on Astellas programs, Managed Care, and Access and Reimbursement.
• Mentored colleagues interested in internal promotions within a variety of fields.
• Worked with Senior Leadership and HR to build a newly created Senior Director of Access and Reimbursement position.
• Collaborated with internal Astellas training and Thoughtium (external consultant) to develop strategic thinking for the three newly promoted SARDs.

Western Area Sales Director - 1995 to 2004

• Second level leader involved with interviewing and hiring approximately 100 individuals.
• Mentored and selected approximately 50 internal employees for in-grade promotions.
• Mentored 25 internal employees for advancement into alternate franchises.
• Led and Managed 10 front line District Sales Managers.
• Focus on the Anti-infective and Immunology portfolio.
• Responsibility for private practices, state Medicaid, hospitals and integrated networks.
• Opened a Denver office and staffed with an Assistant Director and Administrative Assistant.
• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.

Institutional Account Director - 1993 to 1995

• Decentralized role in the Phoenix office.
• Developed unique marketing plans for large academic institutions in collaboration with key internal teams.
• Motivated and trained all hospital facing customer teams for the Western Area.
• Taught problem solving and strategic thinking to personnel throughout 10 districts.

Regional Training Specialist - 1992-1993

• Responsible for higher level training for District Sales Managers and Managed Care personnel.
• Trained on interview and selection, strategic thinking, problem solving and using analytical tools for business planning.

District Sales Manager - Denver District 1987-1993

• Led a team of 13 sales professionals in Colorado and New Mexico.
• Interviewed and hired 10 of the 13 individuals.
• Managed and motivated the sales team to increase revenue.

Sales Training Specialist - Internal - 1986-1987

• Promoted from field hospital sales to develop the first internal training program for Bayer.
• Story Boarded and finalized all training modules.
• Worked with internal divisions to develop on- boarding programs and plant tours.
• Trained 10 classes of 20 individuals per class with a focus on products and sales skills.

Hospital Sales Specialist - Denver - 1985-1986

• Responsible for promotion to academic accounts across Denver.
• Top performer identified for career advancement.

• Responsible for key community and teaching hospitals and private practices.
• Cardiovascular and anti-infective product focus.
• Identified as a mentor for primary care sales professionals.
• Identified for advancement within the corporation.
• Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
• Built rapport with customers and assessed needs to make product recommendations and upsell.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
• Provided first-rate service to all customers and potential customers.

• Recruited by the University shortly after my graduation due to my expressed interest in Pharmacology and Toxicology.
• Along with three recent graduates we worked alternating shifts providing drug literature searches for physicians and medical student at the University of Arizona Medical Center.
• Took all poison related calls into the Drug Information Center and as need deployed ambulances and helicopters for transport to the hospital.
• Responsible to be part of the admission teams for ER episodes and throughout any required hospital stays.
• Rounded with medical students on a daily basis addressing drug information needs.

• Checked prescriptions for appropriate dosage, drug interactions, allergies and contra-indications before dispensing medications.
• Effectively resolved insurance rejections and other billing issues.
• Correctly completed pharmacy daily and weekly reports.
• Interpreted prescriptions from healthcare providers to properly dispense medications and health products.