JOANNA AMATO
Manahawkin,NJ
Summary
Experienced Retail Buyer with over 8+ years experience possessing strong analytical skills to drive sales, margin and growth.
Overview
14
14
years of professional experience
Work History
Senior Buyer, eCommerce
KIPLING
12.2021 - Current
- Responsible for driving double digit sales growth across all eCommerce platforms (owned site, Amazon, eBay, Walmart & Target) with strong focus on margin & profitability
- Optimized Amazon business by implementing FBA (fulfillment by Amazon) to remain competitive in the marketplace, making sure we had the correct assortment and number of skus needed to drive the double-digit comps
- Partner with merchandising team to optimize assortment by channel, ensuring we can hit financial goals
- Work with planning manager on OTB receipts to ensure financial goals align with product assortment
- Partner with marketing team to align creative with seasonal investments
- Create business recaps (weekly, monthly & seasonally) for senior leadership
Buyer, eCommerce
KIPLING
06.2017 - 12.2021
- Manage the success of the eCommerce business for the USA in addition to various marketplaces (Amazon, eBay, Walmart, Target) by developing and driving season business strategies, within the OTB parameters.
- Work closely with planning manager to hit financial plans and margins, adjusting promotions and pricing as needed
- Partner with merchant to ensure the assortment is in line with overall growth strategies as well as financial plans
- Work in conjunction with digital marketing manager to properly grow affiliate business with special pricing/product exclusives
- Launched outlet store online and quickly grew business to 30% of total Q3 sales
Associate Buyer - eCommerce & Full Price DTC
KIPLING
01.2017 - 06.2017
- Responsible for managing the marketplace business, ensuring that we were competitive within the marketplace and had the proper assortment - grew eBay business +200% YoY
- Worked closely with marketing and creative teams to ensure that all assets were complete & ready on time
- Continued to manage all POs, pricing, and samples
- Analyze business on a weekly basis, making recommendations to better the business trend
Assistant Buyer - eCommerce & Full Price DTC
KIPLING
09.2015 - 12.2016
- Support both the eCommerce & DTC buyer to fulfil sales and gross margin objectives
- Manage pricing for both channels, ensuring that both channels were aligned on promotions when necessary
- Responsible for all POs – including item set up, checking for discrepancies against buy as well as any costing/pricing issues
- Sample Management – ordering samples, ensuring creative team has all necessary samples for photo shoots, product stills
- Ran weekly selling reports as well as seasonal, quarterly and year end to analyze needs of the business
- Acted as full time DTC Buyer when current buyer went on maternity leave (September 2016 – February 2017)
Marketing & Special Events Coordinator
ESCADA
03.2013 - 09.2015
- Managed marketing budget of $2M+ and the marketing calendar
- Planned, organized and executed store incentives, events and fashion shows
- Managed all invoices
- Planned, organized and executed all trunk shows
- Responsible for all regional and national advertising
- Created monthly business recaps for Global headquarters
Assistant Buyer - RTW, Accessories & Evening Wear
ESCADA
04.2012 - 03.2013
- Completed the accessory buy
- Planned, organized and executed all trunk shows
- Allocated merchandise and filled in stores based on selling reports and style trends
- Sized the RTW buy based on previous season selling
- Handled all customer service inquiries
- Maintained inventory for all samples
Buy Assistant - Sport, Outlets & Licensed Products
ESCADA
05.2011 - 04.2012
- Allocated merchandise to 13 outlet stores and 13 retail stores
- Completed and tracked orders through SAP
- Organized sample sales
- Maintained reports to fill in merchandise on a bi-weekly basis
- Attended market week to help finalize buy
- Maintained inventory for all samples
- Handled all customer service inquiries
Wholesale Intern
ESCADA
01.2011 - 05.2011
- Assisted account executives with market appointments in the showroom
- Transferred samples to and from the warehouse
- Maintained seasonal log for collection cancellations
- Coded invoices for sales executives
Education
Bachelor of Arts - Fashion Studies
Montclair State University
Montclair, NJ05.2011
Associates Degree - Business
Brookdale Community College
Lincroft, NJ05.2009
Skills
- Proficient in: Excel, PowerPoint, Word
- Knowledgeable in: SAP, AS400, Google Analytics, Salesforce
Timeline
Senior Buyer, eCommerce
KIPLING
12.2021 - Current
Buyer, eCommerce
KIPLING
06.2017 - 12.2021
Associate Buyer - eCommerce & Full Price DTC
KIPLING
01.2017 - 06.2017
Assistant Buyer - eCommerce & Full Price DTC
KIPLING
09.2015 - 12.2016
Marketing & Special Events Coordinator
ESCADA
03.2013 - 09.2015
Assistant Buyer - RTW, Accessories & Evening Wear
ESCADA
04.2012 - 03.2013
Buy Assistant - Sport, Outlets & Licensed Products
ESCADA
05.2011 - 04.2012
Wholesale Intern
ESCADA
01.2011 - 05.2011
Bachelor of Arts - Fashion Studies
Montclair State University
Associates Degree - Business
Brookdale Community College
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