Joanna Bunten
Rogers,AR
Summary
Growth-focused marketing executive with experience in leading integrated marketing, communications, and MarTech transformation for Fortune 500 and high-growth companies. Proven ability to scale revenue, build high-performing teams, architect modern marketing operations, and lead multi-million-dollar GTM strategies. Known for turning complex business challenges into clear, data-driven growth engines across B2C, B2B, SaaS, e-commerce, and enterprise environments.
Overview
21
21
years of professional experience
Work History
Founder & CEO | Marketing Consultant
Bunten & Associates
Bentonville, AR
11.2020 - Current
- Delivered strategic marketing consulting for startups, mid-sized organizations, and Fortune 500 companies in SaaS and technology sectors.
- Led comprehensive go-to-market strategies, product commercialization, positioning, and full-funnel demand generation in B2B, B2C & B2G environments.
- Conducted in-depth market research to identify emerging trends and opportunities for growth.
- Implemented operational efficiencies that streamlined workflows and reduced costs by 15%.
- Constructed revenue-based marketing models that maximized ROAS while reducing costs and driving growth.
- Designed modern MarTech stacks, enhancing customer acquisition and retention rates by up to 60%.
- Developed account-based marketing and sales-enablement programs, boosting SMB segments by up to 70% and enterprise wallet share by up to 84%.
- Optimized conversion funnels, buyer journeys, and lifecycle communications to enhance pipeline velocity and market share.
- Managed website and app rebuilds utilizing SEO/SEM, UX, and eCommerce strategies to increase self-service adoption.
- Produced content programs including case studies, white papers, and testimonials to deepen engagement and elevate SQL quality.
Head of Marketing
J.B. Hunt, Transport
Lowell, AR
11.2015 - 11.2020
- Led marketing and communications strategies for $10B enterprise and five business units.
- Directed $30MM omni-channel strategy with 60% digital allocation across various platforms.
- Generated $1B in SaaS marketplace AI platform revenue through effective commercialization tactics.
- Managed 40-person in-house marketing team alongside multiple national agency partners.
- Oversaw P&L responsibilities with a $20MM omni-channel budget across all channels.
- Designed CRM, CMS, and marketing automation strategies that increased win rates by 28%.
- Directed demand generation, lifecycle marketing, ABM, brand development, PR, and product marketing efforts.
Marketing & Advertising Director
Arkansas Lottery
Little Rock, AR
07.2009 - 11.2015
- Established marketing operations as a founding employee, contributing to $350MM in annual revenue.
- Managed creative production, agencies, media, and digital strategy for omnichannel campaigns.
- Led go-to-market strategy for new products, optimizing ROAS with $7MM budget.
- Developed and maintained website, mobile app, and loyalty club with 350,000 members.
- Implemented attribution modeling, DSP partnerships, and A/B testing to improve digital performance.
- Oversaw research programs that informed product strategy and enhanced consumer experience.
- Executed national and local media initiatives that increased product demand and public engagement.
Advertising Media Director | Corporate Advertising
Dillard's
Little Rock, AR
09.2006 - 06.2009
- Drove growth for $7 billion retail giant through strategic branding campaigns across eight divisions.
- Directed national print branding and media initiatives for enterprise retail brand.
- Managed annual $30MM media budget, optimizing reach and spend to achieve sales goals.
- Secured up to $1MM in earned media monthly through effective national PR programs.
- Oversaw promotions, events, and partnerships with Conde Nast and other key stakeholders.
Associate Business Manager | Corporate Advertising
Dillard's
Little Rock, AR
06.2005 - 09.2006
- Analyzed budgets exceeding $100MM to optimize national advertising expenditures.
- Conducted media distribution analyses to inform future buying strategies.
- Measured sales lift to develop data-driven recommendations for spending allocations.
Education
Digital Marketing Strategy Certificate -
Harvard University of Continuing Education
01.2019
MBA -
University of Arkansas at LR
Little Rock, AR01.2008
BBA -
University of Arkansas at LR
Little Rock, AR01.2005
Skills
- Leadership and team management
- Go-to-market strategy development
- Account-based marketing
- Product commercialization
- Marketing automation tools
- Strategic marketing initiatives
- Customer relationship management
- Demand generation strategies
- Data-driven decision making
- Partnership building and growth mindset
- P&L management expertise
- Public relations and media buying
- Product marketing strategies
- Customer experience optimization
- Qualitative and quantitative research methodologies
- Inbound and outbound lead generation
Custom Section 1
ANALYTICS
Google Analytics 360 |Google Data Studio |Power BI |Tableau
CMS, SEM & SEO
Adobe Experience Manager |Shopify |Wix |WordPress |Square Space |Drupal
Sitecore |SEMRush |Conductor |Similar Web ·
SOCIAL MEDIA
Birdeye |Hootsuite |Sprout Social · LinkedIn |FB|TikTok |YouTube ·
CRM
Marketo |Sales Force Marketing Cloud |Hubspot |Pardot | Microsoft Dynamics 365 |Sales Force
Timeline
Founder & CEO | Marketing Consultant
Bunten & Associates
11.2020 - Current
Head of Marketing
J.B. Hunt, Transport
11.2015 - 11.2020
Marketing & Advertising Director
Arkansas Lottery
07.2009 - 11.2015
Advertising Media Director | Corporate Advertising
Dillard's
09.2006 - 06.2009
Associate Business Manager | Corporate Advertising
Dillard's
06.2005 - 09.2006
Digital Marketing Strategy Certificate -
Harvard University of Continuing Education
MBA -
University of Arkansas at LR
BBA -
University of Arkansas at LR