Results-oriented Sales and Marketing Director bringing more than 22 years of wide-ranging executive experience within Wolters Kluwer Poland with extensive knowledge of company vision and strategy plan with a track record of developing strong marketing strategies resulting in portfolio value growth and improved client retention rates. Seeking employment or consulting where my experience can be fully utilized to improve sales bottom line, creating and executing sales and business strategies, and increasing company revenue.
• Spearheading 130 field sales reps, 100 Telesales reps, 10 e-commerce specialists; 20 sales coaches, 10 sales support, 20 digital marketers
• Changed trend from PV drop to PV growth (-2% 2015; -0,4% 2016; 0% 2017; 4% 2018, 4% 2019 and 4% 2020)
• Received following certifications issued by Wolters Kluver Center of Excellence in: lead generation, digital marketing, telesales, salesforce effectiveness, talent management and pricing
• Introduced omnichannel approach
• Developed and executed communications and marketing strategy
• Performed market analysis
• Identified and evaluated business opportunities to increase revenues and retention
• Responsible for new product development, P&L and mergers and acquisitions
• Responsible for updating and enriching research product
• Responsible for new product development
• Managed staff of 50 publishers and editors
• Cooperated with few hundred authors
• Responsible for organizing conferences and trainings
• Responsible for implementation of controlling mechanisms, procedures and tools
• Responsible for cashflow control
• Responsible for preparing data for auditors
• Responsible for evaluating and negotiating equity investments into SME on behalf of American Investment Fund USAID
• Responsible for business consulting to SME
Responsible for preparation of P&L, balance sheet and cash flow.
Business Development
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