Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
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Joanna Fijalkowska

Sales And Marketing Director
Miami,FL

Summary

Results-oriented Sales and Marketing Director bringing more than 22 years of wide-ranging executive experience within Wolters Kluwer Poland with extensive knowledge of company vision and strategy plan with a track record of developing strong marketing strategies resulting in portfolio value growth and improved client retention rates. Seeking employment or consulting where my experience can be fully utilized to improve sales bottom line, creating and executing sales and business strategies, and increasing company revenue.

Overview

32
32
years of professional experience
12
12
years of post-secondary education
4
4
Languages

Work History

Director of Sales and Marketing, Board Member

Wolters Kluwer
Warsaw, Poland
03.2016 - 12.2020

• Spearheading 130 field sales reps, 100 Telesales reps, 10 e-commerce specialists; 20 sales coaches, 10 sales support, 20 digital marketers

• Changed trend from PV drop to PV growth (-2% 2015; -0,4% 2016; 0% 2017; 4% 2018, 4% 2019 and 4% 2020)

• Received following certifications issued by Wolters Kluver Center of Excellence in: lead generation, digital marketing, telesales, salesforce effectiveness, talent management and pricing

• Introduced omnichannel approach

  • Launched Pipeline Management, Sales reporting and KPI Management
  • Introduced Salesforce (2020)
  • Founded and run a daily blog I Love Sales

Director of Business Unit, Member of the Board

Wolters Kluwer
Warsaw, Poland
01.2007 - 02.2016

• Developed and executed communications and marketing strategy

• Performed market analysis

• Identified and evaluated business opportunities to increase revenues and retention

• Responsible for new product development, P&L and mergers and acquisitions

Publishing Director

Wolters Kluwer
Warsaw, Poland
01.2000 - 12.2006

• Responsible for updating and enriching research product

• Responsible for new product development

• Managed staff of 50 publishers and editors

• Cooperated with few hundred authors

• Responsible for organizing conferences and trainings

Financial Controller

Wolters Kluwer
Warsaw, Poland
11.1998 - 12.1999

• Responsible for implementation of controlling mechanisms, procedures and tools

• Responsible for cashflow control

• Responsible for preparing data for auditors

Investment Director

Caresback
Warsaw, Poland
07.1995 - 10.1998

• Responsible for evaluating and negotiating equity investments into SME on behalf of American Investment Fund USAID

• Responsible for business consulting to SME

Chief Accountant

Caresback
Warsaw, Poland
08.1993 - 07.1995

Responsible for preparation of P&L, balance sheet and cash flow.

Legal and Accounting Advisor

Bankruptcy Court
Lodz, Polska
01.1989 - 07.1993
  • Gathered legal and financial information, prepared documents and opinions.

Education

Master of Arts - Law

University of Warsaw
10.1984 - 05.1991

Postgraduate Studies - Business English

Leon Kozminski University
Warsa
10.2010 - 09.2011

Postgraduate Studies - Strategic Marketing

SHG Warsaw School of Economics
09.2007 - 09.2008

Postgraduate Studies - Business Management

SGH Warsaw School of Economics
09.1998 - 09.1999

Certified Chief Accountant

The Accountants Association in Poland
Warsaw
09.1992 - 09.1994

Skills

Business Development

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Accomplishments

Best Sales Team of 2020

Work Availability

monday
tuesday
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friday
saturday
sunday
morning
afternoon
evening
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Timeline

Director of Sales and Marketing, Board Member

Wolters Kluwer
03.2016 - 12.2020

Postgraduate Studies - Business English

Leon Kozminski University
10.2010 - 09.2011

Postgraduate Studies - Strategic Marketing

SHG Warsaw School of Economics
09.2007 - 09.2008

Director of Business Unit, Member of the Board

Wolters Kluwer
01.2007 - 02.2016

Publishing Director

Wolters Kluwer
01.2000 - 12.2006

Financial Controller

Wolters Kluwer
11.1998 - 12.1999

Postgraduate Studies - Business Management

SGH Warsaw School of Economics
09.1998 - 09.1999

Investment Director

Caresback
07.1995 - 10.1998

Chief Accountant

Caresback
08.1993 - 07.1995

Certified Chief Accountant

The Accountants Association in Poland
09.1992 - 09.1994

Legal and Accounting Advisor

Bankruptcy Court
01.1989 - 07.1993

Master of Arts - Law

University of Warsaw
10.1984 - 05.1991
Joanna FijalkowskaSales And Marketing Director