Joanna Flug
Salt Lake City,UT
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
Work History
SR. CONTENT AND PARTNERSHIPS BRAND MANAGER
COTOPAXI
10.2022 - Current
- Manage team of 11 Brand Ambassadors, including IRL events and activations, campaign integration, content creation, product collaborations, and ongoing support across their industries.
- Work collaboratively with creative team, product team, retail team, and e-commerce team to innovate new concepts to thread into our marketing campaigns that better connect us to consumers through authentic storytelling.
- Identify experiential marketing opportunities and apply to brand strategy, engaging thought leaders and creatives to share in our brand mission at All Things Go music festival and Sundance Film Festival.
- Research market trends to identify customer needs and preferences for strategic planning.
- Present regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Develop strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivate relationships with over 50 key stakeholders, vendors and industry influencers to create positive brand experiences through content and campaign integration.
- Optimize social media presence to engage our community, resulting in higher online visibility and interaction rates.
- Manage budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Create and manage social media campaigns to increase brand engagement.
- Devise content strategy to effectively engage target audiences.
SOCIAL MEDIA MANAGER
COTOPAXI
09.2021 - 10.2022
- Managed 9+ social media platforms, ensuring consistent brand voice and message.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Successfully built loyal following by consistently sharing valuable content that resonated with target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.
- Increased brand awareness by 1.8 percent by developing and implementing effective social media strategies.
- Collaborated with team members to develop creative campaigns for social media platforms.
BRAND MANAGER
GREGORY MOUNTAIN PRODUCTS
04.2018 - 08.2021
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Developed approximately 30 strategic partnerships with outdoor industry brands, influencers, and content creators to optimize brand awareness and drive growth.
- Researched and identified new opportunities for product and brand development.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
Education
BACHELOR OF SCIENCE - JOURNALISM
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
San Luis Obispo, CA01.2011
STUDY ABROAD, BUSINESS SCHOOL -
UNIVERSITAT DI TORINO
Torino, Italy12.2009
Skills
- Brand Strategy
- Partnership Development
- Ambassador Team Management
- Social Media Strategy
- Social Media Platforms
- Project Management
- Strategy Development
- Brand positioning
- Performance monitoring
- Marketing Communications
- Brand-building strategies
- Influencer Marketing
- Creative Direction
- Campaign Planning
- Agency Management
- Brand Development
- Creative and Innovative
- Market Trends Analysis
Contact
(818) 359-2888, jorose19@gmail.com
Timeline
SR. CONTENT AND PARTNERSHIPS BRAND MANAGER
COTOPAXI
10.2022 - Current
SOCIAL MEDIA MANAGER
COTOPAXI
09.2021 - 10.2022
BRAND MANAGER
GREGORY MOUNTAIN PRODUCTS
04.2018 - 08.2021
BACHELOR OF SCIENCE - JOURNALISM
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
STUDY ABROAD, BUSINESS SCHOOL -
UNIVERSITAT DI TORINO
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