JOANNA KACZMAREK
Corona,CA
Summary
Motivated, high-performing Communications Manager with 15+ years of professional marketing, operations and project management experience within the powersports industry. Adept in creating and implementing effective B2B and B2C communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
19
19
years of professional experience
Work History
COMMUNICATIONS MANAGER
KTM GROUP NORTH AMERICA, INC.
08.2016 - Current
- Manages Star Team with all North America Retail Sales Promotion initiatives, by effectively briefing, planning and executing B2B/B2C marketing collateral & dealer communications.
- Collaborates with Executive Management as point person for production, copy writing and curation of presentations, ensuring redline is clear for all Board of Directors, National Sales and Business Meetings.
- Enhanced brand visibility by developing and implementing strategic B2B communication plans through Dealer Network channels.
- Researches, summarizes and presents market data, trends and customer needs to internal stakeholders to support implementation of plans and strategies.
- Liaison between Marketing team and in-house globally accredited design agency KISKA, Inc. in drafting/submitting project briefs, proofing and approving requested marketing creative.
- Brand representative, rider and mentor for various company sponsored events; Babes in the Dirt, WLF Enduro and KTM Adventure Rider Rally.
MARKETING MANAGER
PERFORMANCE MACHINE
09.2014 - 08.2016
- Managed events team and products sold through the PM National Rally Truck Program (10-15 stops annually, including Sturgis, Daytona, AZ Bike Week, etc.)
- Increased brand awareness at motorcycle rallies and various consumer activations by developing and implementing strategic marketing campaigns.
- Produced in-depth follow-up event reports to provide potential marketing opportunities at future activations to boost sales performance.
- Proficiently handled all travel arrangements for staff, event contracts and provided onsite event operations support.
EVENTS & MEDIA MANAGER
SADDLEMEN
10.2013 - 09.2014
- Developed and maintained event schedules, task assignments, event reports, procedure manuals and marketing plans for Sales & Marketing Departments.
- Prepared event programs and presentations for trade, dealer and consumer events.
- Produced and maintained all content featured on company's Social Media Channels.
- Performed Rider Support Representative duties at AMA sanctioned race events.
DIGITAL MARKETING MANAGER
PIXELMAGS, INC.
01.2012 - 08.2013
- Established and managed a five person-marketing department for a fast-paced international digital publishing company with top tier clients such as: Condé Nast, Hearst, IPC, Source Interlink, Imagine Publishing, etc.
- Created, implemented and oversaw production calender for promotional content for the launch of the Readr App.
- Organized and tracked all publisher marketing asset materials, for promotions and campaigns.
- Directed and approved creative content across all platforms; Apple, Blackberry, Kindle.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
SALES & PRODUCTION MANAGER
DON EMDE, INC.
01.2005 - 01.2011
- Managed advertising sales & production for 50+ National & International advertisers for Parts, DRAG Specialties and Parts Europe Magazine.
- Coordinated monthly production, print orders and national distribution (12-20k copies).
- Responsible for all operational responsibilities within the company.
- Integral part of the team that launched the production of a new international magazine publication, Parts Europe for the LeMans Corporation, publishing 40k quarterly, distributed through Europe, Canada and US.
Education
Business Admin, Finance
California State University Fullerton
Skills
- B2B/B2C Communication Planning
- Project Management
- Brand & Marketing Strategy
- Copy Writing
- Corporate Presentations
- Thought Leadership
- Organizational Skills
- Social Media
- Event Planning & Execution
- Campaign Coordination
- Adaptability & Flexibility
- Team Collaboration
Additional Information
- 2009 AMA National Hare & Hound Champion (Women A)
- 2010 AMA National Hare & Hound Champion (Women A)
- 2010 United States Desert Racing Series Champion (Women A)
- 2022 TOP 100 Women in Powersports by DealerNews
- 2022 AMA National Hare & Hound Champion (Women Vet 35+)
Timeline
COMMUNICATIONS MANAGER
KTM GROUP NORTH AMERICA, INC.
08.2016 - Current
MARKETING MANAGER
PERFORMANCE MACHINE
09.2014 - 08.2016
EVENTS & MEDIA MANAGER
SADDLEMEN
10.2013 - 09.2014
DIGITAL MARKETING MANAGER
PIXELMAGS, INC.
01.2012 - 08.2013
SALES & PRODUCTION MANAGER
DON EMDE, INC.
01.2005 - 01.2011
Business Admin, Finance
California State University Fullerton
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