Summary
Overview
Work History
Education
Skills
Kayak. Lifting.
Languages
Timeline
Generic

Joanna Liu

Sugar Land,TX

Summary

Seeking to great opportunity to provide high value in a company with aligned visions and philosophy with leadership, growth in sales and team work.

Thriving Development Manager with travel and relocation availability. Outstanding business and financial acumen with abilities in trend forecasting and preparing presentations. Specialties include import and export distribution, key account management and product re-engineering. First-rate leadership, team building and organizational skills.

Overview

12
12
years of professional experience

Work History

Bussiness Development Manager

Victory Wine Group
06.2019 - Current
  • Partnered with product manager team to align project goals with business strategy and define project milestones.
  • Monitored resource allocation, budget development and personnel recruitment for multiple projects.
  • Directed product development efforts using industry-specific tools to increase sales and overall company productivity.
  • Collected data and performed customer needs analysis.
  • Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business
  • Maintain deep knowledge of VWG products and correctly present and position them in each client
  • Manage customer issue resolution, seek additional opportunities to support the customer s needs, and support business growth by providing customers with useful information and guidance
  • Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM

Wine Sale Representative

Mexcor Inc
02.2018 - 06.2019
  • Goal-oriented and focused on meeting/exceeding expectations
  • Strong sales and negotiation skills.
  • Comprehensive understanding of beverage industry: Customer services, Budget management, Solid knowledge of the spirits distribution channels in Texas
  • Ability to manage multiple projects/priorities on tight deadlines and maintain high-level of quality output
  • Represent the company and the brand during events, animate dinners and special tastings
  • Open new retail accounts as well as aggressively pursuing new restaurant accounts to place our beer, wine and liquor products.
  • Determine new accounts for product placement and advised of current sales trends, promotions/deals/programs and special pricing.

Beverage Manager

HEB
10.2016 - 02.2018
  • Strategize to drive sales and increase profit effectively
  • Assist customers utilizing HEB service standards as well as representing HEB brand
  • Stock merchandise according to visual standards, schematics, visual direction, pricing standards, productivity and safety standards
  • Adhere to all Company loss prevention policy and procedures, and distressed merchandise procedures
  • Manage and organize extensive rotations of inventories
  • Maintain professional relationships with customers and vendors per HEB standards
  • Developed relationships with suppliers and vendors leading to special volume pricing discounts and availability.
  • Collaborate with the International Marketing team to extend campaigns globally across all core markets
  • Improved average wine and alcohol spend per guest through curation, service training and hands-on hospitality.
  • Help drive programs to implement sequences aligned to key initiatives, with the goal of increasing sales and generating more customer bases

Coporate Certifited Trainer

Landry’s Inc
04.2015 - 09.2016
  • Demonstrate an advanced understanding of business operations and financials
  • Understand flavors, aromas and characteristics of food ingredients and wines/cocktails
  • Understand POS systems and OpenTable (or other digital/online reservation systems)
  • Coach, lead and develop restaurant team
  • Fine dining hospitality proper ettiquet service
  • Coordinate with general managers to execute expectations of clients
  • Provide wine education to staff weekly
  • High-level attention to small details
  • Budget efficiency uniform purchase.

Beverage Manager

Lasco’s Enterprise Inc
03.2011 - 02.2015
  • Help drive programs to implement and automate SDR outbound sequences aligned to key initiatives, with the goal of increasing sales and generating more leads
  • Works together with sommelier team and the Executive Chef to create food and wine pairing
  • Sets the stage for the experience a guest will have and will be responsible for the guest experience by providing prompt, attentive table service and by being all - knowing regarding our menu, beverage, and wine offerings
  • Energetic, enthusiastic, highly motivated and passionate about hospitality, food and beverage
  • Works with a strong attention to detail and directs the activities of their support staff to ensure a friendly and casual

Education

Level 3 Certified. - Wine & Spirit

WSET
10.2018

Associate - Finance

University of Houston
Houston, TX

Skills

  • Proficient in multi-tasking and prioritizing duties during high volume
  • Proficiency in restaurant POS systems
  • Experienced in Microsoft programs, Adobes Programs
  • Experienced in Open Table OS, Hot Schedules
  • Microsoft Project
  • Critical Thinking
  • Active Listening
  • Program Development and Management

Kayak. Lifting.

Exploring outdoor with water gives calming peace. A moment of gratitude of existence. 

Recently, I discover lifting gives me great outlet for stress and allows me to broaden stress bandwidth. 

Languages

Chinese (Mandarin)
Limited Working

Timeline

Bussiness Development Manager

Victory Wine Group
06.2019 - Current

Wine Sale Representative

Mexcor Inc
02.2018 - 06.2019

Beverage Manager

HEB
10.2016 - 02.2018

Coporate Certifited Trainer

Landry’s Inc
04.2015 - 09.2016

Beverage Manager

Lasco’s Enterprise Inc
03.2011 - 02.2015

Level 3 Certified. - Wine & Spirit

WSET

Associate - Finance

University of Houston

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Joanna Liu