Joanna Mercy Damera
Bridgeport,Connecticut
Summary
Dynamic and results-oriented Digital Marketing professional, holding dual Master's degrees in Digital Marketing and Mass Communication & Journalism. Demonstrates proven expertise in optimizing transportation operations, providing strategic digital marketing leadership, and crafting impactful storytelling for the BiggBoss Telugu reality TV show. Successfully blends academic knowledge with practical prowess, achieving tangible outcomes such as enhancing delivery efficiency, boosting brand visibility, and increasing viewer engagement. Joanna is a versatile asset skilled in strategic planning, content creation, and community engagement, poised to excel in the ever-evolving landscape of the industry.
Overview
4
4
years of professional experience
1
1
Certification
Work History
TRANSPORTATION SPECIALIST
AMAZON DEVELOPMENT CENTRE
07.2020 - 08.2022
- Orchestrated smooth EU and UK transportation operations, achieving a 20% improvement in delivery efficiency.
- Implemented innovative software solutions, reducing manual tasks by 30% and optimizing logistics processes.
- Ensured 100% compliance with regulations, contributing to a seamless and error-free operation.
- Resolved transportation challenges promptly, maintaining a 99.9% on-time delivery record.
- Spearheaded cross-functional collaboration, resulting in enhanced supply chain processes.
- Star Performer of the Month three times, showcasing consistent excellence.
- Led team training sessions, contributing to the skill development and cohesion of the team.
DIGITAL MARKETING EXECUTIVE
CHELTENHAM TECHNOLOGIES
08.2019 - 02.2020
- Led the development of digital marketing strategies, resulting in a 25% increase in brand visibility.
- Managed a high-performing team, consistently exceeding campaign goals and achieving a 15% growth in client satisfaction.
- Utilized analytics to refine strategies, achieving a 30% improvement in conversion rates.
- Implemented SEO strategies leading to a significant boost in organic search rankings.
- Fostered client relationships, ensuring satisfaction and long-term partnerships.
- Successfully managed Happy Bars and iSprout as clients.
- Conducted presentations and addressed queries, aligning client goals with digital marketing strategies.
- Achieved a remarkable 20% growth in social media followers for Happy Bars.
- Spearheaded influencer marketing, resulting in a 30% boost in brand mentions and collaborations.
- Instrumental in Happy Bars' appearance on Shark Tank India in 2022, validating digital marketing effectiveness.
STORY EDITOR / CONTENT PRODUCER
BIGG BOSS -ENDEMOLSHINE PRODUCTIONS
05.2018 - 12.2018
- Crafted compelling narratives for TV shows, contributing to a 15% increase in viewer engagement.
- Collaborated with professionals to develop storylines, resulting in a 20% improvement in audience ratings.
- Conducted script reviews, providing feedback that led to a 25% enhancement in overall content quality.
- Managed live streams and edited clippings in the PCR room, ensuring seamless broadcast operations.
- Produced content for daily episodes on Star Maa TV channel, showcasing versatility and creativity.
- Played a pivotal role in ensuring a seamless and engaging viewer experience for the reality show.
- Assessed footage for accuracy, pacing, and clarity of storytelling.
Education
Master of Science - Digital Marketing
Sacred Heart University
Connecticut, USA12-2023
Master of Arts - Mass Communication & Journalism
St. Francis College For Women
Hyderabad, India05-2017
Bachelor of Arts - History, English Literature & Political Science
St. Ann's College For Women
Hyderabad, India05-2015
Skills
Digital Marketing Skills
- Market Research and Analysis
- Campaign Planning
- Search Engine Optimization (SEO)
- Digital Marketing Management
- Customer Segmentation
- KPI Management
- Social Media Marketing
- Brand Awareness
- Influencer Culture
- Event Promotion
- Social Media Strategy
- Keyword Research
- Competitor Analysis
- Affiliate Management
- Pay-Per-Click Advertising
- Digital Advertising
Content Creation and Management
- Content Creation
- Graphic Design
- Video Editing
- Creative Writing
- Copy Editing
- Digital Media
Tools and Software Proficiency
- Buffer
- Microsoft Word & Excel
- Canva
- SPSS (Statistical Package for the Social Sciences)
Certification
- Certified in Google Analytics (Beginners, Advanced),
- Social Listening Program development and
- Hootsuite Platform & Social Media Marketing, demonstrating expertise and commitment to evolving in the dynamic digital marketing landscape.
Accomplishments
- Secured Happy Bars' appearance on Shark Tank India, validating digital marketing effectiveness.
- Awarded Star Performer of the Month three times at Amazon, exceeding transportation operation targets.
Affiliations
- Passionate volunteer for tribal community initiatives, actively involved in singing, dancing, and an international delegate at SPICMACAY in Kolkata IIM, showcasing commitment to social responsibility, cultural diversity, and global perspectives.
Timeline
TRANSPORTATION SPECIALIST
AMAZON DEVELOPMENT CENTRE
07.2020 - 08.2022
DIGITAL MARKETING EXECUTIVE
CHELTENHAM TECHNOLOGIES
08.2019 - 02.2020
STORY EDITOR / CONTENT PRODUCER
BIGG BOSS -ENDEMOLSHINE PRODUCTIONS
05.2018 - 12.2018
Master of Science - Digital Marketing
Sacred Heart University
Master of Arts - Mass Communication & Journalism
St. Francis College For Women
Bachelor of Arts - History, English Literature & Political Science
St. Ann's College For Women