Joanna Neff
Muskego,WI
Summary
Accomplished and dynamic creative professional with a strong drive for high standards and results. Skilled in conceptualizing and executing innovative campaigns, emphasizing collaboration throughout the company, and adaptability to evolving project needs. Proven ability to lead cross-functional teams by combining strategic vision with practical design skills to deliver impactful outcomes. Reliable and adaptable individual excelling in environments that demand creativity and precision.
Overview
2025
2025
years of professional experience
Work History
Communications Manager
Hales Corners Lutheran Church & School
01.2018 - 01.2025
- Developed and executed communication strategies that enhanced community engagement across social media, the website, and print materials
- Collaborated with staff to coordinate and promote over 50 church and school events per year, resulting in increased attendance and volunteer participation
- Maintained consistent, on-brand messaging across all platforms, contributing to stronger community awareness and trust
- Designed a wide range of promotional materials that supported ministry growth and outreach goals
- Led regular feedback sessions to identify areas for improvement and strengthen communication processes
- Created and distributed annual devotional journals and seasonal campaigns (Lent and Advent), streamlining content delivery and deepening member engagement
- Rebranded Care Ministries to improve program visibility and better communicate available services
- Improved communications team efficiency by transitioning publicity requests to FMX, developing custom workflows that streamlined processes and reduced turnaround time
Copywriter
Discount Ramps
01.2016 - 01.2018
- Wrote persuasive, on-brand copy for product descriptions, website content, email campaigns, blog posts, and advertising materials
- Edited and proofread all copy to ensure clarity, accuracy, and consistency with brand voice and style guidelines
- Optimized website and blog content for SEO to boost organic search visibility and drive traffic
- Managed a team of interns, delegating tasks, providing feedback, and leading a major initiative to migrate all website products to a new product management system
- Conducted in-depth research on target audiences and industry trends to create blog content that aligned with audience needs and marketing goals
- Collaborated with marketing team to create promotional materials that aligned with brand voice and strategy.
Copy Manager
BuySeasons
2015 - 01.2016
- Oversaw all company copy projects, managing timelines, resources, and logistics to ensure on-time, on-budget delivery
- Supervised two copywriters, providing guidance and feedback to maintain consistent brand voice and high-quality content across platforms
- Directed the development of product descriptions, marketing emails, website content, SEO copy, and advertising materials
- Conducted regular content audits and quality checks to uphold copywriting standards and reinforce brand consistency
- Led the company’s annual Halloween catalog project, writing and editing content while coordinating the copy team
- Co-created a comprehensive style guide for BirthdayExpress.com to align tone, terminology, and formatting across the company
- Collaborated with designers to ensure visual and written elements worked together for clear, compelling communication
Site Production Manager
BuySeasons
01.2013 - 2015
- Managed and scheduled all digital site campaigns, ensuring on-time, accurate execution of marketing initiatives across channels.
- Led cross-functional coordination of new site launches and updates, meeting project milestones and delivering a seamless user experience.
- Supervised a team of three content specialists, improving performance and skill development through consistent guidance and feedback.
- Partnered with stakeholders to define and implement content strategies aligned with brand guidelines and overall marketing objectives.
- Directed a team of production specialists through multiple high-volume Halloween seasons, ensuring product accuracy and timely, on-budget completion.
- Developed and maintained a scalable coupon management system, enhancing promotional efficiency and driving customer engagement.
Marketing Communications Project Manager
Walthers Trains
01.2012 - 01.2013
Digital Communications Coordinator
Walthers Trains
01.2010 - 01.2012
Digital Content Production Coordinator
Kohl's
01.2009 - 01.2010
Marketing Intern
United Performing Arts Fund
2009 - 2009
Public Relations Intern
Milwaukee Repertory Theater
01.2008 - 2008
Education
Bachelor of Arts - Mass Communications/Public Relations
Concordia University
Muskego, WI01.2009
Skills
- Creative direction
- Project management
- Digital design expertise
- Creative communication
- Content creation
- Designing effective marketing strategies
- Managing event logistics
- Effective leadership
- Adobe Creative Suite proficiency
- Canva design proficiency
- Content management systems
- Constant Contact
- Web development using HTML
- Social media marketing
- Keyword research and analysis
Timeline
Communications Manager
Hales Corners Lutheran Church & School
01.2018 - 01.2025
Copywriter
Discount Ramps
01.2016 - 01.2018
Site Production Manager
BuySeasons
01.2013 - 2015
Marketing Communications Project Manager
Walthers Trains
01.2012 - 01.2013
Digital Communications Coordinator
Walthers Trains
01.2010 - 01.2012
Digital Content Production Coordinator
Kohl's
01.2009 - 01.2010
Public Relations Intern
Milwaukee Repertory Theater
01.2008 - 2008
Copy Manager
BuySeasons
2015 - 01.2016
Marketing Intern
United Performing Arts Fund
2009 - 2009
Bachelor of Arts - Mass Communications/Public Relations
Concordia University
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