Joanna O'Neal

My role as the Founder, Creator, and Managing Director encompasses every facet of the business; beyond business development and organizational leadership, from website creation and development to logos and design, advertising and marketing, sales, accounting, contract negotiations, staffing, and HR; but most importantly, ensuring customer satisfaction.

• Developed successful, strategic social media and marketing initiatives surpassing first-year profitability forecast by 40%.
• Deliver consistent 30% annual profit growth despite fluctuating revenues and market conditions.
• Optimize SEO visibility by leveraging tools such as Google Analytics, Microsoft Clarity, and Adobe Analytics.
• Secured and successfully maintain first-page ranking on Google and other leading search engines through creative implementation of backlinks, metadata, meta tags, keywords strategy, page optimization, and landing pages.
• Organize and participate in events that promote the company's image, brand, and visibility while fostering team development.
• Tackle daily operations including analytics and budgeting, financials, HR duties, while providing supportive leadership .
• Mitigated minor personnel issues, boosting employee morale and reducing voluntary turnover by 16%, resulting in reduced revenue loss.
• Created inventory system reducing excess stock levels and time-consuming accounting measures, lowering overhead by 20%.
• Negotiate contracts and cultivate relationships with key vendors, resulting in cost savings of 10% on supplies and services and a 5-7% per month increase in revenue through unsolicited referrals generated from the development of vendor relationships.
• Creation and maintenance of Advanced Pest Control Academy (APCA) website and curriculum; an educational, web-based resource offering up-to-date, state-approved Structural Continuing Education (CEU) course curriculum for Pesticide Applicators.
• Conveniently delivered to customer in an ONLINE, user-friendly, work-at-your-own-pace model.
• Features engaging and educational subject matter in a PowerPoint style format. Straightforward, multiple choice testing included with each bundle satisfies legal requirements for all pest control applicators requiring biyearly recertification for Texas licensure.

Rotolo's, a Southern Italian restaurant headquartered in the United States, prides itself on using fresh ingredients, homemade sauces, and original fresh dough. It has been the New Orleans Saints' official pizza since 2009 and has won numerous World Pizza Games and Guinness World Records titles. Rotolo's continues to make an indelible mark on the communities it serves by providing friendly customer service and actively participating in community activities and projects through their foundation.

• Managed all aspects of daily business operations including budgeting, staffing, payroll, inventory control, customer service, and sales.
• Effectively streamlined scheduling, improved attendance and punctuality, reduced annual absentee productivity losses (incident occurrence rate of less than 2%) saving $1,700-$2,700 per employee through increased accountability, flexible policies, and incentivized punctuality.
• Created and led the development of innovative strategies to increase corporate catering sales, resulting in a weekly revenue boost of 23%.
• Pioneered department-wide cross-training programs to foster a team-centric culture, contributing to elevated morale levels and positively impacting KPI and metric data results, indicating improved job performance.
• Obliterated the unacceptable trend of consistently failing secret shopper scores, and built a new pattern of success evidenced by consistent scores of 90% or higher, demonstrating the significance of team morale on performance and its direct impact on score improvement.

• Successfully oversaw staffing, training, supervision, and HR responsibilities for a group of 25 employees spanning 4 radio stations.
• Managed financial records, budgets, billing process, cash management, bi-weekly payroll administration, and monitored expenditures.
• Conducted research on current industry and market trends to identify potential areas for improvement in business operations, resulting in minor changes to radio playlist structure for the Classic Rock station, 102.7 The Bear, and in turn, a 4 spot bump in Nielson ratings in that Market during sweeps from #4 to #1 for its first time in 34 years.
• Negotiated pricing/ trade agreements with vendors and suppliers based on organizational needs. Largest negotiated savings resulted in vehicle wraps for all promotional vehicles and custom-printed giveaway/ swag merchandise for all 4 stations saving over $15,000.
• Managed coordination of concerts, events, live remotes, and promotions.
• Bridged gaps between departments and stations, fostering a strong company culture, creating a unified team operating as one market rather than four separate radio stations.
• Secured opportunity to write and voice radio advertisements for local businesses.

• Oversaw project job cost accounting for 50 projects at a time, totaling more than $10 million. Developed accurate budget forecasts and monitored actual performance against budgets.
• Coordinated the establishment of new projects by obtaining vendor credentials, organized and maintained billing folders for ongoing work, and compiled comprehensive final invoice packages for submission to the Controller.
• Prepared special project analysis summaries while providing effective communication and support for Project Managers, Engineers, and Regional Operations Managers regarding contract documents and other key reports.
• Facilitated smooth operations by overseeing research activities, account reconciliation processes, accruals management, billing administration, and year-end close-outs.

Developed a well-rounded skill set by working in various capacities with different organizations. Leveraged this experience to narrow down and excel in my desired career field.

• Successfully grew existing accounts, surpassing both monthly and annual sales objectives.
• Executed an impactful account development strategy aimed at high-value clients and prospects resulting in a notable $20,000 in generated revenue during the first two months of employment.
• Achieved promotion from Accounts Payable Processor to Cash Manager within one month of employment.
• Executed data entry tasks while overseeing the processing of diverse money movement transactions like checks, journals, and wires.
• Effectively executed a wide range of cash, credit, and wire transactions, maintaining meticulous accuracy and delivering exceptional customer service to clients as well as various internal operational departments.
• Provided valuable insights for optimizing procedures and processes, resulting in improved efficiency and reduced errors.
• Built business from the ground up by overseeing all aspects of establishing a fully operational office space.
• Oversaw office operations including hiring and training staff, created policy and procedure manual. Managed physician credentialing as well as all financial aspects such as medical billing, collections, audits, and payables and streamlined patient check-in procedures.

• Member of National Federation of Licensed Professional Nurses (NFLPN)

• President's List Honors - Each Semester
• 4.0 GPA
• Business and Management Community Club Member
• Young Professionals Dallas Member, 2013

• Women's Association of Leadership - Since 2016
• Nestar Achievement Award for Representing Excellence in Nestle Leadership Qualities - July 2015