Joanna Schottler
St. Petersburg,FL
Summary
Results-oriented Buyer with 21 years of experience in achieving outstanding sales results and building strong partner relationships. Successfully led an $80M global business strategy, consistently exceeding sales targets while managing multiple high-priority projects. Strong communication skills combined with a commitment to team development foster an efficient and motivated work environment. Seeking to leverage expertise in strategic sourcing and negotiation to drive continued business success.
Overview
21
21
years of professional experience
Work History
Buyer II - Health and Wellness, Enthusiast
HSN
Saint Petersburg, USA
12.2011 - Current
- Manages an $80M Enthusiast and Health and Wellness department
- Categories include fitness equipment, nutritional foods, wellness personal care, massage, and pain relief
- Along with overseeing the NFL, coins, and toys categories
- Delivers on financial objectives with 5% sales and margin growth seen in multiple categories
- Responsible for building seasonally appropriate merchandise assortments and identifying and developing key promotional business drivers for designated categories
- Curates unique products and assortments along with developing storytelling strategies
- Builds strategic, long term and financially responsible plans for omni-channel buying
- Discovers new vendors and leverage existing vendors to deliver on product assortments
- Adapts to a fast-paced environment where business priorities are driven based on real time results
- Develops high-performing team members
- Creates a coaching and feedback rich environment by supporting the team's development
Associate Buyer - Handbags and Accessories
HSN
St. Petersburg, USA
06.2007 - 12.2011
- Responsible for Handbag and Accessories department at HSN with annual sales exceeding $15 million
- Successfully grew the largest handbag vendor at HSN by 15%
- Facilitated assortments by negotiating buying terms with vendors including price, quantity, and markdown money
- Developed financial plans for partners(s) which consist of profitability targets, markup, and receipt flow
Assistant Buyer - Apparel
HSN
St. Petersburg, USA
05.2005 - 06.2007
Merchandise Assistant - Apparel
HSN
St. Petersburg, USA
05.2004 - 05.2005
Education
Retail Merchandising -
The Florida State University
Tallahassee, FL04.2004
Skills
- Performance-Focused Sales Strategy
- Proficient Negotiation Strategies
- Effective Product Curator
- Organizational Strategy
- Efficient Task Management
- Creative Resource Management
- Consistently Trustworthy
- Leadership and Communication Expertise
References
References Available Upon Request
References
References available upon request.
Timeline
Buyer II - Health and Wellness, Enthusiast
HSN
12.2011 - Current
Associate Buyer - Handbags and Accessories
HSN
06.2007 - 12.2011
Assistant Buyer - Apparel
HSN
05.2005 - 06.2007
Merchandise Assistant - Apparel
HSN
05.2004 - 05.2005
Retail Merchandising -
The Florida State University
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