Joanna Smith
Riverview,FL
Summary
Experienced Business Manager skillful in monitoring and managing daily business operations with focus on continuous improvement. Transforms underperforming operations into successful enterprises using resourcefulness and high-level business acumen. Decisive and analytical with 9-year history of successful alcohol beverage performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
State Business Manager, Brown Forman, Off Premise
Breakthru Beverage of Florida
04.2023 - Current
- Strategic Leadership: Spearhead the strategic planning and execution of sales initiatives for key brands in partnership with Brown Forman, ensuring alignment with both supplier objectives and BBG’s market share and financial goals.
- Brand Management: Oversee the allocation process and develop S.M.A.R.T. compliant programming to maximize brand visibility and market impact. Negotiate and leverage sales incentives to drive team performance and achieve distributor goals.
- Market Analysis: Monitor and analyze critical business factors including market share growth, supplier objectives, and KPIs. Provide actionable recommendations to optimize market strategies and achieve supplier initiatives.
- Relationship Building: Cultivate and strengthen collaborative relationships with BBG stakeholders, market leaders, and Brown Forman personnel. Facilitate seamless activation of supplier brand goals and strategies through effective communication and alignment.
- Program Development: Design and implement value-driven programs and allocate resources to initiatives that drive growth and secure investment. Lead local market efforts on product launches.
- Strategic Planning: Lead Supplier Planning Initiatives including supplier meetings, programming communication, and business reviews. Direct the creation and implementation of marketing initiatives that align with supplier goals and enhance market positioning.
- Operational Management: Monitor purchasing, supplier shipment, and local delivery for assigned supplier portfolios. Ensure brand pricing and gross profit align with strategic objectives and channel-specific requirements.
- Analytical Tools: Collaborate with Analytics to develop and refine tools and processes. Establish baselines across the footprint to support data-driven decision-making.
- Team Leadership: Regularly engage with field management to update programming, brand priorities, and best practices. Support team efforts in meeting monthly goals and delivering effective sales and marketing programs.
Chain Dedicated Field Sales Manager Package Division
Breakthru Beverage of Florida
09.2022 - 03.2023
- Trained and developed sales representatives to enhance market share, optimize display space, and achieve case goals.
- Identified competitive activities in the market and proposed strategic solutions to the sales team.
- Managed the monthly budget effectively.
- Achieved sales volume and distribution objectives through targeted coaching and development of sales representatives.
H&R Division Sales Representative
Breakthru Beverage of Florida
07.2021 - 08.2022
- Consistently surpassed case and revenue targets.
- Increased revenue by a minimum of 30% during each goal cycle.
- Negotiated favorable sales agreements and deals.
Retail Wine Division Sales Representative and Team Lead
Breakthru Beverage of Florida
08.2017 - 06.2021
- Spearheaded the successful re-launch of Jack Daniel's Country Cocktails.
- Achieved a minimum annual increase of 20% in wine sales and revenue.
- Strategically planned and executed daily and weekly sales calls.
Wine and Spirit Consultant
ABC Fine Wine and Spirits
07.2016 - 08.2017
- Increased private label wine sales by 22%.
- Consistently achieved ambitious sales goals through strategic efforts and performance.
Education
Bachelor of Applied Science in Management and Organizational Leadership -
Saint Petersburg College
Saint Petersburg, Florida05.2025
Associates of the Arts - undefined
Saint Petersburg College
Saint Petersburg, Florida01.2017
Skills
- Adaptability and flexibility
- Creativity and originality
- Fundamental Leadership skills
- Analytical thinking and innovation
- Business Planning
- Decision making
- Strategic Planning
- Collaboration
- Efficiency and highly organized
Certification
- Certified WSET Level 2
Timeline
State Business Manager, Brown Forman, Off Premise
Breakthru Beverage of Florida
04.2023 - Current
Chain Dedicated Field Sales Manager Package Division
Breakthru Beverage of Florida
09.2022 - 03.2023
H&R Division Sales Representative
Breakthru Beverage of Florida
07.2021 - 08.2022
Retail Wine Division Sales Representative and Team Lead
Breakthru Beverage of Florida
08.2017 - 06.2021
Wine and Spirit Consultant
ABC Fine Wine and Spirits
07.2016 - 08.2017
Bachelor of Applied Science in Management and Organizational Leadership -
Saint Petersburg College
Associates of the Arts - undefined
Saint Petersburg College
- Certified WSET Level 2
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