Joanna Smith
San Diego,CA
Summary
Results-driven Marketing and Events Manager with 4 years of experience in crafting and executing impactful events and innovative marketing strategies. Passionate about delivering memorable experiences that drive engagement, increase brand visibility, and drive business success, all while building and nurturing long-lasting relationships with consumers.
Overview
5
5
years of professional experience
Work History
Marketing and Events Manager
Pacific Program Management
05.2022 - 09.2024
- Lead and executed national and regional marketing events, including company-wide events both in person and virtual, external trade shows and industry association events, ensuring alignment with business objectives and brand standards.
- Managed end-to-end event logistics, including venue selection, vendor negotiations/contracts, budgeting and on-site management to ensure smooth operations and a seamless guest experience both internal and external.
- Collaborated closely with cross functional teams including C-Suite, Sales/Marketing and Finance to develop integrated event logistics and strategies that drive awareness, engagement, and client acquisition.
- Cultivated and maintained strong relationships with industry associations, partners, and vendors to enhance brand visibility and secure valuable partnerships for future events.
- Oversaw preparation of all internal/external marketing copy including social media content, images, videos, emails, and other collateral.
Agent Services and Communications Coordinator
Keller Williams Greenville Central
01.2021 - 08.2021
- Directed on/offboarding and training for more than 40 real estate professionals.
- Maintained company's internal event and training calendar.
- Managed end-to-end event logistics including in person and virtual daily trainings.
- Streamlined internal communications, writing clear and concise weekly newsletters and reports for employees.
Operations Coordinator
Keller Williams Greenville Central
06.2020 - 01.2021
- Acted as first point of contact and set appointments for prospective clients and internal staff.
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity
- Assisted with event preparation including marketing, RSVPs and day of support.
Inventory Supervisor
Dress Up
06.2019 - 05.2020
- Monitored completeness, accuracy, and compliance during weekly inventory transactions.
- Managed and controlled inbound inventory, outbound shipments, and book adjustment transactions.
- Conducted inventory audits with 100% accuracy following company procedures.
Education
Bachelor of Arts - History
Clemson University
Clemson, South Carolina2019
Skills
- End-to-End Event Management
- Cross-Functional Team Communication
- Strong Copy Writing/Editing Ability
- Detail-Oriented and Self-Motivated
- Courteous with Strong Service Mindset
- Proficiency in Microsoft Office, Adobe Creative Suite
Timeline
Marketing and Events Manager
Pacific Program Management
05.2022 - 09.2024
Agent Services and Communications Coordinator
Keller Williams Greenville Central
01.2021 - 08.2021
Operations Coordinator
Keller Williams Greenville Central
06.2020 - 01.2021
Inventory Supervisor
Dress Up
06.2019 - 05.2020
Bachelor of Arts - History
Clemson University
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