Joanna Venezia
Beverly,MA
Overview
12
12
years of professional experience
1
1
Certification
Work History
Media Operations Manager
OnCampus Advertising
02.2023 - Current
- Craft industry specific comprehensive client proposals using our portfolio of media tactics: digital and traditional out-of-home, programmatic, email blasts, display ads, student newspapers, student social influencers and on-campus events
- Develop media buying strategies, negotiate ad space, and participate in media planning to reach target audiences effectively
- Negotiate favorable advertising contracts with vendors to secure optimal placements at competitive prices
- Use available platforms to launch digital campaigns, analyze data and conversion rates across channels
- Establish clear KPIs for each campaign, monitoring progress closely to ensure alignment with overall goals
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency
- Lead co-op internship program and improve intern productivity by developing comprehensive training programs and resources
- Streamline operational processes and workflow to increase the efficiency of team performance and resource allocation
- Maintain accurate records of invoicing and payment activities in compliance with company and legal requirements.
Account Manager
NPAccel
05.2022 - 02.2023
- Managed book of business generating $600,000+ in annual recurring revenue
- Interfaced with clients, strategic leads, and supporting account team to deliver for clients across a wide array of industries
- Acquired in-depth knowledge of each clients' business including key issues, competitive situations and industry trends
- Improved client website visibility through development and implementation of SEO strategies
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Effectively presented the agency's POV, recommendations, and deliverables to client audiences
- Demonstrated good judgment, ability to foresee potential issues, and a proactive approach to problem-solving
- Served as a thought leader and client advocate for new technologies, platforms, and programs
- Created roadmaps, planned strategic initiatives & lead optimization efforts to hit client goals and targets
- Defined KPIs and delivered on client objectives and targets for volume and ROI.
Account Manager
NEWS CENTER Maine (TEGNA)
09.2016 - 04.2022
- Influenced and drove sales by aligning the company's multimedia solutions with customers' marketing objectives
- Built customer confidence by actively listening to needs and concerns and providing appropriate solutions
- Improved productivity by overseeing and supporting the account executive team
- Conducted research to determine top prospective clients and continually cultivate sales pipeline
- Developed visually compelling presentations to highlight broadcast television and digital marketing products
- Created project plans with established timelines for integral phases, managed workflow and achieved RFP submissions and completion deadlines on or before schedule
- Owned broadcast television and digital campaigns from initial scope through execution and refinement
- Updated account plans based on changing markets, customer conditions and competitor activity
- Leveraged industry trends in customer verticals and marketplaces to shape value-added solutions and approaches or key audiences.
Editorial Research Consultant
TrueLine Publishing
05.2016 - 09.2016
Account Manager
Charleston Home & Design Magazine
09.2014 - 04.2016
Wine Sales Representative
East Coast Distributing
01.2012 - 09.2014
Education
Bachelor of Arts - Criminal Justice
University of South Carolina
Columbia, SC05.2010
Skills
- Advertising Campaigns
- Media Buying and Planning
- Relationship building and management
Certification
- Google Analytics Certified
- Google Ads Certified
- HubSpot Certified
Earlier Positions
- Editorial Research Consultant, 05/2016, 09/2016, TrueLine Publishing, Portland, ME
- Account Manager, 09/2014, 04/2016, Charleston Home & Design Magazine, Charleston, SC
- Wine Sales Representative, 01/2012, 09/2014, East Coast Distributing, Charleston, SC
Timeline
Media Operations Manager
OnCampus Advertising
02.2023 - Current
Account Manager
NPAccel
05.2022 - 02.2023
Account Manager
NEWS CENTER Maine (TEGNA)
09.2016 - 04.2022
Editorial Research Consultant
TrueLine Publishing
05.2016 - 09.2016
Account Manager
Charleston Home & Design Magazine
09.2014 - 04.2016
Wine Sales Representative
East Coast Distributing
01.2012 - 09.2014
Bachelor of Arts - Criminal Justice
University of South Carolina
- Google Analytics Certified
- Google Ads Certified
- HubSpot Certified