Joannah Espinoza
Corpus Christi
Summary
Dynamic marketing professional with a proven track record at Roscoe Property Management, excelling in social media management and strategic planning. Successfully launched targeted campaigns that significantly increased engagement and occupancy rates. Adept at data-driven decision making and fostering strong customer relationships, leveraging tools like Canva and Microsoft Excel to drive results.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing & Social Media Coordinator
Campus Life & Style
Corpus Christi
06.2024 - 06.2025
- Company Overview: Property Management
- Managed monthly social media content calendars, increasing student engagement and follower count.
- Tracked analytics to refine content and ad strategies, reporting directly to corporate teams.
- Created engaging photos, videos, and graphics to showcase amenities, events, and student life.
- Ran targeted ad campaigns to boost qualified leads and pre-leasing rates.
- Developed creative digital marketing ideas to reach potential student residents.
- Property Management
Customer Service & Sales Support
Grunwald Printing
Corpus Christi
11.2023 - 05.2024
- Managed client records and coordinated details for print orders.
- Responded to customer inquiries, maintaining strong relationships and account accuracy.
- Supported sales representatives in managing client accounts and processing orders.
Marketing & Social Media Coordinator
Roscoe Property Management
Corpus Christi
- Oversaw monthly content calendars to enhance online presence and engagement.
- Produced property-focused media to promote amenities and community events.
- Launched and optimized targeted advertising campaigns to drive leads and occupancy.
- Partnered with leasing teams to ensure marketing aligned with property goals.
- Researched competitor strategies to identify new marketing opportunities.
Education
Bachelor of Business Administration - Marketing, Human Resource Development
Texas A&M University-Corpus Christi - College of Business
Corpus Christi, TX08.2025
Skills
- Social Media Management
- Canva
- MVO Marketing Platform
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Access
- Customer Service
- Inbound Sales
- Sales Enablement
- Frictionless Sales
- Strategic Planning
- Multitasking
- Fast-Paced Learning
- Data-Driven Decision Making
Certification
- Frictionless Sales Certification
- Inbound Sales Certification
- Sales Enablement Certification
Skills
Social Media Management, Canva, MVO Marketing Platform, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Access, Customer Service, Inbound Sales, Sales Enablement, Frictionless Sales (certified), Strategic Planning, Multitasking, Fast-Paced Learning, Data-Driven Decision Making
Timeline
Marketing & Social Media Coordinator
Campus Life & Style
06.2024 - 06.2025
Customer Service & Sales Support
Grunwald Printing
11.2023 - 05.2024
Marketing & Social Media Coordinator
Roscoe Property Management
Bachelor of Business Administration - Marketing, Human Resource Development
Texas A&M University-Corpus Christi - College of Business
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