JoAnne Cornwell
CEO, Sisterlocks
San Diego,CA
Summary
Dynamic leader with a proven track record at Sisterlocks, Inc., driving strategic growth and enhancing brand reputation. Expert in transformative leadership and effective decision-making, I successfully launched innovative services and expanded into new markets, fostering strong partnerships and achieving significant company growth. Committed to excellence in strategic business planning and customer focus.
Overview
32
32
years of professional experience
Work History
CEO
Sisterlocks, Inc
06.1993 - Current
- Led strategic growth initiatives to expand brand recognition.
- Oversaw financial management, ensuring budget adherence and resource allocation aligned with business objectives.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Established new revenue streams by identifying market opportunities and launching innovative services.
- Fostered strong relationships with industry partners to expand business opportunities.
- Spearheaded global expansion efforts, entering new markets.
- Analyzed industry trends and tracked competitor activities to inform decision making.
University Professor - Retired
San Diego State University - French and Africana Studies
09.1993 - 2012
- Developed curriculum for French and Africana Studies programs, enhancing interdisciplinary learning.
- Mentored graduate students, guiding research projects and professional development initiatives.
- Conducted research in Francophone studies, contributing to scholarly publications and conferences.
- Published numerous articles in peer-reviewed journals, enhancing the prestige of the department and university.
- Developed new course offerings based on emerging trends in academia or industry demands.
- Developed innovative teaching methods to adapt to diverse learning styles, resulting in improved student engagement and participation.
- Created materials and exercises to illustrate application of course concepts.
- Created excitement and enthusiasm in classroom by delivering engaging subject matter.
- Developed semester outlines and instructional plans for each class session to comply with stated course objectives.
Education
Ph.D. - French; Africana Studies
University of California, Irvine
Irvine, CASkills
- Effective decision making
- Customer focus
- Strategic visioning
- Staff management
- Strategic business planning
- Transformative leadership
Accomplishments
- Invented a hair care system for natural, afro-textured hair that is widely recognized within the US as revolutionary and supportive of healthy, growing hair. This system creates small, style-able locks without the use of any chemicals or products of any kind. At its foundation, Sisterlocks rests upon a system of hair analysis that works with the hair's natural tendencies.
- Developed a private certification program for Sisterlocks in the United States that has set new professional standards within the natural hair care industry.
- Established an international presence for Sisterlocks by offering training opportunities in Canada, France, Netherlands, Jamaica, Barbados and the UK.
Languages
French
Professional Working
Timeline
University Professor - Retired
San Diego State University - French and Africana Studies
09.1993 - 2012
CEO
Sisterlocks, Inc
06.1993 - Current
Ph.D. - French; Africana Studies
University of California, Irvine