Joanne Halev

Managed all projects across categories for which Ann Gottlieb was driving force decision-maker. Brands included Unilever's Axe, Dove, Rexona, Lux, Lifebuoy; several Coty brands e.g. Marc Jacobs, Calvin Klein

Liaised daily with regional Firmenich leadership across the globe - notably in Latin America, Asia, Europe, and North America

Built deep trust and effective communication with Ann Gottlieb and her team, prioritizing efforts of global team to focus resources to win major Unilever and Coty projects

Maintained excellent records and issued reports on all Ann Gottlieb Associates activity with Firmenich to senior management (e.g. CEO, SVP Fragrance Division, etc.)

Enhanced reputation of Firmenich through consistent, high level account management over 15 years of employment

• Successfully oversaw all IFF efforts to rebuild relationship with Avon Products in order to return IFF to their core list of fragrance suppliers, a goal achieved in 2003

• Developed and executed master plan to showcase IFF's global capabilities to Avon Products in all key markets

• Identified key opportunities to put IFF's perfumers and fragrance development teams in the most positive light for Avon Products' decision makers

Oversaw development and sales of corporate beauty and fragrance advertising packages for Fairchild's Publications: Women's Wear Daily, W Magazine, and Jane Magazine to beauty/fragrance industry

Enhanced client understanding of each publication and its unique value to reach important national customer base in US

• Created/promoted corporate advertising sales packages in the beauty/fragrance category for seventeen publications of Conde Nast Publications to U.S. divisions of major beauty and fragrance companies
• Developed and presented winning strategies to showcase the unique qualities and audience engagement of each publication, both separately and in tandem with other CN magazines
• Strategized winning packages for increasing corporate sales to important advertisers like L'Oreal, Estee Lauder Companies, Avon, Revlon, Lancome, Coty, etc.

Communicated value and prestige of W Magazine, the premier fashion/lifestyle magazine of Fairchild Publications, to build ad sales revenues from all US beauty/fragrance companies

Modernized image of W Magazine to beauty/fragrance companies and developed packages with WWD (Women's Wear Daily) for enhanced sales

Built advertising revenue from beauty and fashion companies for The New Yorker as it entered new era with Tina Brown as Editor

Conceived and presented programs to elevate its image to a new generation of advertisers re: relevance to their brands and sales

Launched New York Woman Magazine, a publication of American Express Publishing, introducing its value to all beauty/fragrance advertisers in US market