Joanne Hunt
Uniontown,PA
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
23
23
years of professional experience
Work History
Executive Director Online Marketing
University of Cincinnati
07.2024 - Current
- Work closely with organizational leadership and board of directors to guide operational strategy.
- Responsible for financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Manage a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Align department vision, goals, and objectives with company strategy to achieve consistently high results.
- Drive strategic improvements to enhance operational and organizational efficiencies.
Senior Director of Marketing
WVU Online
11.2022 - 06.2024
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Implement marketing campaigns using digital strategies, print advertising, and word-of-mouth tactics.
- Analyze market trends and competitive landscape to understand opportunities and potential value.
Executive Director, Global Online Marketing
Pennsylvania Western University
08.2022 - 11.2022
- Created promotional materials for Global Online while providing insightful information regarding student personas, social media strategy, website content, and print collateral to educate internal and external audiences.
- Participated in successful business development initiatives (tuition, partnerships) aligned with the company's strategy and core competencies, relative to building a new brand.
- Worked closely with organizational leadership to strategically affect operational direction, relative to Global Online strategy.
- Reported and analyzed campaign data and strategies.
Marketing and Communications Director
WVU Online
06.2020 - 08.2022
- Created and executed marketing and communication activities to support regional and global business objectives, including branding, advertising, social media, print collateral, and e-communications.
- Oversight of marketing copy, images, videos, emails, and other collateral.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Built and strengthened strategic relationships with vendors, advertising agencies, and key internal partners.
- Worked within budget.
Assistant Director of Student Media
The Daily Athenaeum, WVU
01.2019 - 05.2020
- Launched Prospect and Price Creative, a student-run creative services agency.
- Identified common themes from clients to assist in developing new services and future revenue streams. Developed a strategic plan with the director of student media.
- Led student staff in developing new revenue streams needed to sustain media growth with an annual goal of $210K.
- Worked with external vendors/clients to secure internships and sponsorships, exceeding $250K.
- Interviewed, hired, managed, trained, and evaluated staff performance. Adhered to department budget constraints and requirements.
Sales and Marketing Advisor
The Daily Athenaeum, WVU
07.2013 - 01.2019
- Met annual sales goals through marketing campaigns using analytics, demographics, and the development of special sections.
- Excelled in high volume activity working environments. Documented campaign execution and lead/opportunity management activities using CRM.
- Demonstrated initiative by persistently prospecting, networking and promoting student media.
- Built and cultivated long-term quality relationships with over 200 clients by addressing needs and providing superior customer service.
- Liaised between internal and external stakeholders, clients and various external vendors to develop and implement client solutions.
Director of Sales and Marketing
United States Collegiate Athletic Association, USCAA
01.2013 - 01.2015
- Responsible for sponsorship packages and revenue goals. Surpassed prior annual revenue by 25%.
- Developed localized partnerships with key stakeholders and newsworthy organizations vital to future tournament success.
Business Development Director
Herald-Standard
12.2001 - 07.2013
- Capitalized on new revenue streams, expansion efforts, and continued development opportunities in both New Media and Classified ad sales.
- Effectively managed budgets of $700,000 and $2.5M respectively. Consistently exceeded quotas through new accounts.
- Organized successful focus groups instrumental in market strategy.
- Enhanced marketing exposure through successful content management and networking.
- Planned marketing initiatives and leveraged referral networks to promote business development. Buy Local Network Implementation.
Education
Master of Education - Technology Enhanced Learning/Instructional Design
Seton Hill University
Greensburg, PA05.2003
Bachelor of Science - Corporate Communications
Saint Francis University
Loretto, PA05.1993
Skills
- Campaign management
- Database Management
- Staff Management
- SEO and analytics
- Project Management
- Digital marketing
- Sales expertise
- Innovation
Timeline
Executive Director Online Marketing
University of Cincinnati
07.2024 - Current
Senior Director of Marketing
WVU Online
11.2022 - 06.2024
Executive Director, Global Online Marketing
Pennsylvania Western University
08.2022 - 11.2022
Marketing and Communications Director
WVU Online
06.2020 - 08.2022
Assistant Director of Student Media
The Daily Athenaeum, WVU
01.2019 - 05.2020
Sales and Marketing Advisor
The Daily Athenaeum, WVU
07.2013 - 01.2019
Director of Sales and Marketing
United States Collegiate Athletic Association, USCAA
01.2013 - 01.2015
Business Development Director
Herald-Standard
12.2001 - 07.2013
Master of Education - Technology Enhanced Learning/Instructional Design
Seton Hill University
Bachelor of Science - Corporate Communications
Saint Francis University
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