Joanne Iadarola
Danbury,CT
Summary
Senior Sales Executive committed to continuous growth in sales revenue, and leveraging extensive experience in business development, Solution and Product Sales strategy, and stakeholder engagement to successfully acquire and retain accounts across B2B and B2C verticals. Dedicated leader utilizing analytical insights to provide sound advice to clients and support business growth, cultivating mutually beneficial long-term partnerships with a high level of trust.
Excellent reputation as a loyal, energetic individual with integrity, offering fifteen years of experience delivering quality results and exceeding sales goals. Successful at leveraging sales technologies, software, and CRM data to identify, analyze and act upon leads, opportunities, and sales funnels.
Overview
18
18
years of professional experience
Work History
Senior Sales Account Executive
North American Media
Danbury, CT
04.2009 - Current
- Main contact for over 50+ accounts, facilitating premium customer service, enhancing customer experience, and driving revenue and profitability
- Responsible for account budgets of over $1 Million plus
- Execute outbound calling and email strategy to cold and warm leads and manage incoming clients leads via SEM, Direct Mail, and tele sales channels from CRM.
- Identify and oversee media buying based on clients' needs and budget using online and offline channels to include direct mail, alternative media, tele marketing, print media, and online advertising
- Proactively monitor corporate accounts and determine avenues for account growth including up-sell and cross-sell opportunities
- Maintain sales reports to coordinate follow up, and eventual closure of sale
- Plans, and organizes all kickoff calls, and presentations for the New Business Development team
- Orchestrated and implemented 2 million name databases for IT Conference company resulting in savings of over $100K per year
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Secured contracts with Fortune 500 companies, resulting in significant revenue gains
- Experienced in B2B and B2C, specializing in HR, Manufacturing, Financial, Senior Market, Subscription Marketing and Direct to Consumer offers
- Conduct thorough needs assessments and present customized solutions to address client challenges
- Collaborate closely with marketing, product, and customer success teams to ensure seamless client onboarding and ongoing satisfaction
- Regularly analyze sales data and market trends to identify opportunities for growth and optimization.
- Researched industry trends, competitive offerings and market conditions to inform strategic decisions related to sales objectives.
Sales and Office Manager
Media Advisors Group
Brewster, NY
06.2006 - 04.2009
- Involved in New Business Development and overall operations of company, while maintaining $300K in Sales Revenue
- Attended industry conferences and client visits to strength current business and build new relationships
- Responsible for optimizing business workflow, coordination with IT and office equipment, designing and implementing procedures/office administration, reviewing, and approving supplies orders, and allocating available resources to enable successful task performance
Education
Bachelor of Science - Business Administration And Management
Mercy College
Skills
- Account Management
- New Business Development
- Team Leadership
- Customer Acquisition
- New Market Penetration
- Vendor Management
- Client Relationship Management
- Solution Selling
- Teamwork and Collaboration
- Analytical and Critical Thinking
Timeline
Senior Sales Account Executive
North American Media
04.2009 - Current
Sales and Office Manager
Media Advisors Group
06.2006 - 04.2009
Bachelor of Science - Business Administration And Management
Mercy College
Memberships And Community Involvement
- Direct Marketing Club of NY
- Hudson Valley Direct Marketing Association
- Big Brother – Big Sister Program – 13 years
Memberships And Community Involvement
- Direct Marketing Club of NY
- Hudson Valley Direct Marketing Association
- Big Brother – Big Sister Program – 13 years