Joanne Lopez
Buffalo,NY
Summary
Bilingual Public Relations professional with expertise in international luxury hospitality and food & beverage. Seeking a challenging role in communications and marketing to further my professional development while contributing to corporate success.
Overview
11
11
years of professional experience
Work History
Marketing Communication Consultant
Freelance
Buffalo, United States
02.2022 - Current
- Manage local PR/social media for small businesses and restaurants
- Create and implement PR/social media calendars and strategies
- Develop and run targeted social media ads
- Collaborate with local photographers and videographers for content creation
- Engage with social media influencers for partnerships
- Coordinate media relations and brand events
Marketing and Communications Manager
The Ritz Carlton Denver
Denver, Colorado
06.2021 - 11.2021
- Developed and executed hotel marketing and PR strategies for F&B, Spa, Events, and Rooms division.
- Built strong relationships with key influencers and partners, amplifying reach of marketing efforts.
- Managed media relations, including press releases, media invites, and GM interviews
- Set budgets and tracked expenses
- Oversaw product launches and corporate project implementations
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
- Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
- Collaborated with agencies on digital marketing, advertising, and website development
- Conducted audits of marketing collateral and external content
- Led community engagement initiatives and event branding
- Presented to ownership meetings and managed a marketing team
Public Relations and Marketing Manager
The Westin Santa Fe, Mexico City
Location
03.2017 - 05.2020
- Designed and executed media strategies across all platforms
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Developed alliances with media, brands, NGOs, and influencers
- Created the annual PR and marketing plan
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Managed crisis communications effectively
- Prepared monthly performance reports
- Fostered partnerships with brands like LV, LVMH, and Tiffany & Co
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Public Relations Manager
The St. Regis Mexico City
Mexico City
08.2013 - 05.2016
- Develop and implement PR initiatives to position The St
- Regis Mexico City as the leading luxury experience provider in Mexico
- Plan and execute events and product launches
- Create and manage a promotional calendar and associated activities
- Manage partnerships and sponsorships to maximize brand exposure
- Produce engaging collateral to support marketing efforts
- Train and direct the communications team to ensure effective messaging
- Design compelling stories and messaging to drive consumer bookings
- Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
- Proactively managed editorial calendars to ensure timely placement of relevant stories.
- Monitored industry news and trends to stay current on emerging topics and inform content creation strategies.
Education
Bachelor of Arts - International Relations
Canisius College
Buffalo, NYSkills
- Brand marketing
- Digital Strategy
- Media Relations
- Crisis Management
- Problem-solving abilities
- Relationship Building
- Social Media Management
- Event Planning
- Team Leadership
- Networking
Languages
Spanish
Native or Bilingual
Timeline
Marketing Communication Consultant
Freelance
02.2022 - Current
Marketing and Communications Manager
The Ritz Carlton Denver
06.2021 - 11.2021
Public Relations and Marketing Manager
The Westin Santa Fe, Mexico City
03.2017 - 05.2020
Public Relations Manager
The St. Regis Mexico City
08.2013 - 05.2016
Bachelor of Arts - International Relations
Canisius College