Joanne Lopez
Buffalo,NY
Summary
Bilingual Public Relations professional with expertise in international luxury hospitality and food & beverage. Seeking a challenging role in communications and marketing to further my professional development while contributing to corporate success.
Overview
11
11
years of professional experience
Work History
Marketing Communication Consultant
Freelance
02.2022 - Current
- Manage local PR/social media for small businesses and restaurants
- Create and implement PR/social media calendars and strategies
- Develop and run targeted social media ads
- Collaborate with local photographers and videographers for content creation
- Engage with social media influencers for partnerships
- Coordinate media relations and brand events
Marketing and Communications Manager
The Ritz Carlton Denver
06.2021 - 11.2021
- Developed and executed hotel marketing and PR strategies for F&B, Spa, Events, and Rooms division.
- Built strong relationships with key influencers and partners, amplifying reach of marketing efforts.
- Managed media relations, including press releases, media invites, and GM interviews
- Set budgets and tracked expenses
- Oversaw product launches and corporate project implementations
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
- Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
- Collaborated with agencies on digital marketing, advertising, and website development
- Conducted audits of marketing collateral and external content
- Led community engagement initiatives and event branding
- Presented to ownership meetings and managed a marketing team
Public Relations and Marketing Manager
The Westin Santa Fe, Mexico City
03.2017 - 05.2020
- Designed and executed media strategies across all platforms
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Developed alliances with media, brands, NGOs, and influencers
- Created the annual PR and marketing plan
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Managed crisis communications effectively
- Prepared monthly performance reports
- Fostered partnerships with brands like LV, LVMH, and Tiffany & Co
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Public Relations Manager
The St. Regis Mexico City
08.2013 - 05.2016
- Develop and implement PR initiatives to position The St
- Regis Mexico City as the leading luxury experience provider in Mexico
- Plan and execute events and product launches
- Create and manage a promotional calendar and associated activities
- Manage partnerships and sponsorships to maximize brand exposure
- Produce engaging collateral to support marketing efforts
- Train and direct the communications team to ensure effective messaging
- Design compelling stories and messaging to drive consumer bookings
- Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
- Proactively managed editorial calendars to ensure timely placement of relevant stories.
- Monitored industry news and trends to stay current on emerging topics and inform content creation strategies.
Education
Bachelor of Arts - International Relations
Canisius College
Buffalo, NYSkills
- Brand marketing
- Digital Strategy
- Media Relations
- Crisis Management
- Problem-solving abilities
- Relationship Building
- Social Media Management
- Event Planning
- Team Leadership
- Networking
Languages
Spanish
Native or Bilingual
Timeline
Marketing Communication Consultant
Freelance
02.2022 - Current
Marketing and Communications Manager
The Ritz Carlton Denver
06.2021 - 11.2021
Public Relations and Marketing Manager
The Westin Santa Fe, Mexico City
03.2017 - 05.2020
Public Relations Manager
The St. Regis Mexico City
08.2013 - 05.2016
Bachelor of Arts - International Relations
Canisius College