Joanne Morawa
Austin,TX
Summary
A people-oriented leader with 8+ years of marketing experience who believes that all great results begin with a solid team foundation. Content-obsessed marketing mastermind with a deep understanding of strategy, implementation, and meaningful insights.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Demand Generation Manager
Extu
07.2021 - Current
- Leading a team responsible for developing and executing strategic initiatives to generate demand, increase brand awareness, and drive qualified leads.
- Oversee creation and management of integrated marketing campaigns across multiple channels, including email, social media, paid advertising, content marketing, events, and webinars.
- Collaborate with revenue and product teams to develop compelling and targeted content that resonates with the target audience at different stages of the buyer's journey.
- Rebranded the company after an acquisition and helped launch the current website, enhancing brand awareness while prioritizing SEO efforts.
- Conduct market research and analysis to identify key industry trends, competitor activities, and target audience insights to inform demand generation strategies.
- Streamlining marketing automation processes via ChatGPT and Generative AI, resulting in improved efficiency, effectiveness, and turnaround time.
Content Supervisor
Extu
09.2022 - 08.2023
- Managed a team responsible for developing and executing thought leadership articles and lead gen assets for a channel marketing newsletter.
- Piloted global content strategy, creative quality, translation process, content operations, QA, and budget (up to $400k/year), while streamlining workflows, holding content workshops, and developing a diverse team.
- Spearheaded Generative AI pilot and workflow implementation process for company at large.
- Delivered award-winning content, such as articles, eBooks, and infographics for channel partners and clients such as Google, Dell, and Lenovo.
- Oversaw a global team of Content Strategists, a Survey Specialist, a Translation Manager, marketing admins, and freelance writers.
- Streamlined content production process, resulting in increased efficiency and output.
- Mentored junior team members, fostering professional growth and development.
Content Strategist
Extu
07.2021 - 09.2022
- Oversaw freelance writers, designers, and internal creative department to create 50+ pieces of custom content a month.
- Enhanced content strategy by conducting thorough competitive research and aligning content with target demographics.
- Created processes and documentation for future hires, globally.
- Collaborated with clients such as Lenovo, HP, Dell, and Google to conceptualize content roadmaps and lead generation collateral.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
Product Specialist
NBG Home
02.2018 - 07.2021
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Developed innovative product strategies for increased sales and customer satisfaction.
- Collaborated with cross-functional teams to streamline product development processes.
- Managed product development and marketing initiatives from inception to final launch, online and in-store; full lifecycle.
- Managed client relationships through buyer communications, line reviews, presentations, pricing, and content strategy while meeting strict deadlines.
- Designed formal internal eCommerce process; including photography standards, positioning, copy, branding, and data analysis.
Web Content Specialist
ShaneCo
02.2015 - 02.2018
- Enhanced website usability by optimizing for SEO and user experience.
- Developed and managed website content, ensuring innovative brand voice.
- Member of company rebranding and digital transformation project; contributing to building a brand-new website from top down.
- Collaborated with the marketing team to develop engaging social media campaigns that drove website traffic.
- Streamlined content development process by creating editorial calendars and setting clear guidelines for writers.
Education
Bachelor of Science - Apparel And Textile Marketing
Colorado State University
Fort Collins, CO05.2011
Skills
- Conversion Optimization
- Brand Awareness
- Campaign Management
- Community Building
- Website Design
- Team Development
- Strategic Marketing
- Market Trends Analysis
- Data Analytics
- Content Creation
- Generative AI technology
Certification
- Accelerated Leadership Program
- Google Ads Search Certification
- Google Ads Display Certification
Timeline
Content Supervisor
Extu
09.2022 - 08.2023
Demand Generation Manager
Extu
07.2021 - Current
Content Strategist
Extu
07.2021 - 09.2022
Product Specialist
NBG Home
02.2018 - 07.2021
Web Content Specialist
ShaneCo
02.2015 - 02.2018
Bachelor of Science - Apparel And Textile Marketing
Colorado State University
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