Joanne O’Leary

Insightful consultant, branding and innovation strategist, market research leader. Diverse experience bringing insights to life for CPG/Healthcare cross-functional teams. Leverages depth of experience and today’s best tools to quickly discover business-building insight.

ROCHE LABS, INC.  (Nutley, NJ) Market Intelligence Analyst     2000 to 2001 

Managed $4MM research budget in support of a pharmaceutical marketing teams working in Transplant and Cardiovascular therapeutic areas. 

Moderated physician interviews, synthesized and delivered recommendations to marketing teams.  Build consumption forecast models. Compiled and delivered weekly sales tracking reports to senior marketers. 

THE PRETESTING COMPANY, INC.  (Tenafly, NJ) Project Director     1997 to 2000 

Developed expertise in best applications and pitfalls of consumer copy-testing, eye-tracking and packaging research as a research consultant to Healthcare and CPG clients.  Gained deep experience with behavioral focus and implicit measures.  

THE TAYLOR GROUP, INC.  (Greenwich, CT) 

Research Manager  1995 to 1997 

Research Associate  1994 to 1995 

In-depth Interviewer  1993 to 1994 

Advanced from research novice to manager on company’s flagship account by gaining the trust and respect of colleagues and clients at all levels.

• Lead training on Iterative Experimentation models (2024)
• Top Performer Award (2022 & 2023)
• Top Innovator Award (2021 & 2022)
• Drove department shift from informational reporting to synthesis and storytelling (2018)
• Completed 4-month rotation in Brand Management (2017)
• Business Partner of the Year (2016)
• Presided over Bayer Toastmaster chapter 2015-2016
• Transformed approach to brand health tracking (2015)
• Shaped the division’s first shopper marketing pilot (2012)
• Developed and launched first online listening program (2011)