Joanne Rogers

• Lead $600MM+ NR portfolio across breakfast

• Relationships:Collab with Sales and Shopper to maximize efficiency and ROAS across Quaker and PFNA for WMT.

• Facilitate JBP/Innovation breakfast summits for Walmart and Target across BU x functional teams

• Collab and drive execution by creating BIC communication and touchpoints between sales and BU both in and out.

• Lead/create process to execute BU initiatives through growth summits, line reviews and collab sessions with breakfast buyers at WMT/TGT.

•Lead commercialization to create new breakfast DRP's to drive incremental perimeter merch

placement.

•Collab with marketing, insights, sales and WMT to lead FTM LTO commercialization and exclusive programming '24+

•Execution: Facilitate tentpole events and collab with CIC, DP and sales.

•Continue to manage and evolve PFNA/Quaker synergies with Frito Walmart team

• Led RTE PPA project '19-'21 led by Walmart
• Create, facilitate and communicate BU initiatives i.e. Pricing actions, policies, processes
• Act as sales strategy mentor and leader to facilitate onboarding, recruiting and team morale.
• Direct report experience (Sales Associate/Logistics Manager-new role). DRT and budget ownership.

• Led $100MM+ Foodservice specific strategy, execution and commercialization for all Quaker categories
• Led/Launched customer specific breakthrough innovation i.e. Taco Bell, BWW, McDonald's, Waffle Program, IQO dispenser > $10MM+ NR annually.
• Grew business + 3% YOY in Hots/Bars
• Led culinary strategy, brand guardrails and process with Frito Lay
• Led AOP planning, building and execution across 5 key channel segments (Workplace, K-12, Restaurants, Rec & Retail, National Accounts)
• Led SLAM team and commercialized and launched the first Quaker packs on Amazon.com! Over 19 in one year!
• Created thresholds and "rules of the road" for ecomm to manage cross channel compliance and pricing architecture with finance and strategy.

• Managed $500MM+ portfolio for Quaker
• Led JBP planning, strategy and execution for all brands of Quaker
• Led innovation and core merchandising commercialization and launches
• Managed AOP process and deliverables
• Acted as liaison between brand and sales
• Led and created BU communications to the field
• Implemented policies, pricing actions across Quaker

• Led strategy, commercialization and execution across both Chilled and Ambient portfolios in Foodservice
• Launched Trop50 brand and exclusive FTM single serve Pom Blueberry with Dunkin' Donuts
• Led transition of single serve PET bottle in C-store and Foodservice
• Led packaging enhancements and innovation changes for Sam's Club through commercialization stage gate
• Led morale building activities across sales strategy team (Chief Positivity Officer)
• Led merchandising solutions, inventory, budget, equipment creation, allocations with IMS

• Managed, executed and reconciled $9MM A&M budget for Grocery and Small Format across full Tropicana portfolio
• Owned full process start to finish on strategy, creating and executing all customer specific marketing tactics across Grocery.
• Wrote customer briefs, approved marketing content and owned legal approvals with brand
• Full SAP management of all PO's

• Led and managed reporting sales strategy needs for management
• Led merchandising solutions and budget with field and IMS relationship
• Led commercialization, innovation and execution for Twister brand in C-store

• Led, created and implemented trade settlement/deduction reconciliation training materials and taught classes for over 150+ finance analysts across all brands of Quaker, Tropicana and Gatorade for Customer Financial Services.
• Acted as SME for SAP project; launched the first SAP QTG 1 for PepsiCo
• Led and created Trade Settlement policy and procedures (thresholds, SOX compliance, etc)
• Created/starred in online training video for P&P for annual employee certification
• Managed a team of (5) direct reports and (2) temps during this role.

• Responsible for cash application, deduction and trade settlement across multiple customers and classes of trade across Quaker, Tropicana and Gatorade
• Started with Quaker Oats Company (1) year before PepsiCo merger.