Overview
Work History
Education
Languages
Timeline
Generic

Joanni Rivera

Bronx,NY

Overview

16
16
years of professional experience

Work History

Retail Business Development

Baldor Speciality Foods
02.2023 - Current
  • Identifying new accounts and servicing existing accounts by traveling throughout different territories
  • Rebuilding relationships with current customers by understanding their needs and re-establishing business
  • Developing and maintaining pricing structures that makes sense for the business
  • Maintaining sales budgets on a daily, weekly, quarterly and yearly basis
  • Monitoring competition and gathering field information.

Sales Executive

National Food Distributors
10.2021 - 01.2023
  • Traveled through different territories targeting new clients and visiting current clients
  • Developed and implemented an effective sales strategy to drive sales, maintained customer loyalty and exceeded goals
  • Researched competitors' products and pricing as well as market conditions
  • Maintained an accurate record of all leads, customer accounts, and sales
  • Strategically negotiated with potential and existing clients to close sales.

Brand Relations Consultant

Nuestro Secreto
05.2021 - Current
  • Identifying opportunities for company growth by providing expert advise on US brands and categories
  • Working with CEO and help establish new relationships with brands to enter their international market
  • Assist as company liaison in maintaining communication among brands and support resolving issues as needed
  • Perform competitive brands analysis to help expand brand categories best suited for the market
  • Help US brands gained recognition in the internationally and grow in sales.

Education & Brand Relationships Manager

The Makeup Show
01.2018 - 10.2021
  • Managed, planned & executed day-to-day operational tasks and help support show production
  • Oversaw ambassador program in each cities by planning street team activities and building new contact relationships
  • Built and coordinated all education opportunities for all sponsors, exhibitors and artists in all cities
  • Advertised and work closely with influencers and production media to promote and push show productivity
  • Recruited, organized, and scheduled volunteers to support during event to meet the needs to ensure a successful show.

Beauty Studio Coordinator

Sephora
09.2008 - 12.2018
  • Monitored all Beauty Studio activities ensuring world-class client experience.
  • Communicated and drive Beauty Studio sales and metrics using analytics IQ reports
  • Partnered with Senior Artist and Education Lead to assess and develop color cast
  • Coached and give feedback to cast and brands in the moment specific to Beauty Studio focuses and client experience.

Global Fragrance Marketing, Celebrity & Lifestyle

Coty Inc.
01.2015 - 12.2015

• Supported multiple fragrance brands with marketing and administrative activities.

• Created new codes for new products and managed and maintain product catalogues.

• Participated in new product development process for new fragrance launches.

• Worked closely with creative agencies, vendors, licensors, internal cross functional teams through initial Fragrance concept and final product execution.

• Communicated with Global Market Research teams/countries to collect market data.

• Supported digital and social media concept calendars and help develop new ideas.

Education

Bachelor of Science - Cosmetics and Fragrance Marketing

Fashion Institute of Technology, State University of New York
New York, NY

Languages

Spanish

Timeline

Retail Business Development

Baldor Speciality Foods
02.2023 - Current

Sales Executive

National Food Distributors
10.2021 - 01.2023

Brand Relations Consultant

Nuestro Secreto
05.2021 - Current

Education & Brand Relationships Manager

The Makeup Show
01.2018 - 10.2021

Global Fragrance Marketing, Celebrity & Lifestyle

Coty Inc.
01.2015 - 12.2015

Beauty Studio Coordinator

Sephora
09.2008 - 12.2018

Bachelor of Science - Cosmetics and Fragrance Marketing

Fashion Institute of Technology, State University of New York
Joanni Rivera