Joannie Fernandez
Pembroke Pines,FL
Summary
Luxury Brand Management Budgeting and Forecasting Talent Acquisition & Development HR Operations and Leadership Performance Management HR Policy Deployment
Overview
35
35
years of professional experience
Work History
General Manager
Banana Republic
Fort Lauderdale, FL
09.2023 - Current
- Built extraordinary Talent by recruiting leadership with the right background and expertise while understanding and working with the existing leaders to maximize strength and hold all accountable to role
- Ensure leadership is on board with the vision and expectations to grow the business
- Supports each leader in a unique way in order to facilitate growth and development
- Increased client business by 15% by adapting best practices and holding everyone accountable to deliver
- Executes visual directives monthly and inspects for meeting standards and efficiency
- Develops and implements the business plan, store forecast and Daily Driver
- Adheres to procedures and policy compliance through monthly audits
Assistant General Manager
Sephora USA
Aventura, FL
05.2023 - 09.2023
- Responsible for driving and impacting KPI results through driving performance and accountability of a $34 million store
- Drove client engagement through coaching and goal setting
- Responsible for Talent and Recruitment and achieving store census
- Created a Talent Pipeline for further growth and development
- Consistently analyzed business opportunities and presented leadership with action plans and time frames for goal achievement
- Created schedules to meet business budget and payroll guidelines for a team of 80
- Managed and inspected planning and execution for events on a monthly basis in order to achieve budget
People Coordinator East Coast (Miami, Florida)
Mango New York
09.2022 - Current
- Provide support to Store managers and District Managers with employee relations, conflict resolution and mediation when needed
- Spread the MANGO culture and values in store ensuring high levels of engagement from all retail team members
- Conduct store visits to assess environment and understand skill gaps/challenges within teams
- Collaboratively offer solutions and guidance to address opportunities
- Conduct mid-term and exit interviews to better understand employee experience, and develop strategies for improvement
- Identify appropriate training need to address fast paced ever changing environment
- Provide support and guidance to Store Managers & District Managers on development and performance management of their teams
- Ensure appropriate succession planning key roles
- Implement hiring strategies to ensure key roles are filled by top talent
- Responsible for conducting full cycle recruiting and maintaining a candidate pool
- Support onboarding implementation and follow up to support a positive and effective candidate experience while gathering data for improvement
- Utilized Workday for Talent Management, Recruiting, Payroll and Time Tracking
- Created and approved job requisitions for the East Coast as well as supporting with the launch of Development Plans and Performance Improvement Plans accordingly
- Created job descriptions that aligned with company values and standards
- Responsible for filling vacancies with the best talent for both Lincoln Road new store opening and Aventura new store opening
- Follow up and support to ensure safety protocols are being practiced consistently, labor department updates and regulations are being adhered to, and payroll practices are consistent and aligned with policy.
General Manager (Miami, Florida)
Robert Graham Designs
06.2021 - 05.2022
- Support District Manager with creating events to drive collaboration and increase morale
- Responsible for leading the training of Store Managers on team goal setting, coaching, development and performance management
- Support District Manager with training of new systems (fulfillment of online orders) and initiatives to improve overall productivity and bottom line results
- Bringing the store from -21% to ending the year +3%
- Conversion rose by 32.69% on -24.45% traffic
- Lead the sharing of best practices on District calls to drive business consistency
- Partner with HQ Operations leaders to asses store process needs and support implementing policy to practice
- Utilize HRIS to ensure compliance
- Utilized ICIMS for managing full cycle recruitment process for home store, and support the District with recruitment needs
- Effectively utilizing ATS, networking, and social platforms to attract diverse talent
- Manage a diverse workforce in cultural background and experience
- Handle all employee relations issues, bringing swiftly to resolution with appropriate partnership
- Ensuring these are accompanied by the appropriate training to minimize employer risk.
General Manager (Sunrise, Florida)
Furla
02.2016 - 02.2021
- Created brand loyalty through clienteling, contributing to 48% of the business, while managing strong corporate partnerships with Brand and Visual Merchandising
- Effectively managed product and inventory levels through consistent communication with buying and allocation
- Effectively lead the team in enhancing the client business resulting in growth from 10% to 48%
- Delivered consistent sales plan growth year over year by implementing goal setting, development plans, and driving engagement, ownership and accountability amongst the team
- Assigned as Training manager to provide training to peers and new Store Managers for new store openings and new Store Managers in role
- Managed performance evaluations and review cycle
- Created training plans for continual growth and development
- Trained and developed individuals at diverse levels to support long term career growth and retention
- Spearheaded the Performance Improvement Plan process for the region
- Trained all Store Managers on how to utilize and execute performance management to strengthen the business.
General Manager (Sunrise, Florida)
Robert Graham Designs
02.2013 - 12.2015
- Responsible for managing full cycle recruitment process utilizing ATS, participating in career events, and social media platforms
- Identified, evaluated, and selected internal and external diverse talent in order to ensure the Brand was represented with the best skilled candidates
- Trained and developed all levels of management in order to create bench candidates for future growth
- Promoted sales associate to Floor Supervisor and Floor Supervisor to Assistant Manager
- Implemented systems and processes to help ensure operational excellence
- Trained leaders on inventory management and merchandising to capitalize on square footage and inventory levels.
Store Manager (Aventura, Boca Town Center)
Seven 4 All Mankind
03.2010 - 12.2012
- Managed day to day operations effectively coached for success and improvement
- Assisted with new store opening of Splendid in Aventura, recruited and trained management and sales associates to ensure successful openings
- Facilitated Management training meetings on a monthly basis to create consistency
- Prepared quarterly objectives and delivered goals to the team in order to ensure results are obtained at year end
- Set performance expectations and accountability to drive employee growth, empowerment and obtain results
- Employee development resulted in 2 promotions
- Utilized Taleo as a tool for sourcing, recruiting and onboarding.
Store Manager (Sunrise, Florida)
BCBG Max Azria
04.2007 - 02.2010
- Responsible for all aspects of new store opening, inclusive of full cycle recruitment, hiring, onboarding and training
- Facilitated new hire orientation training and management onboarding process
- Merchandise and inventory management
- Conducted cycle counts periodically in order to reconcile negative inventory discrepancies
- Inventory results always resulted on target
- Consistent training and development of team members resulted in consistently achieving results ranking in top 5 across the company
- Managed and supervised a staff of 30 employees.
Co-Manager
Lillie Rubin/ Cache Aventura/ Columbus Circle New York
03.2003 - 04.2007
- Responsible for total store merchandising and visual presentation of the location on Columbus Circle New York which generated a total of 6.5 million a year
- Implemented operational systems to raise the standard in replenishment stockroom organization and product management
- Actively recruited, hired and trained for new store opening in Queens Center New York
- Trained and developed clientele specialists utilizing company tools to drive the business.
Co-Manager
Bebe Aventura/ Sawgrass
06.2000 - 03.2003
- Supported, modeled and enhanced the seamless customer service focus by creating an environment that was friendly, helpful and knowledgeable
- Created a positive work environment that resulted in retention and turnover reduction
- Passionately led the business with an ownership mentality, developing and positioning the necessary talent to support and fuel growth to achieve success
- Created shortage action plans in partnership with SM to minimize loss and achieve shrink target.
Co=Manager/ Store Manager
J. Crew Rockerfeller Center New York/ Florida Mall Orlando
04.1998 - 06.2000
- Responsible for training and developing 3 direct reports
- Successfully planned and executed store merchandising directives
- Recruited, hired and trained talent to impact brand image, professionalism and customer service
- Managed and allotted budget to ensure the highest productivity while driving business through enhancing the customer service experience
- Increased ownership of staff and management through proper assessing of skill levels and assigning accountability accordingly.
Associate Manager
Gap Inc. Time Square New York
01.1989 - 04.1998
- Responsible for total store operations of $18 million location Times Square New York
- Provided support through the integration process of Gap Kids, which resulted in an increase to $27 million a year
- Successfully trained and retained a staff of 125 employees
- Acquired a total of 20 associates who became part of my developmental group some of which were promoted to Lead Cashiers, Sales Supervisors and Assistant Managers
- Created area experts to increase productivity and drive business through customer service
- Responsible for supervising visual team and ensuring proper execution of merchandising and visual direction for the company
- Participated in the recruitment and training of 365 employees for new flagship location at 5th avenue.
Education
Some College (No Degree) - Behavioral Sciences
Lehman College
New York, NYSkills
- Luxury Brand Management
- Budgeting and Forecasting
- Talent Acquisition & Development
- HR Operations and Leadership
- Performance Management
- HR Policy Deployment
Skills Training
Microsoft Office Suite, KWI, Cegid, Teamworks, Taleo, Icims, Endeer, ADP, Indeed, Pos Pro, Workday, Be an inclusive organization people won’t leave, Empathy for Sales Professionals, Managing for Results, Creating Personal Connections
Timeline
General Manager
Banana Republic
09.2023 - Current
Assistant General Manager
Sephora USA
05.2023 - 09.2023
People Coordinator East Coast (Miami, Florida)
Mango New York
09.2022 - Current
General Manager (Miami, Florida)
Robert Graham Designs
06.2021 - 05.2022
General Manager (Sunrise, Florida)
Furla
02.2016 - 02.2021
General Manager (Sunrise, Florida)
Robert Graham Designs
02.2013 - 12.2015
Store Manager (Aventura, Boca Town Center)
Seven 4 All Mankind
03.2010 - 12.2012
Store Manager (Sunrise, Florida)
BCBG Max Azria
04.2007 - 02.2010
Co-Manager
Lillie Rubin/ Cache Aventura/ Columbus Circle New York
03.2003 - 04.2007
Co-Manager
Bebe Aventura/ Sawgrass
06.2000 - 03.2003
Co=Manager/ Store Manager
J. Crew Rockerfeller Center New York/ Florida Mall Orlando
04.1998 - 06.2000
Associate Manager
Gap Inc. Time Square New York
01.1989 - 04.1998
Some College (No Degree) - Behavioral Sciences
Lehman College