Summary
Overview
Work History
Education
Skills
Timeline
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Joaquin Lee

San Antonio,TX

Summary

A results-driven marketing professional with a proven track record in devising and executing successful strategies to enhance profits, expand market shares, and fortify customer influence. A dedicated and performance-focused leader with demonstrated expertise in project development, team management, and campaign optimization. Ready to leverage over 8 years of progressive experience for a challenging role, aiming to contribute significantly to the success of both the company and its customers.

Overview

8
8
years of professional experience

Work History

Paid Media Activation Manager

JeffreyM Consulting
09.2021 - Current
  • Collaborated closely with stakeholders, senior executives, and influencers fostering a trusting relationship while presenting inventive marketing strategies.
  • Executed marketing initiatives that resulted in a notable 60% boost in social engagement for Microsoft's MSN from March 2022 to May 2022.
  • Developed and assembled top-tier, compelling content encompassing text posts, videos, and images, customized to meet the distinctive preferences and requirements of each platform's audience.
  • Employed social media management tools to schedule posts, monitor performance, and analyze metrics, aiming to refine content strategy and achieve impactful results.
  • Planned, developed, and launched digital and social campaigns across various owned media and social channels, including TikTok, Meta, Twitter, Snapchat, YouTube, Wordpress, and more.
  • Generated and examined daily, weekly, and monthly reports for paid media campaigns, KPIs, ROAs, CPAs, CPMs, and other essential metrics to provide comprehensive insights for clients.
  • Managed and supervised both internal and external budgets on a quarterly basis, maintaining clear communication with the internal finance team and stakeholders.
  • Established key relationships with social platforms representatives to be first to know about best practices and new opportunities.

Senior Digital Media Associate

New Engen
01.2019 - 09.2021
  • Collaborated with stakeholders and clients to formulate creative briefs for social content, drawing insights and inspiration from current trends.
  • Oversaw quarterly management of over 4 million dollars in paid advertising across strategic campaigns on platforms such as Snap Chat, YouTube, LinkedIn, and Facebook for four clients. Successfully managed budgets, resulting in a remarkable 60% Year-over-Year performance increase, optimizing return on ad spend and meeting cost per acquisition benchmarks.
  • Functioned as the creative director leading cross-functional teams in advising, strategizing, and executing content forecasting.
  • Led agile strategies and supervised the daily implementation of social community management, encompassing tasks such as monitoring, responding, and actively engaging with online audiences.
  • Assessed and negotiated influencer opportunities, explored novel revenue streams, and identified brands and clients aligning with the influencer's audience and brand image.
  • Created comprehensive organic content strategies and calendars for various social media channels, including but not limited to Instagram, TikTok, YouTube, Facebook, and Pinterest.
  • Led the real-time implementation of social coverage during significant brand moments like events, activations, and sponsorships, collaborating with the Creative team to minimize any potential delays.
  • Kept abreast of current social media trends, industry best practices, and innovative developments to ensure that brands maintained a leading edge in the dynamic landscape of digital marketing.

Marketing Support Specialist

Convoy Inc
12.2017 - 01.2019
  • Supervised and contributed to the development and optimization of the agency's tactical plans, ensuring alignment with media strategy, business objectives, and customer requirements.
  • Managed and monitored analytics across various channels, formulated reporting metrics, and maintained dashboards to offer insights and actionable recommendations.
  • Strategized and implemented multi-channel social media initiatives (both paid and organic) to achieve company objectives with precision.
  • Offered strategic counsel on the optimal practices for social media.
  • Produced and supervised impactful blog content aimed at enhancing SEO keywords, raising awareness, and vividly conveying the brand narrative.
  • Regularly communicated key performance indicators (KPIs) and pertinent insights with the executive leadership team and senior marketing executives.

Carrier Performance Specialist

Convoy Inc
11.2015 - 12.2017
  • Liaised with freight forwarders and carriers to arrange product movements and deliveries.
  • Executed on shared account on-boarding process in partnership with business development and operations.
  • Led associate focus groups and meetings to obtain suggestions, address concerns or issues and foster positive relations among team members and management.
  • Spearheaded and built upon collaborative new business development processes with other key stakeholders, including the Convoy executive team, marketing team, and account management.

Education

Bachelor of Science - Marketing

University of Houston
Houston, TX
05.2016

Skills

  • Salesforce CRM Software
  • Social Media Campaign
  • Data and Trend Forecasting
  • Adobe Creative Suite
  • Client Assessment
  • Business and Operations Management
  • SEO Optimization
  • Social Media Content Creation

Timeline

Paid Media Activation Manager

JeffreyM Consulting
09.2021 - Current

Senior Digital Media Associate

New Engen
01.2019 - 09.2021

Marketing Support Specialist

Convoy Inc
12.2017 - 01.2019

Carrier Performance Specialist

Convoy Inc
11.2015 - 12.2017

Bachelor of Science - Marketing

University of Houston

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Joaquin Lee