Gina Tarantini
Glen Head,NY
Summary
Marketing professional with 15+ years of experience developing, executing and optimizing digital marketing campaigns cross channel with strong focus on data and analytics.
Overview
15
15
years of professional experience
Work History
Associate Marketing Director, Digital Advertising
Publishers Clearing House
06.2021 - Current
- Develop and implement growth strategies focused on delivering 6-8 million new customers annually across PCH portfolio of mobile web properties
- Plan and manage a multi-million dollar media spend cross channel (inclusive of display, email, native, social, and affiliate network)
- Responsible for 200%+ growth increase in monthly conversions within affiliate, survey & display channels for 2024
- Lead and manage the full UA experience for PCH Survey Product. Includes finding new survey specific partnerships driving efficient volume, working with operations team on building out and testing new experiences.
- Growth strategies have yielded a lift of 258% in survey conversions (May 2024 vs Jan 2024)
- Devise new reports that allow for efficient management of daily, weekly, monthly optimization of media spending cross channel to yield the greatest ROAS for PCH
- Communicate marketing campaign outcomes to the broader company, publish performance dashboards and measure the impact on revenue
- Responsible for 3 direct reports at one time, providing guidance to help achieve goals
Senior Marketing Manager, Digital Advertising
Publishers Clearing House
04.2018 - 05.2021
- Develop and implement growth strategies focused on delivering 8-10 million new customers annually across PCH portfolio of mobile web properties
- Work with key partners and stakeholders to find strategic ways to grow existing digital campaigns
- Leverage 1st party data for retargeting & remarketing
- Managed key aspects of PCH Survey Product – bringing on new partners to help grow the business
- Strong focus on ROI reporting – created and maintained reports by partner/campaign measuring monthly ROI and impact to overall business performance.
Marketing Manager, Digital Advertising
Publishers Clearing House
07.2016 - 03.2018
- Manage several performance marketing channels – Email, Affiliate, Native, Co-Reg channels
- Directly responsible for 4 million+ leads each year between 2016-2018
- Lead new business development and growth of existing partnerships for the team
- Managed a team of 2 direct reports.
Manager - New Business Development/Recruitment, Digital Advertising
The NPD Group
07.2015 - 06.2016
- Identify and establish new business relationships to diversify and increase the recruitment pipeline needed to sustain the US & Canadian consumer panel
- Traffic sources recently launched from these acquisition efforts represent 52% of the recruitment pipeline today and 45% of total monthly volume
- This consists of a mix between affiliate, display, co-registration, and email
- Introduction of new sourcing strategy plus campaign optimizations improved incidence rates (survey production) by 40% YOY
- Develop new onboarding process to reduce cycle time to launch partners (understanding and eliminating various bottlenecks at each stage).
Manager - Recruitment, Digital Advertising
The NPD Group
07.2015 - 06.2016
- Develop and drive digital recruitment strategy for US/Canadian consumer panel- includes monthly planning, media buying, campaign optimization
- Responsible for production coming from full gamut of recruitment partners-making sure monthly add targets are met with desired CPA, recruiting at or below budget, conducting detailed analysis focused on key metrics ensuring campaign efficiency
- Leveraged HasOffers functionality for landing pages
- Develop internal process to detect fraudulent leads – equating to ~$700k in savings in 2015
Project Director - Recruitment, Digital Advertising
The NPD Group
11.2009 - 09.2013
- Recruit 100k panelists monthly to join NPD Consumer Panel while working within 2-3 million dollar budget.
Education
MBA - Marketing
Hofstra University
Hempstead, NY12.2011
Bachelor of Arts - Psychology & Marketing
Fairfield University
Fairfield, CT06.2004
Skills
- Digital Advertising (Social, Email, Display, Programmatic, Native)
- Budget Planning
- Campaign Optimization
- Marketing Strategy
- Analytics & Data
- Landing Page & Creative Testing
Timeline
Associate Marketing Director, Digital Advertising
Publishers Clearing House
06.2021 - Current
Senior Marketing Manager, Digital Advertising
Publishers Clearing House
04.2018 - 05.2021
Marketing Manager, Digital Advertising
Publishers Clearing House
07.2016 - 03.2018
Manager - New Business Development/Recruitment, Digital Advertising
The NPD Group
07.2015 - 06.2016
Manager - Recruitment, Digital Advertising
The NPD Group
07.2015 - 06.2016
Project Director - Recruitment, Digital Advertising
The NPD Group
11.2009 - 09.2013
MBA - Marketing
Hofstra University
Bachelor of Arts - Psychology & Marketing
Fairfield University
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