Jocelin Alvarez

In this role, I was responsible for managing the marketing and customer communications for a small business. Although I had not yet studied marketing formally, I handled a variety of essential tasks, including:

• Creating and posting content on social media platforms
• Running basic online ads to promote products/services
• Responding to customer inquiries and maintaining a positive brand image
• Helping with promotions, flyers, and simple marketing campaigns
• Supporting overall communication efforts to engage and retain customers

Working in a small business setting gave me hands-on experience with the day-to-day responsibilities of marketing, and allowed me to develop a strong understanding of how to connect with customers and represent a brand effectively.

• Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
• Developed and maintained quality assurance procedure documentation.
• Created and revised procedures, checklists and job aids to reduce errors.
• Recorded findings of inspection process, collaborating with quality team to implement corrective actions.

• Evaluated and improved online search results through research and analytical methods, enhancing service relevance and quality.
• Provided actionable feedback that directly contributed to the continuous improvement of search engine algorithms and performance.