Jocelin Palafox
LaserAway
Downers Grove,USA
1
Language
1
Certification
5
years of professional experience
Results-oriented Sales Director with over 4 years in medical aesthetics and dental sales. Drove revenue growth through effective multi-location operations and leadership of high-performing teams. Managed clinics generating $2.8M and $1.3M annually, coaching 8 sales consultants to top performance while overseeing teams of 17+. Achieved recognition as #1 regional performer for two years and ranked Top 5 company-wide across 210+ locations.
Work History
Sales Director
3 Years 5 Months- Coached, trained, and developed Patient Care Coordinators into high-performing sales professionals, resulting in consultants consistently generating over $70K in monthly revenue.
- Hosted bi-monthly sales trainings and scheduled ongoing 1:1 coaching sessions to strengthen sales techniques, objection handling, product knowledge, and overall performance.
- Drove clinic revenue through CRM initiatives, including cross-selling, upselling, patient retention, and win back campaigns to maximize performance opportunities.
- Cultivated a collaborative culture between sales teams and nurses to enhance patient experience, increase treatment conversions, and drive clinic revenue growth.
- Prepared daily morning communications to align sales and clinical teams on goals, promotions, KPIs, scheduling priorities, and patient experience expectations.
- Delivered end of day performance recaps analyzing clinic metrics, sales results, team productivity, and opportunities for continued growth and accountability.
- Developed training tools, organizational systems, and performance resources to improve team efficiency, accountability, onboarding, and sales execution.
- Conducted regular 1:1 meetings with team members to provide mentorship, performance feedback, goal setting, and professional development support.
- Worked closely with multiple financing lenders to create customized payment plans for patients, improving affordability, securing high-ticket sales, and increasing treatment conversion rates.
- Drove clinic revenue through CRM initiatives, including cross selling, upselling, patient retention, and win back campaigns to maximize performance opportunities.
- Chosen to represent top-performing clinics during national sales calls, where I shared sales strategies, leadership insights, and best practices with over 210 company locations.
- Recruited, mentored, and managed teams of 17+ employees while fostering a motivated, high performance, and team-oriented culture.
- Recruited, mentored, and managed teams of 17+ employees while fostering a motivated, high performance, and team oriented culture.
- Maintained compliance with company brand standards by ensuring operational excellence, clinic presentation, inventory oversight, and a clean, welcoming environment.
- Created and managed schedules for nursing and sales teams to optimize productivity, patient flow, clinic efficiency, and revenue generation.
- Built relationships with local businesses and community partners to increase brand awareness, patient engagement, and clinic visibility within the market.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
Sales Consultant/Treatment Coordinator
1 Year 7 Months- Sold high value dental implant treatment plans starting at $50,000+, consistently guiding patients through complex, high ticket decision making processes.
- Created welcoming and comfortable patient experience, building trust and rapport throughout consultation and treatment planning.
- Presented customized treatment plans, pricing structures, and financial options, including alternative solutions to improve case acceptance and patient accessibility.
- Developed strong negotiation and closing skills to effectively guide patients through objections and support high value treatment commitments.
- Conducted comprehensive clinical and financial “downloads” with doctors, reviewing medical history, dental history, chief complaints, and personal context to enhance patient connection and case acceptance.
- Partnered with third-party financing providers (CareCredit, Proceed, LendingClub, Greensky) to structure payment solutions and increase treatment affordability and conversion rates.
- Created a welcoming, safe, and comfortable patient experience while building trust and rapport throughout the consultation and treatment planning process.
- Developed negotiation and closing skills to guide patients through objections and secure high-value treatment commitments.
- Built and maintained a structured follow up system to support patient decision making, re-engage delayed cases, and improve long-term conversion rates.
- Led morning huddles by updating teams on closed cases, hot/warm leads, and pipeline opportunities to support daily sales strategy alignment.
- Scheduled pre-operative exams and surgical appointments while coordinating seamlessly with clinical teams to ensure smooth patient flow.
- Consistently met and exceeded monthly, quarterly, and annual enrollment and production goals in alignment with overall center growth targets.
- Built strong interpersonal relationships with patients and team members to enhance trust, communication, and overall patient experience.
- Performed CBCT imaging and utilized diagnostic software to support accurate case assessment and treatment planning.
- Conducted product presentations to educate clients on services and benefits of dental implants.
Education
High school diploma or GED
Skills
Sales Strategy & Revenue Growth
High-Ticket Sales
Sales objection handling
Closing & Negotiation
Pipeline Management
Sales reporting
Operations management
Cross-selling
Revenue growth strategy
Sales Coaching Techniques
Patient consultations
Case presentation
Sales leadership
Cross-Functional Collaboration
Sales pipeline
Relationship management
Strategy development
Sales Team Leadership
Complaint resolution
Certification
Driver's License
Languages
Spanish
Timeline
Sales Director
LaserAway
03.2023 - CurrentRead More
Sales Consultant/Treatment Coordinator
EON Clinics
08.2021 - 03.2023Read More
Downers Grove South
High school diploma or GED
Read More