Jocelyn Castaneda
Summary
Experienced agency marketing professional who is passionate about beauty and eager to expand and engage any brand's community with product seeding, paid partnership opportunities and more! My proactivity and drive for results has propelled upwards of millions in EMV, inching the biggest brands in beauty closer to their brand awareness goals and exceeding their agency scope satisfaction.
Overview
5
5
years of professional experience
Work History
Client Services Coordinator
GateMaker Community Marketing
Remote
02.2023 - Current
- Lead the agency's Organic Community Expansion Management program across six high-profile client accounts in makeup, hair and skin
- Curate personalized net new community member lists of up to 600 creators per month across six accounts to support EMV goals (e.g. Milk Makeup OCEM efforts reeled in over $50M in EMV in 2023)
- Assist the paid media team by curating campaign prospect lists of trending and high-performing creators for brand product launches and/or seasonal activations (e.g. Smashbox - Always On Foundation launch ($2M EMV) , OG Primer ($2.2M EMV) and Holiday ($2.8M) campaigns)
- Track and leverage KPIs and metrics on a daily, monthly and weekly basis, both internally and externally, for monthly reporting
- Use influencer platforms such as Tribe Dynamics and Traackr to discover new talent, organize OCEM program opt- ins and analyze performance data
Prestige Beauty Advisor
Ulta Beauty
Northridge, CA
01.2023 - Current
- Stay up-to-date with the latest product launches and trends in both prestige and mass makeup, skin, hair, nails and fragrance by watching training videos, networking with brand vendors and testing out training product
- Establish a welcoming environment for guests with a warm greeting and by attending to any questions/concerns they may have, assisting them with shade matches, product education etc.
- Grow sales and brand loyalty by building baskets, signing guests up for Ulta Beauty's Ultamate Rewards program and opening new Ulta Beauty credit card accounts
- Maintain the daily circulation, organization, cleanliness and presentation of products and their home within the store
Barista
Starbucks
Northridge, CA
06.2021 - 03.2023
Sephora Beauty Advisor
Kohl's + Sephora
Northridge, CA
09.2022 - 12.2022
Student Supervisor
CSUN University Library
Northridge, CA
09.2018 - 08.2022
Public Relations Account Executive
Agency 398
Northridge, CA
08.2021 - 12.2021
Education
Bachelor of Arts - Journalism- Public Relations
California State University, Northridge
Northridge, CA05.2022
Skills
- Research
- Data analysis reporting
- Beauty product knowledge sales
- Interpersonal Communication
- Relationship building management
- Employee training
- Spanish fluency
- Beauty media trend awareness
- Flexibility, pivoting strong work ethic
- Product seeding
- Scheduling, calendar timeline management
- Google Workspace Microsoft Office proficiency
Timeline
Client Services Coordinator
GateMaker Community Marketing
02.2023 - Current
Prestige Beauty Advisor
Ulta Beauty
01.2023 - Current
Sephora Beauty Advisor
Kohl's + Sephora
09.2022 - 12.2022
Public Relations Account Executive
Agency 398
08.2021 - 12.2021
Barista
Starbucks
06.2021 - 03.2023
Student Supervisor
CSUN University Library
09.2018 - 08.2022
Bachelor of Arts - Journalism- Public Relations
California State University, Northridge