Jocelyn Centrone
Millville,NJ
Summary
Dynamic marketing professional with a proven track record at GameStop, driving a 70% increase in brand engagement through innovative social media strategies. Skilled in digital marketing and cross-functional project management, I excel at creating compelling content and fostering influencer partnerships to elevate brand visibility and achieve outstanding results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Specialist - Temporary
LuminoCity
11.2025 - 12.2025
- Designed and created engaging email newsletters to promote two major holiday events.
- Developed content and distribution plan for social media, generating 20,000+ new followers and 19 million views in 60 days.
- Captured on-site event content for social media, including photos and videos, to boost visibility.
- Coordinated drone photography, videography, and character actors to enhance event coverage.
- Managed planning of three themed nights with prizes and comprehensive event coverage.
- Contributed to media coverage through strategic promotion leading to securing feature in The New York Times.
- Oversaw external design teams to ensure timely project delivery and adherence to quality standards.
Marketing Manager
GameStop
12.2022 - 11.2025
- Lead strategic development and execution of social media and marketing
campaigns across Facebook, Instagram, TikTok, and Twitter, boosting engagement
and brand awareness by 70% for clients such as Nintendo, Sony, Microsoft, Meta, EA
and more. - Managed end-to-end content planning, production, and publishing for daily on-
brand digital content that reaches over 7m customers worldwide on X and Instagram. - Collaborated with internal sales and design teams to ensure alignment of campaign
messaging with business goals. - Analyzed performance metrics across platforms to optimize campaign effectiveness
and audience reach. - Managed external agency relationships and oversees execution of in-store ad
campaigns across 2,000+ retail locations nationwide for clients such as Nintendo,
WWE, Sony, Microsoft, Red Bull, Meta and more. - Coordinated cross-departmental project management to ensure deadlines are met
and deliverables exceed expectations. - Cultivated brand partnerships and influencer relationships to expand reach and
strengthen market positioning. - Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Marketing Communications Coordinator
World Energy
05.2021 - 12.2022
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Revitalized employee communications to better convey important information and boost morale.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Executed marketing and sales plans to consistently achieve territory targets.
- Managed consistent design theme, look and content of organization's online presence.
- Drove 60K+ impressions in one week via targeted LinkedIn campaign
- Boosted engagement by leading social media and content strategy
- Planned, designed, and managed trade show booths from concept to execution across multiple industry events.
Social Media Manager
Cumberland County Historical Society
08.2019 - 10.2021
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Grew impressions to 100K+ in one month through strategic content
- Produced multimedia assets to promote events and build community
- Used digital storytelling to raise public awareness and engagement.
Education
Master of Arts - Digital Marketing
Full Sail University
Winter Park, FL03-2022
Bachelor of Science - Business
Full Sail University
Winter Park, FL03-2020
Skills
- Digital marketing
- Social media marketing
- Strategic Planning
- Leadership & Team Management
- Campaign Performance Analysis
- Stakeholder Engagement
- Content Creation & Campaign Execution
- Cross-Functional Project Management
- Analytics & Performance Optimization
- Influencer & Brand Partnerships
- Adobe Creative Cloud, Canva, WordPress
- Video & Photo Editing
- Influencer partnerships
Certification
- Hootsuite Social Marketing Certification
- Google Ads Search Certification
- Advanced Google Analytics
- Meta Digital Marketing Associate
- LinkedIn Content and Creative Design
- LinkedIn Marketing Solutions Fundamentals
- LinkedIn Marketing Strategy
References
References available upon request.
Timeline
Marketing Specialist - Temporary
LuminoCity
11.2025 - 12.2025
Marketing Manager
GameStop
12.2022 - 11.2025
Marketing Communications Coordinator
World Energy
05.2021 - 12.2022
Social Media Manager
Cumberland County Historical Society
08.2019 - 10.2021
Master of Arts - Digital Marketing
Full Sail University
Bachelor of Science - Business
Full Sail University