Jocelyn Druzak
Miami,FL
Summary
Strategic Marketing and Communications Professional with over 12 years of expertise in devising and executing impactful campaigns. Acquired deep insights into target audiences and competitors, crafting compelling messaging. Renowned for pioneering innovative ideas by staying ahead of industry trends. Seeking to leverage extensive experience in a dynamic organization committed to continual growth.
Overview
13
13
years of professional experience
Work History
Manager, Campaign Operations
Norwegian Cruise Line Holdings Ltd.
11.2022 - Current
- Develop and maintain global campaign strategies supporting NCLH North America & International Tri-Brand marketing teams.
- Manage extensive customer & prospect databases, ensuring robust infrastructure for dynamic cross-channel marketing programs.
- Own strategic vendor relationships critical for marketing data operations, collaborating with database service providers, data science vendors, and data append/cleansing vendors.
- Direct end-to-end execution of campaign lists across diverse marketing channels globally, delivering 2,000+ lists annually spanning eight business areas.
- Regularly formulate and disseminate KPIs related to campaign performance, audience sizing, and data operations, facilitating informed decision-making.
- Collaborate with cross-functional teams on enterprise initiatives impacting customer data and marketing database operations across IT, Revenue Management, Direct Sales, and Onboard Revenue.
- Conceptualize, implement, and manage self-serve performance dashboards within data visualization platforms, catering to stakeholders domestically and globally, including marketing channel owners, CMO, and executives.
- Supervise in-house marketing data senior analysts and campaign specialists, responsible for innovative marketing and customer data assets and insights.
- Facilitate training for new users on marketing analytics and dashboarding tools, fostering high adoption rates and exemplary output and service levels.
Manager, Onboard Branding and Communications
Royal Caribbean
01.2021 - 11.2022
- Orchestrated alignment of guest-facing communications with the brand's identity, ensuring fleet-wide consistency and bolstering brand recognition, elevating guest satisfaction significantly.
- Led creation and implementation of post-pandemic return-to-service guest-facing communications by closely collaborating with the CDC and PR/Corporate Communications.
- Steered development of onboard communications, enhancing the vacation experience and generating excitement while strictly adhering to brand guidelines.
- Directed creative execution of new experiences and activities, harmonizing them with the brand's essence to maintain competitive edge.
- Forged robust partnerships with operations, shipboard, and brand teams, ensuring comprehensive alignment with branding strategies and corporate objectives.
- Oversaw diverse content creation across physical, digital, and multimedia mediums, presenting unified brand representation.
- Collaborated extensively with Marketing channels, ensuring communication consistency and brand standards across all onboard offerings.
- Amplified consumer awareness of onboard offerings through meticulous oversight, significantly impacting revenue channels.
- Crafted comprehensive marketing plans to elevate guest satisfaction ratings and NPS targets in line with strategic company goals.
- Monitored creative development and production processes, ensuring adherence to brand standards by both internal and external vendors.
- Spearheaded evolution of the Sr Account Executive, Onboard Branding & Communications role, defining pivotal skills and responsibilities for innovative strategies.
- Mentored team members to enhance their tactical skills, fostering a cohesive, high-performing onboard branding and communications team.
Lead, Onboard Branding and Communications
Royal Caribbean
07.2019 - 01.2021
- Pioneered strategic brand initiatives, ensuring standardized brand representation across all onboard communications.
- Managed brand compliance across various ship contexts, balancing guest experience and operational requirements effectively.
- Elevated guest experience through refined onboard communications that aligned seamlessly with brand identity and messaging.
- Cultivated strategic partnerships to align entities with branding strategies and corporate goals.
- Supervised content creation across diverse mediums to maintain brand consistency.
- Collaborated across Marketing channels to ensure brand adherence and consistency throughout onboard experiences.
- Drove awareness for new products, significantly impacting onboard revenue through effective execution.
- Contributed to marketing plans aimed at enhancing guest satisfaction and NPS targets.
- Oversaw creative development and production processes, maintaining brand standards through internal and external collaborations.
- Contributed to evolution of Sr Account Executive role, fostering relationships for operational milestones.
Casino Marketing Manager
Gulfstream Park Racing And Casino
10.2018 - 07.2019
- Developed and executed monthly event/promotion budgets and business plans, driving attendance and revenue growth for Casino.
- Oversaw comprehensive advertising strategy covering creative development, production, media planning, internet, digital, and social media marketing, as well as timely distribution of direct mail and email communications.
- Ensured seamless execution of on-property events, promotions, and entertainment, fostering cross-promotional opportunities with strategic partners.
- Collaborated with department managers to manage all facets of events and promotions, including advertising, while monitoring outcomes of direct marketing-advertising programs.
Marketing And Event Coordinator
Gulfstream Park Racing and Casino
04.2018 - 10.2018
- Engineered marketing packages and strategies to secure advertising and corporate sponsorships, aligning campaigns with corporate objectives and securing revenue-generating opportunities.
- Consulted with advertising agencies to coordinate promotional campaigns across diverse media platforms, ensuring comprehensive outreach and engagement.
- Functioned as liaison between sales and programming teams, crafting customized promotional programs that bolstered revenue while meeting client and customer needs.
- Upheld high-quality and strategic consistency across all marketing campaigns and creative elements, ensuring alignment with overarching objectives and maintaining brand integrity.
Marketing Assistant-Group Sales and Events
Gulfstream Park Racing and Casino
06.2017 - 04.2018
- Formulated marketing packages and strategies to secure advertising and corporate sponsorships.
- Coordinated with advertising agencies for diverse promotional campaigns across various media channels.
- Facilitated revenue-generating customized promotional programs as liaison between sales and programming.
- Upheld strategic consistency and high quality in all marketing campaigns and creative elements.
Vendor Relations/Sales
John Paul- Global Leader in Private Concierge Services
06.2016 - 06.2017
- Oversaw vendor relations, performance, and compliance with Service Level Standards.
- Acquired additional national and regional vendors to meet sales and marketing objectives.
- Addressed customer complaints, investigated issues, and set corporate compliance standards for new vendors.
- Collaborated with marketing team to pinpoint strategic vendors, fostering growth in emerging markets.
Events Assistant/Sales Assistant
On Par Productions- SBA 8 (a) Certified Management Consulting and Conference Management Company
12.2013 - 06.2016
- Developed event and sponsorship presentations, managing logistics for travel, transportation, hotel accommodations, and venues within budgetary and deadline constraints.
- Cultivated productive relationships with vendors, clients, spanning from mass market to ultra-high net worth.
- Collaborated with Communications division to internally promote company programs, initiatives, and mission principles.
- Engaged high-end clientele to secure attendance, charitable bids, and sponsorships, contributing to $150,000 in foundation contributions.
Sales and Marketing Specialist
Silversport, Inc- NFL Hall-of-Fame Owned Athletic Apparel Company
07.2010 - 11.2013
- Executed development strategies to enhance product performance throughout its lifecycle, from launch to distribution.
- Partnered with company executives to strategize product launches, defining positioning, messaging, and lead campaigns to heighten visibility and differentiation.
- Safeguarded brand integrity by overseeing marketing content quality and consistency, bolstering customer awareness.
- Enhanced customer experience through organization of diverse activities, marketing presentations, and event activations.
Education
Bachelor of Science - Business Administration
The University of Phoenix
Tempe, Arizona04.2010
Skills
- Expert in strategic planning, execution, and marketing development
- Strong written and oral communication skills for effective messaging
- Proficient in Microsoft Office Suite and diverse analytical tools (Salesforce, Tableau, DOMO, Snowflake) for campaign optimization
- Skilled in collaborative platforms (Jira, Miro, SharePoint, Mondaycom) for efficient marketing project management
Affiliations
- Super Bowl Committee, Franco Harris Immaculate Reception and DinnerSuper Bowl Committee
- Franco Harris Grid Iron Golf ClassicSuper Bowl Committee
- NFL Foundation Celebrity Golf Classic
Timeline
Manager, Campaign Operations
Norwegian Cruise Line Holdings Ltd.
11.2022 - Current
Manager, Onboard Branding and Communications
Royal Caribbean
01.2021 - 11.2022
Lead, Onboard Branding and Communications
Royal Caribbean
07.2019 - 01.2021
Casino Marketing Manager
Gulfstream Park Racing And Casino
10.2018 - 07.2019
Marketing And Event Coordinator
Gulfstream Park Racing and Casino
04.2018 - 10.2018
Marketing Assistant-Group Sales and Events
Gulfstream Park Racing and Casino
06.2017 - 04.2018
Vendor Relations/Sales
John Paul- Global Leader in Private Concierge Services
06.2016 - 06.2017
Events Assistant/Sales Assistant
On Par Productions- SBA 8 (a) Certified Management Consulting and Conference Management Company
12.2013 - 06.2016
Sales and Marketing Specialist
Silversport, Inc- NFL Hall-of-Fame Owned Athletic Apparel Company
07.2010 - 11.2013
Bachelor of Science - Business Administration
The University of Phoenix